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Meta Business Manager

Score8 out of 10

314 Reviews and Ratings

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What is Meta Business Manager?

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Meta Business Manager has to offer, as determined by TrustRadius' reviewers.
Based on 314 ratings of Meta Business Manager's features
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Top Performing Features

  • Facebook

    The software allows users to monitor, publish and respond via Facebook.

    Category average: 9.2

  • Bulk actions

    Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

    Category average: 8.5

  • Campaigns and promotions

    Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

    Category average: 7.7

Areas for Improvement

  • Customer interaction histories

    Users can view the entire customer conversation history when responding to a mention.

    Category average: 8.2

  • Twitter

    The software allows users to monitor, publish and respond via Twitter.

    Category average: 8.8

  • Competitor analysis

    Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

    Category average: 8.3

Reviews

What users are saying about Meta Business Manager.
View all reviews

Meta Business Manager Growth

Incentivized
Susan BoelmanView profile
Founder, CEO in Corporate at RCKN IT!™ (1-10 employees employees)

Use Cases and Deployment Scope

We use Meta Business Manager to run our FB assets along with Instagram access. We are just now looking at spending money for FB Ads to validate one of our products and then test variations of marketing messages for that product. The goal is to bring in more relevant leads.

Pros

  • Consolidates messages
  • Tracking meta Pixels
  • Ecommerce Integration with Shopify

Cons

  • Quicker way to learn the dashboard
  • Simplify how Meta Business Manager functions for the small business without an extra employee dedicated to FB/IG/social media.
  • Access to real-time trends in the marketing industry we can immediately adjust for in Meta Business Manager.
  • .

Return on Investment

  • Saves me chunks of time not having to jump between platforms to answers messages from others, etc.
  • Easy to spots patterns and make adjustments with campaigns.
  • Provides another e-commerce layer.

Usability

Other Software Used

Shopify Flow, Canva, Wix

Meta Business Manager Review

Verified User
Manager in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We manage multiple business profiles whether its Product Pages in Facebook or Instagram or the Ad accounts associated with them for running various campaigns. Through Meta Business Manager its easy to manage employees and agencies taking care of the Accounts with varied role. Features such as Ads Reporting, Event Manager and Audience management helps us to understand the market and do proper targeting thereby creating multiple cohorts and optimising our spends across multiple user profiles.

Pros

  • Audience targeting and retargeting
  • Creating App events for better campaign management
  • Budget friendly compared to other channels
  • Agency friendly
  • Good Billing system
  • Multiple pages, users, properties can be handled at one place

Cons

  • Billing Admin
  • Change of Legal Name
  • Better Support infrastructure
  • Recognition of individuals running Ad by giving them points based on their spends or giving them goodies

Return on Investment

  • Was able to get 200 good Sales Qualified Leads for a Dog Training Program generating revenue potential of around 5 lakhs when I was working with an agency
  • Was able to create proper branding around my previous organisation odishacareer.com, currently its getting around 15,000 visitors per month organically
  • Was able to recruit agents for a program we are running in my current company and also get relevant registrations for events we conduct periodically

Usability

Alternatives Considered

Google Ad Manager, LinkedIn Sales Navigator, LinkedIn Marketing Solutions, YouTube Shopping, Microsoft Advertising, Apple Business Essentials, X Ads and TikTok for Business

Other Software Used

Google Ad Manager, LinkedIn Marketing Solutions, LinkedIn Sales Navigator, X Ads, YouTube Shopping, Yahoo Native

Facebook Business Manager Doesn't Help My Business.

Incentivized
Verified User
Director in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

My company manages over 40 business Facebook pages and we use FBM to manage the platform for these clients. While FBM helps in some areas, it can be clunky to use from a smartphone which hurts our team when we are on the go and seeing clients and need to make a post or use the app to make an update in the content.

Pros

  • Easy to access.
  • Easy to navigate on desktop.

Cons

  • Difficult to use on smartphones.
  • Needs a search feature when managing multiple pages.

Return on Investment

  • Helped workflow of social media team.
  • Helped integrate instagram and facebook posts.
  • Provided good post campaign analysis.

Alternatives Considered

Google Ad Manager

Other Software Used

Newswire, Google Ads (formerly AdWords), Google Analytics

Usability

The little engine that could

Incentivized
Verified User
Manager in Social Media (51-200 employees employees)

Use Cases and Deployment Scope

We use Meta Business Manager as part of our marketing ecosystem. We typically utilize Meta Business Manager as a full-funnel channel, serving content at the top, mid, and bottom of the funnel. The product addresses driving brand equity at a low cost compared to other channels, like LinkedIn. We are able to grow our prospect audience at efficient costs, growing our retrageting pool while increasing overall multi-channel touchpoints.

Pros

  • Helps drive more efficient CPCs and CPMs than other social channels
  • Targets users outside of working hours
  • Helps grow Retargeting pools to use on other channels
  • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals

Cons

  • Their AI features are less than desirable and always have errors
  • Always uncheck the music option on stories and reels
  • The platform tends to spazz out/glitch often and even published work needs to constantly be combed over
  • They are in need of more B2B targeting options

Return on Investment

  • 4x ROI off of one campaign we ran for a client for a month
  • On-demand webinars drove 90% of the pipeline compared to Google or LinkedIn
  • Sometime you have to fish to get good prospects. Sales teams need to be okay with vetting, and need to be okay with spam leads coming through. Weeding out the bad in order to find the good.

Usability

Alternatives Considered

LinkedIn Marketing Solutions and Reddit for Business

Other Software Used

LinkedIn Marketing Solutions, Reddit for Business

I Think There Are Better Options

Incentivized
Verified User
Employee in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

As a marketing specialist for a private high school, social media is a primary form of internal communication, marketing for Development, and marketing for Admissions. Meta Business Manager helps us navigate our multiple profiles on multiple platforms and allows us to share content between all of those profiles without working against ourselves.

Pros

  • Everything you might need is in one place, from content creation to analytics
  • Offers helpful tools for beginners, like plans with tasks to help you accomplish goals
  • Has all of your paid media in the same space as your organic media. It makes deciding on ad spend easier when you can see everything in one place.

Cons

  • You have to look in multiple places for a full range of analytics
  • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
  • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.

Return on Investment

  • Meta Business Manager allows us to see all of our content posted to Instagram and Facebook in one place, which is valuable for basic-level engagement fluctuation data.
  • Meta Business Manager doesn't really have tools to measure overall performance against ourselves or similar institutions, so even with years of content "banked" in its history, we still have to rely on outside tracking to determine our benchmarks.
  • Facebook is still the primary place for our older audience to engage with our institution, so it's nice to be able to do most of our posting on Instagram where our primary audience is and carry over only what is relevant to Facebook through Meta Business Manager.

Usability

Alternatives Considered

Hootsuite, ActiveCampaign, HubSpot Marketing Hub and Sprout Social

Other Software Used

HubSpot Marketing Hub, ActiveCampaign, ActiveCollab, Hootsuite, Miro, Wrike, Squarespace, Pixieset