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HubSpot Content Hub

Score8.5 out of 10

117 Reviews and Ratings

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What is HubSpot Content Hub?

Hubspot Content Hub is used to take control of content assets. The unified platform is used to manage, update, and distribute content from a central location, ensuring everyone has access to the most up-to-date and relevant materials.

Categories & Use Cases

Reviews

What users are saying about HubSpot Content Hub.
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HubSpot CMS Hub - A Software Built to Scale with Your Company

Incentivized
James BishopView profile
Nonprofit Marketing Consultant in Marketing at James Bishop Co. (1-10 employees employees)

Use Cases and Deployment Scope

HubSpot CMS Hub is a great tool for building marketing-based websites that attract customers and promote conversions. My primary use of HubSpot's CMS has been with nonprofits raising donations online. In every instance, as long as the CMS has been implemented thoughtfully and strategically, HubSpot has helped facilitate massive increases in marketing leads and donation increases. With HubSpot's new pricing model the entry-level subscription is entirely free! This is a bold move that I am incredibly grateful for my smaller clients whose budgets are small.

Pros

  • Drag & Drop Website Building
  • Marketing Funnel Integration
  • Customer Support

Cons

  • Website Template Marketplace
  • Random Support Blackout Periods
  • Pricing Model Increases Between Subscriptions

Return on Investment

  • From c. 30 leads generated per month to over 200+ in a 6 months
  • Supported monthly donor increase from 120 to almost 200 in 12 months (local non-profit, small city)
  • Ease-of-use for staff, no Wordpress bugs, missed updates, or security threats

Usability

Alternatives Considered

HubSpot Academy, HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub, WordPress, Squarespace, GoDaddy, Shopify and Virtuous CRM

Other Software Used

Virtuous CRM, DonorPerfect, Fundraise Up

My experience with Hubspot CMS Hub

Incentivized
Javsy Lopez CamaraView profile
Implementadora de IA in Marketing at Esto es Merca (1-10 employees employees)

Use Cases and Deployment Scope

I used it in a real estate agency to develop the main website, landing pages, and also the client portal. We had integration with the entire ecosystem between sales and customer service. The HubSpot CMS Hub was part of the comprehensive inbound marketing strategy. I also worked on the blog and articles there.

Lo usaba en una inmobiliaria para desarrollar el sitio web principal, landing pages, también el portal del cliente, teníamos una integración con todo el ecosistema entre ventas y atención al cliente, el HubSpot CMS Hub formaba parte de la estrategia integral que se tenía de marketing inbound, igual trabajaba el blog y artículos ahí.

Pros

  • Content personalization based on CRM data, dynamic content based on forms.
  • Workflow automation with integrated forms, which directly records the information of the user who fills out the form in the CRM, creating a contact or sales opportunity.
  • Drag-and-drop visual editor allows for easy page creation, and the templates offered are also functional.
  • personalizacion del contenido basado en los datos del CRM, contenido dinámico basado en los formularios.
  • Automatizacion de workflows con formularios integrados, que se registra directamente la informacion del usuario que llena el form en el CRM, creando un contacto u oportunidad de venta
  • Editor visual drag and drop, permite facilidad de creación de las paginas y los templates que ofrecen también son funcionales.

Cons

  • Less flexible blogging features, does not allow as many plugins as WordPress
  • Limited version management and change control; without enterprise, changes and templates are only visible live.
  • Template editor with Hubl is still complex, coding knowledge is required.
  • Funcionalidades de bloggin menos flexibles, no permiten tantos pluggins como wordpress
  • Gestion de versiones y control de cambios limitado, sin enterprise los cambios y plantillas solo se ven en vivo.
  • Editor de plantillas con Hubl aun complejo, se requiere tener conocimientos de codigo.

Return on Investment

  • When I was using it I couldn't see the direct return on investment since I was only seeing web development.
  • Practicality when creating articles and content
  • Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
  • Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
  • Practicidad al momento de crear artículos y contenido
  • Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero

Usability

Alternatives Considered

HubSpot Service Hub, HubSpot Marketing Hub and HubSpot Sales Hub

Other Software Used

WordPress, Elementor, Shopify

HubSpot CMS Hub a value for price CRM tool!

Incentivized
Rajkumar MaddiView profile
Sr Marketing Automation Consultant in Marketing at Tech Mahindra (1001-5000 employees employees)

Use Cases and Deployment Scope

HubSpot CMS Hub helped us in below cases. 1. Marketing automation 2. Lead Management 3. Sales Automation 4. Database management

Pros

  • CRM integration
  • Smart content and Dynamic lists
  • Ease of use
  • Lead intelligence
  • Deduplication feature
  • Automated Workflows

Cons

  • Design and Development flexibility
  • Multilingual limitation
  • Lack of more advanced workflows

Return on Investment

  • Enhanced customer data management
  • Improved Marketing Automation activities
  • Increase Sales efficiency
  • Helped in advanced data segmentation

Usability

Alternatives Considered

Salesforce Marketing Cloud and Salesforce CRM Analytics

Other Software Used

Salesforce Marketing Cloud, Adobe Marketo Engage, ActiveCampaign

Great to get quick marketing pages ready

Incentivized
Divesh SoodView profile
Product Marketing Leader in Marketing at Privado.ai (51-200 employees employees)

Use Cases and Deployment Scope

We use HubSpot CMS as webinar and AD landing pages. The idea is to generate leads directly and let HubSpot collect data points directly versus the usual approach where marketers add HubSpot script to the main website. The pages are easy to make it you're able to get the right theme but they're not too customisable. I recommend these pages as a stop gap till you get your website up to speed.

Pros

  • Lowcode website builder
  • Themes
  • Integrations

Cons

  • The new builder experience is subpar
  • More customisations
  • Better SEO

Hubspot CMS - Was the best but now getting better.

Incentivized
Verified User
Program Manager in Product Management (51-200 employees employees)

Use Cases and Deployment Scope

The Hubspot CMS hub has been primarily used for: 1. Creating website and marketing landing pages; 2. Creating newsletters through the design manager. Hubspot has our entire user database, and it is easier for us to categorize users by their product and website behaviour and accordingly target them. It is good to have everything customer-related in one spot. Recently, we've added podcasts to our marketing strategy, so Hubspot will be very helpful in deploying those.

Pros

  • Design Manager helps you design decent web pages and emails with less effort. Hubspot's designer manager is one of the best and most powerful yet easy to use.
  • Hubspot allows you to host your website and landing pages, which ensures that your marketing campaigns' conversions are correctly attributed.
  • Hubspot allows you to host your website and landing pages, which puts all your pages under one roof and makes them easier to manage and deploy.

Cons

  • Hubspot's blog editor isn't that great. We ended up building our own CMS specifically for blogs using Strapi.
  • Working collaboratively with the design manager isn't possible. It would be nice if there were a way to get feedback from the team.

Return on Investment

  • Hubspot was where we hosted our landing pages for our first couple of events, so anything that we got out of it was partly because of it. So, the event itself was successful. but shipping faster is where Hubspot came in handy so that we could focus on other marketing activities. We have easily had 1500+ attendees just because we were able to ship our pages faster.
  • Our newsletter ran on Hubspot CMS for the longest time, and it had an open rate of >28%, which was pretty great.
  • Our time to take our webpages live or design monthly newsletter was easily cut 70% just because of existing templates that we could just duplicate and change content.

Usability

Alternatives Considered

Customer.io, Klaviyo and Strapi

Other Software Used

Customer.io, Strapi, Apollo.io