GroundTruth Reviews & Insights

Score6.2 out of 10

4 Reviews and Ratings

Community insights

TrustRadius Insights for GroundTruth are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Helpful Support: Several users have found the support provided by GroundTruth to be helpful when they had questions as first-time users. They appreciated the quick response from the support team, walkthroughs when needed, and proactive optimization suggestions while keeping their budget in mind.

Easy to Use Platform: Many reviewers thought that the GroundTruth platform was easy to use, making campaign setup and control bidding and spending a simple process. They also mentioned that the interface stood out among other programmatic self-serve tools in the market.

Powerful Targeting Features: A number of users praised the powerful targeting feature offered by GroundTruth. They were impressed with the ability to target right down to a street address, which is not available elsewhere. This feature allowed them to easily launch highly targeted campaigns for local businesses or specific events like Open House ads or 1-day events.

Reviews

3 Reviews

Excellent delivery and value

Rating: 9 out of 10

Incentivized

October 10, 2022

Use Cases and Deployment Scope

We began using GroundTruth as a way of targeting users of competing businesses for a new venture we were beginning. It's very niche, with a hard-to-target audience for other forms of advertising, so a campaign utilizing a geofence of competitor locations was perfect for what we want to achieve. We then started using it as a way to announce our presence at trade shows, targeting people within a very small radius at the location of the show or convention and letting them know where we were presenting.

Pros

Excellent CPM
Optimizes delivery when given multiple creatives
Good customer service

Cons

The ads manager can be a bit confusing at times
Hard to find invoices outside of email, would love to have an account access panel
E-mail reminders of when campaigns are scheduled to end.

Likelihood to Recommend

It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.)

Mike McPeak

Growth Marketing Director in Marketing at Hale Trailer Brake & Wheel, Inc. (201-500 employees)

Vetted Review

4 years of experience

View profile

Go to solution for digital advertising

Rating: 8 out of 10

Incentivized

October 10, 2022

Use Cases and Deployment Scope

GroundTruth is a great product and platform for digital advertising. There are a variety of uses for this exchange, and it helps us stay above the curve in digital products. GroundTruth enables us to launch full campaigns with detailed targeting within 20 minutes. As I continue to explore and use the program I am confident that the time it takes to launch campaigns will decrease as well.

Pros

Launch digital ads campaigns
Change creatives and rollout campaigns in minutes
Target specific user personas for great conversions

Cons

There is a learning curve to GroundTruth. The UI/UX can be improved further
Bounce rates are high due to mobile only campaigns
Updating creatives can be time consuming sometimes. Some customisable default templates should be provided for easier use.

Likelihood to Recommend

Starting to work with more clients on targeted Advertising and geofencing. The platform is simple to use, guides through the process and has excellent reporting features. GroundTruth can login and setup a campaign which can run the next day itself. Their Excel sheets are very difficult to use and it's impossible to upload bulk locations into this campaign. It can take several business days to setup a 200 point campaign because the mass upload isn't good in my opinion.

Verified User

Manager in Product Management (1001-5000 employees)

Vetted Review

2 years of experience

Great For any marketing organization

Rating: 9 out of 10

Incentivized

September 6, 2022

Use Cases and Deployment Scope

We use GroundTruth to run our display campaigns for our clients. GroundTruth allows us to manage a huge portfolio of clients on one platform. Instead is trying to run everything manually on the platform. GroundTruth allows us to have everything in that one platform which is convenient when you are dealing with a lot of clients

Pros

Ease Of Use
A lot of audiences to make sure we targeting the right people for our clients.
Support team is always helpful and answers our questions in a timely matter.

Cons

Adding a save option sometimes when you don’t hit next the work you are using is lost.
Adding in app recommendations

Likelihood to Recommend

GroundTruth is great when you’re running an agency with a lot of clients their software is very user friendly and it allows you to get campaigns up and running real quick and the Audiences they have available so it takes the guess work out of what you need to be targeting.

Darrell Canty

Digital Marketing Analyst in Marketing at Comporium (1001-5000 employees)

Vetted Review

1 year of experience

Verified on LinkedIn

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