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Dotdigital

Score8.1 out of 10

13 Reviews and Ratings

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What is Dotdigital?

Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. It uses customer data to drive engagement, conversion, and loyalty for brands as they grow and scale. The platform connects first party data across systems to surface insights and automate predictive cross-channel messages.

Categories & Use Cases

Most Frequent Users

Top 3 industries using Dotdigital
Based on HG Insights installation data
View all Reviews
#1 most frequent

Manufacturing

12.4%

319 installations of 2,564

#2 most frequent

Retail Trade

12.2%

312 installations of 2,564

#3 most frequent

Professional, Scientific, and Technical Services

8.7%

223 installations of 2,564

Reviews

What users are saying about Dotdigital.
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Watch for your integration, if you have a big customer base.

Incentivized
Verified User
Analyst in Information Technology (501-1000 employees employees)

Use Cases and Deployment Scope

In the past two years in our organization, we have been consultants for an integration between CIAM software and DotDigital. The idea is that the purpose of the CIAM is to collect user data, while DotDigital works as a marketing/engagement platform. The original customer base is millions of records worth, and we had serious issues with the integration.

Pros

  • Segmentation
  • Mail templates.

Cons

  • API limits: There is a hardcoded limit on how many API calls you can make per hour, and to raise it, you have to pay.
  • The API set is very limited in general.
  • The API set is very limited in general

Return on Investment

  • Maintenance costs due to integration limits.
  • API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
  • In general, a raise of costs in the IT compartment, while it can benefit marketing.

Usability

Alternatives Considered

Sinch Mailgun and MailUp

Other Software Used

Sinch Mailgun, SAP Service Cloud, Azure DevOps Services

DotDigital Can Do (almost) All of It

Incentivized
Verified User
Employee in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

DotDigital has been our email platform for several years now. We utilize it mainly for email campaigns, and are looking to branch out into SMS, personalization, and connecting with some of our other tools in the future. DotDigital allows us to have complete control over the emails we send to customers, from scheduled campaigns to automations.

Pros

  • Scheduling
  • A/B Testing
  • Customization

Cons

  • Segmentation limits
  • Reporting capabilities
  • More intuitive UI

Return on Investment

  • Open rate has increased 1-2% consistently YoY
  • Integration with Klevu offers personalization
  • Revenue lift of 5% since adoption

Usability

Alternatives Considered

Intuit Mailchimp

An excellent tool for marketing!

Incentivized
Verified User
Manager in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

Excellent piece of software, have been using it daily since 2018 and has been an integral part of our marketing strategy. Nice updates, often. Easy to use, and always successful campaigns. We have a good relationship with our customer success representative / account manager who is always quick to respond. We also have the system synchronized with our CRM Salesforce which is a big help and allows us to automate campaigns with ease.

Pros

  • Email Campaigns are simple and easy to crease
  • We use the SMS to alert our customers to any technical issues
  • Good support from account managers

Cons

  • sometimes the interface can change and takes us a while to find our feet

Return on Investment

  • Positive - Always delivers a good amount of inbound enquiries
  • Positive - This has delivery a sold amount of client wins over the years - an integral part of our bottom line sales.

Usability

Other Software Used

Salesforce CMS

Dotdigital: The Ultimate Email Marketing Tool

Incentivized
Verified User
Executive in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We are a retail and e-commerce brand that specialises in car accessory parts, with a brand presence in Malaysia, Singapore, Thailand and Indonesia. In Singapore specifically, we use Dotdigital as our email marketing tool—for campaign blasting, loyalty program awareness, reengagement for users, and also abandon cart browsing email targeting.

Pros

  • Seamless experience on the platform
  • Integration to Shopify, Loyalty Lion etc
  • Helpful KAM with troubleshooting issues and setting up program
  • Responsive customer support on platform

Cons

  • Features of auto-save when building a campaign

Return on Investment

  • Increased Customer loyalty towards the brand

Usability

Alternatives Considered

Mailchimp Transactional Email (Mandrill)

Other Software Used

Mailchimp Transactional Email (Mandrill)

I couldn't recommend Dotdigital highly enough!

Incentivized
Verified User
Employee in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

Dotdigital is the marketing automation platform we use for communicating with direct customers and prospects. More specifically, we use Dotdigital for database management and segmentation, email marketing (single campaigns and ongoing automated programs), SMS communication, surveys and storing customer information, multi-channel audience sharing and more. The user interface, analytics, and reporting tools make the platform easy to use and customise, as well as gain insight into customer interests and behaviour.

The built-in RFM segmentation ensures we're speaking to our customers with the right message, via the right platform, at the right time in their journey. Dotdigital offers all of the tools and features we need to enable our small team to efficiently manage our marketing and communication plans for our business. There are constantly new releases that offer additional capabilities within the platform, and the customer success managers are invested in our business and so dedicated to helping us achieve our goals that they feel like they're part of our in-house marketing team. Overall it's a pleasure to work with Dotdigital, I highly recommend it.

Pros

  • Database management and segmentation
  • Email and SMS Communication
  • Analytics and Reporting
  • Customisation
  • Personalisation
  • Customer Support

Cons

  • Out of the box API connections

Return on Investment

  • Email is our strongest performing channel

Usability

Other Software Used

Shopify