MarcomCentral

Score8.8 out of 10

6 Reviews and Ratings

Community insights

TrustRadius Insights for MarcomCentral are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

User-Friendly Platform: Users have found MarcomCentral to be a platform that is easy to use and adapt to their needs, saving them time by centralizing all their marketing materials. They appreciate the intuitive navigation and customization features that allow them to create templates meeting clients' and employees' requirements.

Centralized Marketing Materials: The platform enables users to create a suite of marketing materials for faculty and staff across the university, saving time and ensuring a professional look. Its variability accommodates various business requirements, offering product solutions for personalized, customized, and static marketing materials.

Flexible Design Tools: Users describe the user experience as truly digital and customizable. The flexible design tools enhance their experience, providing practical functionality.

Reviews

4 Reviews

MarcomCentral Review

Rating: 7 out of 10

Incentivized

March 9, 2022

Use Cases and Deployment Scope

Marcom Central is a great marketing program/tool if you are looking to improve the quality of your ads and campaigns. With all the digital assets and ideas you get something that lifts up your creativity almost from the beginning and it helps to improve to get the best results of your ads.

Pros

Content
Ideas
Advertising
Marketing ideas

Cons

More marketing ideas
More concepts
More videos

Likelihood to Recommend

We have used Marcon Central for some time now, and the quality of our ads have improved. With better content, ideas, sharing tools, and all other programs such as case studies, bogs, material and more the platform has helped us to improve our ad quality and focus on what is important without losing track of certain market trends and changes.

Rob Reinert

Digital Marketing | Social Media | Advertising & Promotion in Marketing at ICWUSA (11-50 employees)

Vetted Review

1 year of experience

View profile

Great product for centralizing marketing collateral

Rating: 7 out of 10

Incentivized

March 23, 2018

Use Cases and Deployment Scope

MarcomCentral is a great product for organizations of all size to use. It helps us to keep all of our marketing collateral organized and easy for internal staff to find and use. I'd recommend it to anyone.

Pros

Organization / categorical structure for content
Customizable templates for users who might not have design skills
Clean, simple design

Cons

The uploading process is a bit clunky
Overall user experience from an admin side could be refreshed to be more modern and easier to use

Likelihood to Recommend

MarcomCentral is a fairly easy product to use and works well for us!

Corey Clark

Manager, Digital Marketing & Engagement | National Office in Marketing at American Lung Association (501-1000 employees)

Vetted Review

2 years of experience

View profile

MarcomCentral very trusted

Rating: 8 out of 10

Incentivized

March 22, 2018

Use Cases and Deployment Scope

The ability to offer on-demand/self-service branded, personalized, compliance-approved sales support materials to our sales professionals across our member banks has been invaluable and we continue to expand and leverage our usage of the system. It was used across the entire organization. Marcom Central addressed the problems to impact different levels of our advertising.

Pros

I like the possibility to switch between languages within one portal and be able to use the portal for more than one country.
Customer service team; interactive outward-facing portal; ability to create new features if you request and fund them; easy to create simple, static templates
I like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities.
I like that the MarCom Central software offers the capability to create customizable collateral for our distribution team.

Cons

No significant cons to report. The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.
I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file; it would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).
Burn through support hours quickly; coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)

Likelihood to Recommend

Pros: I like that we can easily add products and how simple it is for our static products. It's easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use.

Cons: The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve reporting.

Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs.

Overall: It's a localized place where users can find collateral and promotional items.

Christopher Vyletel

Senior Account Manager in Marketing at Hogarth Worldwide (1001-5000 employees)

Vetted Review

2 years of experience

View profile

MarcomCentral is a Marketing Departments Dream

Rating: 9 out of 10

Incentivized

March 9, 2018

Use Cases and Deployment Scope

We currently use MarcomCentral to provide online ordering portals for our customers. We build portals with only their products and brand the portals with their brand identity. We have had great successes in streamlining the ordering process for our customers. MarcomCentral also allows us to be much more efficient internally. It saves many steps in the order creation process and speeds up the production process as well.

Pros

The best part of MarcomCentral is its flexibility to solve many unique problems for our customers. It gives us the ability to build solutions that truly allow our customers to operate more efficiently.
The best admin feature that I use all day, every day, is the Bulk Operations feature. This allows me to manage entire portals through spreadsheets allowing me to create and manage massive amounts of products, users, and images very efficiently.
The reporting feature is second to none as well. Our most successful customers are paying close attention to the ordering history of their products. This allows them to fight obsolescence and focus on the products that their teams or customers are truly using.

Cons

A negative aspect of MarcomCentral is the lack of a true retail option. If you want to build a true retail e-commerce site, MarcomCentral probably isn't the right platform.

Likelihood to Recommend

If you are looking to support a marketing department this is the platform for you. If you are looking to build an e-commerce site, I would look at other options. If you want to do both, then you have a difficult choice to make. If you want to drive print, or support print products, as well as fulfillment products, then MarcomCentral is going to be tough to beat.

Brady Manthe

Business Development Manager in Marketing at J-C Press (11-50 employees)

Vetted Review

8 years of experience

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MarcomCentral very trusted

Rating: 8 out of 10

Incentivized

March 22, 2018

Use Cases and Deployment Scope

Pros

I like the possibility to switch between languages within one portal and be able to use the portal for more than one country.
Customer service team; interactive outward-facing portal; ability to create new features if you request and fund them; easy to create simple, static templates
I like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities.
I like that the MarCom Central software offers the capability to create customizable collateral for our distribution team.

Cons

No significant cons to report. The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.
I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file; it would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).
Burn through support hours quickly; coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)

Likelihood to Recommend

Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs.

Overall: It's a localized place where users can find collateral and promotional items.

Christopher Vyletel

Senior Account Manager in Marketing at Hogarth Worldwide (1001-5000 employees)

Vetted Review

2 years of experience

View profile