#1 most frequent
United States of America
41.9%129 installations of 308
What is Frontify?
Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally.
Frontify features:
- Cloud-based brand guidelines to ensure consistency across every touchpoint
- Digital asset management for centralizing all brand assets and essentials
- Creative collaboration to accelerate project rollouts
- Digital & print templates for marketing materials
- Enterprise-level security and support
Categories & Use Cases
Media
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Screenshot of Brand Portal: Simplifies brand management with a platform that connects everything (and everyone) important to brand growth.
Who Buys & Uses Frontify
#2 most frequent
Germany
14.6%45 installations of 308
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
8.1%25 installations of 308
Frontify Online Brand Management
Pros
- Brand management.
- DAM solution.
- Implementation of company values and mission.
Cons
- Ease of use amongst multiple brands.
- Pricing of multiple brands.
Most Important Features
- Brand book.
- Developing company wide access to branding tools and assets.
Return on Investment
- Incorporating Frontify into Global business has developed our company to have a global presence, rather than regional.
Other Software Used
Wrike
Great for very visual brands - you may want to keep investigating other options
Pros
- It manages the visual aspects of a brand very well.
- It is easy to use and update.
- It converts the colors from hex to rgb and cmyk seamlessly.
- It has a nice user interface.
Cons
- I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
- Having sections for voice and personality would be great.
- The ability to export a brand document to a .PDF to share with partners.
Return on Investment
- For a highly visual brand with a small team, I believe the time saved and the tools offered would make the plus plan attractive. I do not know that I would recommend the larger plans to my clients.
Great Digital Brand Guideline Maker
Pros
- Customization
- Collaboration
- Real-Time Updates
Cons
- Moving objects around
- Rich text limitations
- Image sizing
Return on Investment
- Central management of assets
- Easy to share information
- Real-time editing of information
Other Software Used
Adobe Acrobat DC, Act-On Software, GoToMeeting, Zoom Video Webinar, Adobe Illustrator CC, Adobe Photoshop, Bitly, Dropbox Business, Dropbox, Drupal, WordPress, AdRoll, Facebook for Business, Citrix ShareFile, Buffer, Hootsuite Free, Hootsuite Enterprise, Hootsuite Pro, Flow, Google Ad Manager, Google Ads (formerly AdWords), Google Analytics, GoDaddy, Google Search Console, G Suite, Google Tag Manager, IFTTT, Microsoft Office 2016, Microsoft Office 365, Snagit
A great tool to kickstart an accessible brand repository, but not built to scale for design systems
Use Cases and Deployment Scope
Frontify was identified as a solution to publicly display our design system components. We wanted to publish our design library to allow access for 3rd party organizations and other departments in-house to support consistent use of components which support the brand in digital visual media.
Pros
- Admin publisher control
- Public domain naming and free access
- Customise layouts
- Hierarchy and navigation
Cons
- Page layout has some code restrictions
- Code snippets cannot be deep linked
Most Important Features
- Domain creation
- Instant publishing and front end display
- Aesthetic freedom
Return on Investment
- Solid cost benefit - the cost is not prohibitive for the value it brings
- Overall value depends on internal federation of usage
Alternatives Considered
Figma
Other Software Used
Figma
Frontify is a fantastic digital asset manager
Pros
- Digital asset management
- User access Control
- Interface customization
Cons
- Sometimes SSO can be glitchy
Most Important Features
- Ease of use/quick learning curve
- Customization
Return on Investment
- It's helped our business stay organized and easily onboard new hires.
Alternatives Considered
Brandfolder and Bynder Brand Portal
Other Software Used
Figma
