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Procreate

Score9.4 out of 10

22 Reviews and Ratings

What is Procreate?

Savage, headquartered in North Hobart, Tasmania, is dedicated to making exceptional creative tools. They are the creators of Procreate, a digital art and illustration app for iPad. Offering 100s of handmade brushes, a suite of artistic tools, advanced layer system, and its Valkyrie graphics engine — Procreate is designed to enable the creation of expressive sketches, rich paintings, gorgeous illustrations and beautiful animations.

Categories & Use Cases

Best For Business, Best In Business

Use Cases and Deployment Scope

I'm obsessed with everything Procreate has to offer. I use it on the daily to assist the Illustrators and Graphic Designers in my team. It allows me to create incredibly detailed mockups when words fail to encompass the necessary visual direction. Digital advertising is a fast-paced job where creatives and designers have to meet multiple clients' deadlines with outstanding visuals. Procreate helps me cut down on time needed to give visual direction by allowing me to design mockups myself. What's more, I learned how to illustrate with the app and am now transitioning to a hybrid creative + design role. That wouldn't have happened unless I had an easy-to-use interface like the one Procreate offers!

Procreate also offers a wide variety of in-built brushes that I use to create my personal illustrations, digital collage art, and more. I'm growing as an artist and am able to bridge the gap between myself and the designers on my team as well.

Pros

  • Easy-To-Understand Interface
  • Wide Range of Brushes
  • Custom Asset Sizes
  • Animation Options
  • Intuitive Design

Cons

  • More animation support
  • Vector Illustrations
  • Cross Platform Functionality

Most Important Features

  • Range of brushes
  • Intuitive interface
  • Easy learning curve

Return on Investment

  • Positive impact on delivery times
  • Positive impact on creative to designer communication
  • Positive impact on team to client communication through detailed mockups

Alternatives Considered

Adobe Illustrator CC, Adobe PhotoShop and Adobe After Effects

Other Software Used

Adobe PhotoShop, Adobe Illustrator CC, Unsplash for Brands, Shutterstock