Use Cases and Deployment Scope
We started using Shortstack in 2014 as our content management solution didn't allow for the fast and flexible deploy of contest/sweepstakes type experiences and, even more importantly, the ability to track conversions and funnels. Shortstack immediately allowed us to capitalize on the growing audiences on social media platforms by allowing us to create experiences that were highly Facebook friendly.
Alternatives Considered
Supadu and ion interactive
Other Software Used
ion interactive, Tealium iQ Tag Management System, AdRoll