Google Analytics Reviews & Insights

Score7.9 out of 10

3,824 Reviews and Ratings

Community insights

TrustRadius Insights for Google Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Customer Behavior Understanding: Users have praised the ability to understand customer behavior and preferences through web analytics, helping them optimize marketing campaigns.

Issue Identification and Fixing: Reviewers find the feature of identifying and fixing issues on websites to be highly valuable.

Integration with Google Services: Customers appreciate the seamless integration with other Google services like BigQuery and Google Ads, which provides a comprehensive analytics solution.

Custom Reports Creation: Users value the ability to create custom reports based on specific use case requirements for tailored insights.

Export Functionality: The option to export reports for custom analyses is highly valued by users for further data exploration.

Google Analytics Reviews

5 Reviews

Engineering

Videos

Google Analytics - A blessing in disguise

Rating: 10 out of 10

Incentivized

February 9, 2023

Use Cases and Deployment Scope

Google Analytics is a gem when it comes to site data reporting, traffic analysis and much more. We are currently using Google Analytics for tracking down all of our custom events (whenever we have some custom elements they need to be tracked using custom tags and triggers using tag manager). And this data is visualised using the native Looker Studio that Google provides. Not only it had helped us identified many problem areas, it had also helped us updating our sites to handle traffic better, increase throughput and lower web transaction times as well. The free version provides much functionalities that any starting team can benefit from. The premium version's analytics is profound never to say.

Pros

Detailed site data reporting and visualisation tools
Supports up to 100 properties at a time in a default account
Custom event tracking setup is effortless

Cons

All events are captured as one. If Google Analytics could segregate them without custom metric that would have been great
The new Google Analytics 4 doesn't have that much flexibility that UA provided

Likelihood to Recommend

If you have a lot of sites and need to have an overview on how they are performing and in general how much interactions are going on in your sites then Google Analytics is the best solution for this. This had also helped us with Ad revenues. Coupling Analytics with Ad Sense and seeing your site grow in terms of traffic handling and revenue generation is a boon for a lifetime

Anirban Das

Software Engineer in Engineering at Onetrust (Information Technology & Services, 1001-5000 employees)

Vetted Review

6 years of experience

Google analytics is great for reporting and custom reporting via Big Query

Rating: 10 out of 10

Incentivized

July 27, 2021

Use Cases and Deployment Scope

GA is being used to track analytics for our support site. The teams using GA are customer support and business support.
We use GA data to report on and identify who visits our website and what content they consume. This helps us in making decisions on how can we improve the experience of our users who consume our content.

Pros

reporting
scheduling reports
trends identification
Analytics

Cons

Likelihood to Recommend

Google Analytics works great when trying to discover trends on who, from where, what articles, what content etc are being consumed on your website. GA has great reports and charts which are easy to understand and comprehend. Any domain or subdomain is easy to set up to use Google Analytics and within hours, you start to receive data. If you need to find who uses your website and how to improve on technical aspects like page load speed, errors etc, it is a great tool

Jasmeet S Babra

Data Analyst in Engineering at Snap Inc. (Information Technology and Services, 1001-5000 employees)

Vetted Review

3 years of experience

View profile

Great for the price (free!)

Rating: 8 out of 10

Incentivized

July 1, 2021

Use Cases and Deployment Scope

Our company used the free version of Google Analytics to monitor and report on website visitors and e-commerce conversions. We would regularly generate reports based on the data contained within the platform, and use it to inform website development, issues and tracking of various KPIs. For this reason, it was crucial to our commercial performance measurement and a major contributor to future planning for different business functions. We also made some of the data available to third parties for the purposes of retargeting and advertising.

Pros

Clearly segmented dashboard for visits, commerce, performance metrics etc.
Relatively simple user and property management.
Useful exporting options for external integrations and analysis.
A variety of viewing options for different data, so that it can be understood better or drilled down into.
Intuitive UI for navigating historical data.

Cons

Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
Gotchas around filtering and data validation.
Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Likelihood to Recommend

For a free product, [Google Analytics] is an excellent offering that is difficult to compete with out of the box. Simple integration is very quick and easy with gtag as a website snippet, or even via Google's tag manager. A more complex, detailed integration can be more costly and time-consuming, but it is always possible to opt in to various bits of data over time, so it is quite extensible in that sense. This makes it suitable for small sites and businesses starting out, and when you get to a scale where GA may no longer be fit for purpose in this state you can then evaluate versus other platforms and possibly upgrade to premium if desired.

Verified User

Professional in Engineering (Retail company, 201-500 employees)

Vetted Review

3 years of experience

Google Analytics to see how your app is working

Rating: 9 out of 10

Incentivized

February 12, 2016

Use Cases and Deployment Scope

Google Analytics is the main metric system for all mobile and web apps. We even define the same id for the web and mobile version of the same app and we can have consolidated insights because Google Analytics can discriminate information for every platform. The live view is excellent to identify the effect of external events affecting the app.

Pros

Live activity, you can monitor your app at the very same time you are using it.
Filters, you can define filters like geographic location, client platform, time periods.
User behavior can show you how your application is used.

Cons

The session duration time is not that accurate.
The experiments feature is not that easy to use.

Likelihood to Recommend

Google Analytics is well suited for worldwide apps or multi-branch intranet sites or multichannel (web and mobile) apps.

victor pease solano

General Manager in Engineering at Supermio (Computer Software, 1-10 employees)

Vetted Review

3 years of experience

View profile

Google Analytics

Rating: 7 out of 10

September 26, 2014

Use Cases and Deployment Scope

Google Analytics is being used for: customer visits tracking, conversion rate calculation and event tracking over [our] website.

Pros

Describes overall page visits
Describes how many placed orders
Specific events can be added depending on the merchant need

Cons

Maybe it can be extended by providing more ways of capture and more ways of reporting

Likelihood to Recommend

Google Analytics is free and developer friendly to work with.

Verified User

Professional in Engineering (Computer Software company, 201-500 employees)

Vetted Review

5 years of experience

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Video reviews

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Great for the price (free!)

Rating: 8 out of 10

Incentivized

July 1, 2021

Use Cases and Deployment Scope

Pros

Clearly segmented dashboard for visits, commerce, performance metrics etc.
Relatively simple user and property management.
Useful exporting options for external integrations and analysis.
A variety of viewing options for different data, so that it can be understood better or drilled down into.
Intuitive UI for navigating historical data.

Cons

Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
Gotchas around filtering and data validation.
Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Likelihood to Recommend

Verified User

Professional in Engineering (Retail company, 201-500 employees)

Vetted Review

3 years of experience