TrustRadius: an HG Insights company

Visually, by Rock Content

Score9 out of 10

4 Reviews and Ratings

What is Visually, by Rock Content?

Visually, by Rock Content acquired in 2019 with ScribbleLive, is a content marketing solution, allowing the user to get visual, video and content creation services, on demand and at scale. Visually is designed to supply the user affordable, premium quality work with creative talent, coordinated through what is described as an easy-to-use marketing collaboration product.

Categories & Use Cases

Top Performing Features

  • Ideation

    Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

    Category average: 8.9

  • Content collaboration

    Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

    Category average: 6.9

  • Content performance analytics

    Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

    Category average: 8.9

Areas for Improvement

  • Content calendar

    Allows users to schedule and plan the creation and/or distribution of content.

    Category average: 7.6

  • Network for content licensing/production

    Includes access to a database of content that can be licensed or a talent network for licensed content production.

    Category average: 7.3

  • Forms / Gated content

    Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

    Category average: 9.3

Enjoyed Visually in the past when it was an open platform

Pros

  • Staff picks were a great way of sifting through many pieces of content
  • It was easy to share things uploaded to visual.ly to other social media channels
  • There is an awesome amount of content on Visually

Cons

  • There is a bias towards infographics (as opposed to 'real' data visualization)
  • It is not very clear the path between how people who need content get matched up or find creators
  • Interface was redone too often

Return on Investment

  • Was helpful in attracting clients when I started doing data visualization work
  • Cost was minimal - it was free to upload and took little time
  • I have been unable to attract clients lately from visually, so ROI has gone to 0

Other Software Used

D3.js, Adobe Photoshop, Harvest