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Perfect Audience

Score8 out of 10

4 Reviews and Ratings

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What is Perfect Audience?

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Perfect Audience has to offer, as determined by TrustRadius' reviewers.
Based on 4 ratings of Perfect Audience's features
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Top Performing Features

  • Ad deployment

    Allows users to quickly and easily deploy new ad campaigns from within the tool.

    Category average: 8.2

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 7

  • Ad performance reports

    Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

    Category average: 6.4

Areas for Improvement

  • Ad attribution reporting

    Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

    Category average: 6.4

  • Cross-channel ad management

    Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

    Category average: 7.1

  • Ad forecasting and optimization

    Ad forecasting models predict campaign performance to assist with optimization.

    Category average: 6.5

Reviews

What users are saying about Perfect Audience.
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Great company, I like the Perfect Audience software

Incentivized
Frank KermaniView profile
Operations Manager in Marketing at Natuacom (11-50 employees employees)

Pros

  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily

Cons

  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work

Return on Investment

  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.

Alternatives Considered

Google Ads (formerly AdWords)

Usability