LinkedIn Elevate is intuitive to use and allows us to take advantage of the social networks throughout the organization. This software helps us better pursue legitimate contacts. We are able to boost our reach with target audiences and help promote brand awareness and image to both potential investors and/or future employees.
Pros
We enjoy the pre-fabricated material that is ready to be posted.
Ease of use with LinkedIn Ecosystem.
Easy to share content through the advocacy program.
Cons
Linked Elevate can get expensive.
My understanding this that the software may be sunset.
Client support can have delays.
Likelihood to Recommend
I like how it uses algorithms to determine the best leads to go after. It is comprehensive in the information displayed. The mobile version can use some work to be as comprehensive as the desktop site. It is a good way for employees to share their experiences throughout the company.
VU
Verified User
Manager in Sales (Financial Services company, 201-500 employees)
LinkedIn Elevate not only flourishes in just my particular department, but it is used across our organization widely. Elevate is a phenomenal tool that allows users to access a repository of leadership, articles, videos and shareable content published by experts across their very own company. The business problem Elevate addresses is simple: How can sales reps, product specialists and company employees improve their social media presence and be perceived as a resource for information online? What once required hours of research on company blogs and creating lists of articles that I should post on LinkedIn is now a single pane of glass where I can filter articles that cover just my areas of expertise (Cloud, Banking) and I can schedule them to automatically be posted on my LinkedIn and Twitter. In 15 minutes on a Monday morning, I can appear active and relevant in my social media networks because LinkedIn Elevate posts the articles I saved all throughout the week. Amazing! I can't do my job without it.
Pros
Recommended times during the week to post content on LinkedIn in order to get the best engagement.
Flexible scheduling tool that plugs in with both LinkedIn and Twitter.
Super easy interface that any level of LinkedIn user can use.
Filtering feature so you are only shown articles that fall under categories you want!
Cons
If I schedule an article to be posted on LinkedIn and want to go back to edit it to have it posted on Twitter as well at the same scheduled time, this is hard and shouldn't be
For filtering content so the user just sees articles they are interested in, some of the filters are too broad. I work in Cloud. Cloud happens to also cover things like AI and Data, which aren't in my specialty. I wish my articles and content were just cloud software.
The pane where the user can see all scheduled posts could have a different view. They are shown in a list and aren't easy to drag/drop and change. This would be super useful on the desktop browser version.
Likelihood to Recommend
I would strongly recommend LinkedIn Elevate to a colleague and have even pushed an initiative to my manager to get each member on my sales team an account. LinkedIn Elevate is perfectly suited for keeping your LinkedIn content and Twitter content fresh, up to date and relevant. It is so crucial for folks in the technology space to be active online, share with their connections that they have interesting articles and videos to share, and are worth connecting with to collaborate in the future. There is one scenario where Elevate is likely not appropriate and that is trying to use it as just a content calendar tool for any and all social platforms. You can connect your Facebook if you use that for business, but Elevate is really better suited for scheduling content to be shared on your social networks of LI and Twitter to show your industry - whatever it may be - that you are relevant. It isn't as good for sharing funny videos/lighter social on Facebook for example.
Alternatives
Hootsuite
Hootsuite is the master of content management and calendar building, but it lacks the repository of articles from experts across your company! I also secretly am less of a fan of the UI in the content calendar view of Hootsuite. LinkedIn Elevate is less cluttered to the eye, but their scheduled post page needs improvement. It should be way easier to change times and add networks to already scheduled posts before they go out.
