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Notified Public Relations Solutions with GlobeNewswire

Score9.6 out of 10

19 Reviews and Ratings

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What is Notified Public Relations Solutions with GlobeNewswire?

GlobeNewswire distributes press releases and multimedia content on behalf of thousands of customers every year, including growing businesses, agencies, non-profits, and public companies.

Categories & Use Cases

Media

Screenshot of a GlobeNewswire Media Snippet
Screenshot of a GlobeNewswire Media Snippet
Screenshot of GlobeNewswire's Newswire Analytics

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Screenshot of a GlobeNewswire Media Snippet

Reviews

What users are saying about Notified Public Relations Solutions with GlobeNewswire.
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Complex press releases with long-term contracts and no flexibility

Verified User
Strategist in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

We used this service for publishing feature updates and general news about the company. This allowed us to try to spread the word about what we were doing and possibly get into the different major news outlets for general company exposure. The scope of our use case was limited to publishing digital releases in the US.

Pros

  • The software is in depth
  • Responses to releases are prompt
  • Responses by customer service on release questions are prompt

Cons

  • While detailed and in depth the software is difficult to use, especially for first timers
  • They changed their name and system several times over the course of the year making it difficult to understand even what system to log into
  • I never heard from our account representative until it was time for us to cancel

Most Important Features

  • Publishing press releases
  • Press release review for copy mistakes
  • Digital distribution

Return on Investment

  • There was no actual positive impact overall
  • There was no SEO positive impact
  • There was no increase in traffic or brand awareness

Other Software Used

Vonage Communications APIs, Twilio SendGrid, Google Workspace

MyMediaInfo is a Good Solution, But Cision Proved More Robust

Incentivized
Jess MessengerView profile
Senior Account Supervisor in Marketing at Mulberry Marketing Communications (11-50 employees employees)

Pros

  • Allows you to see coverage from numerous sources: print, online, broadcast, etc.
  • Allows you to track coverage for numerous clients in one organized place.
  • Allows you to receive incoming coverage via email.

Cons

  • In some cases, it would not capture all coverage, for example, coverage found on trade websites.
  • Some of the incoming coverage would be repetitive or even delayed at times.

Return on Investment

  • MyMediaInfo helped us strengthen client relationships by accurately reporting on coverage.
  • MyMediaInfo helped our firm save time searching for coverage.
  • MyMediaInfo made media coverage tracking less stressful for employees.

Alternatives Considered

Cision PR Software

Other Software Used

Buffer, Coveragebook, Canva

A look at Marketwired

Incentivized
Charlotte Gilmour (nee Sherry)View profile
Vice President in Marketing at na (1-10 employees employees)

Pros

  • It allowed me to get coverage on online websites that I could pitch via telephone or email.
  • I almost always got 5-8 pieces of coverage for each story distributed. Sometimes it would get picked up via a newspaper and go much wider.
  • Getting online coverage helps my clients with SEO.

Cons

  • Marketwired has recently changed its online platform. It is more complex than necessary. I used it many times and still often had to call the help desk for advice. Sometimes there would be 'bugs' in the system that were out of my control and even the help desk struggled to resolve it.
  • I used to simply email the news release & photos to the help desk and they'd get it out for me on time. It was effective and I appreciated the excellent customer service. Now the help desk are no longer allowed to distribute on a client's behalf, which is frustrating - even if you struggle using the online system.
  • The section of the online platform I found most confusing was around which media a news story would be distributed too. There are a lot of choices and it wasn't obvious to me as to how they were sub-divided. I often had to check with the help desk to ensure I'd made the best selection for the news story.
  • The level of customer service has declined. My account manager who previously provided excellent service was moved to another role as part of an internal restructure. Many team members at my agency voiced frustrations with the level of customer care.

Return on Investment

  • Getting online news coverage is the ROI from using Marketwired.
  • It's a cost-effective way of distributing news, saving companies money and time on distributing every release individually to each news outlet.

Other Software Used

Hootsuite Enterprise, Facebook for Business, Cision PR Software

Marketwired Review

Incentivized
Dian RazakView profile
Digital Marketing Specialist in Marketing at Xtalks Webconferences (11-50 employees employees)

Pros

  • Easy to use dashboard with pre-selected newslines and industries.
  • Quite a comprehensive results dashboard that details the outreach of where your releases go.
  • For non-online releases (they just recently changed this), an editor will call you to verify your releases and they are very detailed in reading your article for any grammatical errors and other recommendations.

Cons

  • They recently changed that all online releases do not need verification. So there isn't a physical extra person screening the submission.
  • The topics of our press releases are very industry specific (healthcare and medical) - based on the results dashboard, the newlines and 'corridors' that they are sent out to seems generic and arguably irrelevant.

Return on Investment

  • Positive: We get a handful of contacts and leads from our press releases, but overall nothing else. Our clients like the to see press releases of our events that reach out to a wider net of the online audience too.

Other Software Used

Radial Omnichannel Technology (formerly eBay Enterprise Retail Order Management), Cvent Event Management, Buffer, Hootsuite Free

Review of Marketwired for Canadian public companies

Incentivized
Trevor HeislerView profile
Principal in Corporate at Heisler Communications (1-10 employees employees)

Pros

  • News releases look good and are easy to find on the Marketwired site.
  • The user interface is simple to use.
  • News releases come up in search engine results.

Cons

  • Make news releases embeddable so clients can easily add them to their websites.

Return on Investment

  • Hard to determine.

Alternatives Considered

TheNewswire.com, CNW and Business Wire

Other Software Used

Google Analytics, Google Cloud Storage

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