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Meta Business Suite

Score6.6 out of 10

761 Reviews and Ratings

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What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Meta Business Suite has to offer, as determined by TrustRadius' reviewers.
Based on 761 ratings of Meta Business Suite's features
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Top Performing Features

  • Instagram

    The software allows users to monitor, publish and respond via Instagram.

    Category average: 9.2

  • Twitter

    The software allows users to monitor, publish and respond via Twitter.

    Category average: 8.8

  • Paid media management

    Users can manage and optimize paid social media posts across different channels.

    Category average: 7.7

Areas for Improvement

  • Filtering out noise/spam

    Users can filter out irrelevant search results through excluded keyword terms and other measures.

    Category average: 6.9

  • Customer interaction histories

    Users can view the entire customer conversation history when responding to a mention.

    Category average: 8.2

  • Boolean keyword searches

    Users can build complex keyword searches to surface and analyze the right set of social media conversations.

    Category average: 7.8

Reviews

What users are saying about Meta Business Suite.
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Meta Business Suite Review

Incentivized
Noah BurtonView profile
Owner, PTA, CSCS at Core Rehab (11-50 employees employees)

Use Cases and Deployment Scope

We've used Meta Business Suite to help with communication and advertising on social media platforms for physical therapy workshops that we conduct on a monthly basis. It has been helpful to easily manage that aspect of things. The platform holds lots of info and is easy to manage for advertising on social media.

Pros

  • Manage social media advertising
  • Helped streamline advertising

Cons

  • Frequent updates make it hard to find things
  • Too frequent changes makes it not very user friendly

Return on Investment

  • Improved leads for our workshops
  • Easier to manage leads

Alternatives Considered

360 Business Tool

Other Software Used

Meta Business Manager, Facebook Messenger, Instagram for Business

Better but still a ways to go.

Incentivized
Aaron HendersonView profile
Marketing Specialist in Marketing at MK Marketing (11-50 employees employees)

Use Cases and Deployment Scope

I'm using the Meta Business Suite to plan, design and complete my marketing objectives from my paid to my non-paid. I'm able to at least integrate those two worlds into a strategy that takes into account the opportunities they both pose. Do they do it perfectly? No, But, for the most part I can make happen what I want.

Pros

  • Scheduling
  • Integration between paid and not paid
  • Ability to be able to cross platforms while using 1 dashboard

Cons

  • It's not uniform across all platforms, yet
  • Seems that certain pieces have more than others
  • The mobile functionality of scheduling, to me, still has a way to go

Return on Investment

  • Can feature my business, but not guarantee a ROI
  • Word can spread, but I want to see more results in the fields I want to see - I think Meta Business Suite is good at getting the info they want you to have, not what I want
  • Integration still has a ways to go

Usability

Alternatives Considered

Attribution in Google Analytics, Google Ad Manager, Google Ads and Google Analytics

Other Software Used

Google Analytics, Google Ads, Google Ad Manager

Incentivized
Verified User
Director in Social Media (10,001+ employees employees)

Use Cases and Deployment Scope

We use Meta Business Suite for data and reporting, for content publishing, and for managing promoted post and sponsored posts on Facebook and Instagram.

Pros

  • Social analytics
  • Facebook and Instagram publishing
  • managing ads on Mera

Cons

  • Clunky UX/UI
  • Zero support available
  • unannounced changes and updates

Return on Investment

  • It allows us to properly publish video content, optimizing for different formats (mobile/desktop) and accessibility
  • there is a wealth of data available for your posts on Facebook and instagram
  • It is an easy way to grant access to employees or partners to help manage your profile and ads

Usability

Alternatives Considered

TikTok for Business, LinkedIn Marketing Solutions, Pinterest for Business, Reddit for Business, Hootsuite, Sprout Social and HubSpot Academy

Other Software Used

Hootsuite Amplify, Hootsuite, Sprout Social

Functions Work Well but Not Very User Friendly

Incentivized
Verified User
Manager (11-50 employees employees)

Use Cases and Deployment Scope

We utilize it as a marketing platform and lead generation tool to advertise the various departments of our business. As a business, we need to constantly engage with past clients and bring in new ones. The Meta Business Suite helps us achieve this by scheduling posts and ads, as well as receiving and responding to reviews.

Pros

  • Reaches a lot of people
  • Allows you to narrow to specific demographics
  • Post scheduling/planning

Cons

  • The system is messy and confusing
  • Ad creating is difficult
  • Should be able to schedule posts from the main posting page

Return on Investment

  • Passive lead generation
  • Costs a lot for ads to be effective
  • Generates SEO

Usability

Other Software Used

Birdeye, Limber, PT Wired

You have to use it but it's good

Incentivized
Alex PanagiotopoulosView profile
Co-Founder in Marketing at Kingston Creative (1-10 employees employees)

Use Cases and Deployment Scope

It helps us manage about a dozen business fb pages for clients and helps us quickly flip between them as needed when we're managing ad campaigns and doing social media planning. Additionally, it helps us add and remove team members and give people access to certain features but not others and they get their own secure logins.

Pros

  • User management
  • Ad management
  • Managing multiple pages

Cons

  • Better support
  • Less mumbo jumbo
  • Less legacy systems

Return on Investment

  • I don't have hard numbers on this

Usability