#1 most frequent
United States of America
55.1%103 installations of 187
What is Cision PRWeb?
Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
Categories & Use Cases
Who Buys & Uses Cision PRWeb
#2 most frequent
France
34.8%65 installations of 187
#3 most frequent
Canada
1.6%3 installations of 187
PRWeb - An Affordable Newswire Option for Most Startups
Pros
- It provides a newswire option at a very reasonable price.
- The pricing is in a sweet spot for many startups who would want to use it.
- It hits up all of the key media outlets that you would expect a wire service to be connected to.
Cons
- Would be nice if they didn't charge extra for a release that has is submitted the day before it is scheduled to be posted.
- The option to upload a word document instead of copy and pasting all release content into a form would be nice addition.
- Uploading social media links a representative of a client is not so easy.
Most Important Features
- The form that is used to post a press release is easy to use, most of the time.
- A company doesn't have to sign any long-term agreements to use it. It can be used for a la carte purposes.
- If you need assistance with an uploaded release, they have a very good editorial staff that is easy to reach. They are very helpful.
Return on Investment
- It does as advertised as an added option for my client's news announcements.
- It helps with a news item's SEO needs.
- PRWeb can be used as needed, as opposed to setting up long-term commitment.
Alternatives Considered
PR Newswire
Other Software Used
Proposify, Toggl, Harpoon
Cision is a must for anyone doing digital PR
Pros
- Media prospecting
- Media reach
- Monitoring
Cons
- Template creation
- Media Follow ups
- Customer service
Most Important Features
- Media database
- Media database
- Media database
Return on Investment
- Allowed our organization to scale our pitching efforts.
- Increased in placements and coverage, especially backlinks.
Alternatives Considered
BuzzStream and Muck Rack
Other Software Used
BuzzSumo, BuzzStream
PRWeb gets the job done when you can't house a PR team!
Pros
- Broadens our reach.
- Relatively quick and streamlined.
- We can get decent data back.
Cons
- Relatively expensive.
- There's a good chance our story will be hard to find.
- Not very meaningful at times.
Return on Investment
- Hard to determine ROI with this product, as people aren't directly saying they found us on the site.
- PRWeb is the best way to distribute our news and build brand awareness.
- Allows our team to work efficiently.
A simple and reliable way to deliver national news.
Use Cases and Deployment Scope
We used Cision PRWeb to distribute national press releases and connect with media across the country. We are a small college in a mid-size market and the network of media contacts that Cision PRWeb provides allows us to cast a wide net and deliver our national newsworthy stories to publications that we would not normally have access to. The cost per release is reasonable and the network is unmatched.
Pros
- Media Contact Database.
- Secure Press Release Delivery.
- Sorting and identifying industry specific publications.
Cons
- Mid sized market media database needs more frequent updating.
- Would like to send embargoed press releases without the fear of early publishing.
- More economical press release packages available.
Most Important Features
- Media Data Base.
- Templates.
- Social Media Back linking.
Return on Investment
- We have been able to increase our national media KPI's.
- We don't always get a lot of local or small market media hits.
Alternatives Considered
Newswire
Other Software Used
Trello, WordPress
PRWeb - a good choice for small businesses on a budget who want to get their news seen by a wider audience
Pros
- Cost: It's much less expensive than some of the other services. When you work with smaller businesses, they can't always afford $1000 to issue a press release on a wire service.
- It's easy to use. The interface is fairly simple to figure out and guides you through what you need to include - headline, photo, pull quote, etc.
- It helps get your news out on the search engines, which can help more people see it. For example, one client I was working with sent a release via PRWeb and it helped them get into talks with a potential reseller.
Cons
- PRWeb is very particular about certain types of releases. For example, when a company makes an acquisition, PRWeb requires authorization from both companies before they'll issue the release. This can cause a slow down in the timing of getting the news out - and it creates a hassle when they both have to fill out paperwork. This could be streamlined.
- It doesn't automatically save your work. For example, if you are staging a press release, you have to remember to save it - or it disappears. This has happened to me multiple times.
- You have to pay an additional fee to get the news out the same day. Otherwise, you can choose for it to go out the next day. It requires you to plan and think ahead - and many companies don't do this.
Return on Investment
- I mentioned that a client of mine for which we used PRWeb is now in talks with a potential reselling partner - so that could have a major impact on their business.
- It's always good to have the news out there to as wide an audience as possible. While pitching the news directly to reporters should be part of the PR plan for any announcement, issuing it via a service like PRWeb is usually a good idea.
- PRWeb can help more reporters see your news. There are times when a reporter might see the press release via PRWeb and contact the company. Of course, news articles help add credibility and drive more traffic and more business.
Alternatives Considered
PR Newswire and Business Wire