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Data.com (discontinued)

Score6.9 out of 10

81 Reviews and Ratings

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What is Data.com (discontinued)?

Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Data.com (discontinued) has to offer, as determined by TrustRadius' reviewers.
Based on 81 ratings of Data.com (discontinued)'s features
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Top Performing Features

  • Lead qualification process

    Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.

    Category average: 7.2

  • Industry information

    Information about industries and markets is available and high quality.

    Category average: 7.5

  • Contact information

    Information about individual contacts is available and high quality.

    Category average: 7.6

Areas for Improvement

  • Load time/data access

    Provides fast and consistent access to lists and leads.

    Category average: 8

  • Alerts and reminders

    Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.

    Category average: 7.6

  • Data hygiene

    Helps users maintain clean lists and records, including duplicate management.

    Category average: 7

Reviews

What users are saying about Data.com (discontinued).
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Data is the new gold & data.com is the new diamond!

Incentivized
Ojas KordeView profile
Paid Search Specialist in Marketing at Govenda (11-50 employees employees)

Use Cases and Deployment Scope

I have used it in my previous organization to connect digital advertising data to the dashboard that the sales team operates. It has been a vital tool to be able to reach out to the target audience at various points in their buyer journey.

Pros

  • Dashboard.
  • Email list based on customer interaction level.
  • Better sales decision based on the data gathered from various channels.

Cons

  • Even though it has a lot of features, sometimes it gets overwhelming for a newbie. So I would really appreciate it if the user interface gets more friendly.
  • There are some digital advertising channels that Data.com struggles to connect. Also, within some channels like LinkedIn, it would be great if data.com could get more granular on ad type, ad targeting level (speaking from a marketing perspective).
  • It has limited visualization capabilities where there is a lot of scope for improvement.

Return on Investment

  • It definitely had a positive impact. I would say we were able to increase our by at least 25% using this tool.
  • This is a great too especially for business to business companies.

Alternatives Considered

Adobe Workfront

Other Software Used

Salesforce CMS, Adobe Workfront, monday.com

Data.Com- The Free Resource that Gets You Directly Through!

Incentivized
Elizabeth RodriguezView profile
Business Solutions Manager in Sales at Ultimate Staffing (501-1000 employees employees)

Pros

  • The contact information the website provides tends to be accurate.
  • I like that it is free and works on a point system- the more info you give, the more info you get.
  • I like that you can update contact information as needed.

Cons

  • If it provided more details about the company it would be great- information such as employee size or software used would be great.
  • The ability to add a contact with just a number would be great- sometimes you don't have an address.
  • It would be helpful to be notified when a contact you have "purchased" has been changed/updated.

Return on Investment

  • The positive impact is gaining more direct contact information for hiring managers.
  • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
  • Since it is a free resource, there are no real negative impacts.

Alternatives Considered

Jobscience, Google Forms, ScienceLogic, Oracle Application Testing Suite, Oracle CRM, Oracle PeopleSoft HCM, HubSpot and D&B Hoovers (formerly Avention)

Other Software Used

ScienceLogic, Oracle CRM, Oracle PeopleSoft HCM, D&B Hoovers (formerly Avention), HubSpot

Data.com Review

Incentivized
Stacy VendittoView profile
Director Of Operations And Business Development in Marketing at Nauthiz Industries (1-10 employees employees)

Pros

  • The ability to search the entire database to find the right contact before purchasing.
  • Rewards points for updates made to existing data and providing info that wasn't previously in the database.

Cons

  • No way to organize data once in shopping cart.
  • No ability to add a new company.

Return on Investment

  • Saved time spent on hunting and gathering data.
  • Saved time spent on inaccurate data.

Alternatives Considered

Leadspace and InsideView

Other Software Used

ZoomInfo

Data.com is the best source for data!

Incentivized
Verified User
Manager in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

Data.com is a great tool when you are looking up information to work with your Salesforce database because it has extremely accurate information. Business problems this product addresses would be 1) Needing to know specific contacts in an account, 2) Needing to know specific information about a contact in an account, 3) Needing to know specific contacts in a zip code.

Pros

  • Accuracy
  • User friendly.
  • Integration.

Cons

  • Settings

Return on Investment

  • ROI
  • Knowledge

Alternatives Considered

SalesIntel

Other Software Used

Lead411, Salesforce CMS, HubSpot Marketing Hub, HubSpot Sales Hub, Benchmark Email

Good Data.com CRM

Incentivized
Verified User
Account Manager in Sales (1001-5000 employees employees)

Use Cases and Deployment Scope

My company uses Data.com as an integrated CRM that provides all departments of the company customer information. Information about contacts, opportunities, leads, reports and dashboards, sales forecasting, workflows and approvals, sales collaboration, and partner management.

Pros

  • Consolidated information.
  • Connection with other systems.
  • Creating reports.

Cons

  • Omit some tabs.
  • Customize more information.
  • The system is more agile.

Return on Investment

  • Agility in the sales process.
  • Secure Information.
  • Good support.

Other Software Used

Chili Piper, Dialpad Contact Center, High Velocity Sales