StackAdapt Professional, Scientific, and Technical Services Reviews & Insights

Score8.7 out of 10

48 Reviews and Ratings

Community insights

TrustRadius Insights for StackAdapt are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Outstanding Customer Service: Multiple users have praised the company for its outstanding customer service, emphasizing the quick responses, proactive recommendations, and detailed reporting provided by the support team. For instance, reviewers have mentioned instances where the customer service team went above and beyond to address their queries promptly and efficiently.

Fair Pricing: Customers highly value the fair pricing offered by the company, mentioning it as a key factor contributing to their overall positive experience with the service. Some users have highlighted how competitive pricing has allowed them to achieve their marketing goals within budget constraints.

Exceptional Ad Development Tool: Reviewers consistently found the ad development tool provided by the company to be exceptional due to its user-friendly interface and effectiveness in creating impactful advertisements. Users have shared success stories of utilizing this tool to design engaging ads that resonate well with their target audience.

Reviews

16 Reviews

Professional, Scientific, and Technical Services

Affordable CPM's + Great Audience Segmentation

Rating: 7 out of 10

Incentivized

June 28, 2024

Use Cases and Deployment Scope

We use StackAdapt's programmatic buys for awareness campaigns where we need affordable CPM's. This is more focused on finding the right eyeballs for impressions than direct-response conversions. Testing multiple tactics (display, native, audio, CTV) for the same audience segmentation is great. Also, their geofencing capabilities are some of the easiest to set up and launch (though you have to watch out for adding too many constraints for a small geofenced area).

Pros

Affordable CPM rates
3rd party audience segmentation
Ease of self-serve platform
Low minimum ad buy requirement
Fast customer support responses (and helpful)

Cons

Budget can spend quickly if you don't enable pacing guardrails
Low conversion rates
Too many mobile ad placements if you don't limit in the settings

Likelihood to Recommend

StackAdapt's programmatic buys are great for a quick awareness campaign to reach the most eyeballs. Solid user segmentation from 3rd party sources that is available almost immediately.

The platform is less proficient at converting users, though I've never had sufficient volume to test if this works better for enterprise-level clients with more conversion data.

Verified User

Consultant in Marketing (Marketing & Advertising company, 1-10 employees)

Vetted Review

4 years of experience

Excellent display advertising tool.

Rating: 9 out of 10

Incentivized

May 30, 2024

Use Cases and Deployment Scope

We use StackAdapt as an advertising channel for our clients to generate more awareness with their ideal audience. It primarily serves as a top-of-funnel channel that we run along with other channels like Google and Meta ads as a comprehensive marketing approach. It solves our need for a reliable display ads platform with robust audience targeting capabilities, more control, and more trust that our ads are placed on high-quality sites.

Pros

Audience targeting - there are so many options for both B2C and B2B audiences, from browsing behavior audiences to account-based marketing audiences to CRM lists. There's a way to find your ideal audience no matter their industry.
Pixel setup and management are pretty easy. It uses a universal pixel that you can easily place on your site. We use Google Tag Manager for this. Then, you can create any number of conversion events and easily implement them, also with Google Tag Manager, so we can trust we're getting good tracking.
It seems many display ad platforms lack optimization tools, but StackAdapt makes it easy to adjust, add, or remove audiences, pause certain website categories, exclude batches of websites, pause individual ads, and really fine-tune the targeting as you see what works and what doesn't.

Cons

Maybe I'm missing something, but I haven't seen anywhere on the platform that allows me to easily set up dynamic retargeting ads. I know it can be done, but it seems it requires support and help.
An easier ad builder or something like a responsive display ad builder like Google would be useful. It is cumbersome to upload a bunch of different display ad sizes, and the creatives hub doesn't have any templates for regular static display ads. They should incorporate the creative hub into the campaign setup.
Generally, the CPM is pretty high across all ad types, but this is because of the quality of the network of sites manually vetted individually. So we don't get as many clicks and impressions as we could with the same budget on Google, so we have to make sure our ads and targeting are near perfect.

Likelihood to Recommend

StackAdapt seems to work really well for niche audiences that might be hard to reach in Google display ads. For example, we have a client in the welding industry that sells products to multiple fairly small audiences, like welding schools. We can create and target these small audiences by combining ABM audiences, uploaded lists, and browsing behavior based on contextual terms.

Bailey Witt, MBA

Senior Digital Marketing Strategist in Marketing at Trellis (Marketing and Advertising, 51-200 employees)

Vetted Review

1 year of experience

View profile

Not the best, but it gets the job done.

Rating: 5 out of 10

Incentivized

May 30, 2024

Use Cases and Deployment Scope

We use StackAdapt as our DSP, most commonly for running programmatic display, audio (podcasts and commercials), and connected TV (including on specialty channels like Hulu, Disney+, etc.). They are currently the only CTV and programmatic audio vendor that we use, and we use them as a managed service. We have a StackAdapt rep who sets up and maintains the campaigns for us, and we pull our own reporting on performance via an API connection.

Pros

Affordable placements & ad delivery.
Managed service means saved time for our agency.
Reasonable service fee to use them for managed media services.

Cons

There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs.
Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers.
The reporting UI is definitely clunky and unintuitive.

Likelihood to Recommend

If you want to get into CTV, programmatic audio, or programmatic display but aren't confident enough to run the campaigns independently, StackAdapt could be a good solution. If you're more satisfied with your media-buying abilities, you could probably avoid the managed service option with StackAdapt and run the ads independently through their UI.

Tegan Jenner

Senior Data Analyst in Social Media at Helen & Gertrude (Marketing and Advertising, 11-50 employees)

Vetted Review

3 years of experience

View profile

Great tool for Programmatic Advertising!!

Rating: 9 out of 10

Incentivized

April 1, 2024

Use Cases and Deployment Scope

We've been using StackAdapt for programmatic advertising of our B2B clients as well as for our own businesses. The 3rd party data it gives is remarkable, a perfect source to use those lists and target them in the programmatic advertising campaign. We're using many other 3rd party tools to extract user's info, but now with StackAdapt, it's even not required. It has made our data management team's work a lot easier.

Pros

Programmatic Advertising
Display advertising
User's Data Management

Cons

Ability to target by company industries
Ability to target more of contextual targeting

Likelihood to Recommend

It well-suited for us when we're using the programmatic advertising platforms. It's a lot cheaper and have no lock-in contracts and even doesn't require the minimum budget thing.

Verified User

Manager in Marketing (Marketing & Advertising company, 51-200 employees)

Vetted Review

2 years of experience

Home grown and easy-to-implement programmatic platform

Rating: 8 out of 10

Incentivized

February 8, 2021

Use Cases and Deployment Scope

We use StackAdapt for our programmatic media buys for our clients and our own agency. It is used by our PPC team specifically. The level of audience targeting and Account Based Marketing allow us to target a highly specific audience group across many different ad inventory vendors.

Pros

Audience definition.
Audience size estimation.
Programmatic media buys.

Cons

Charges HST.
Missing LinkedIn inventory.
Responsive ads.

Likelihood to Recommend

StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.

Verified User

C-Level Executive in Marketing (Marketing and Advertising company, 11-50 employees)

Vetted Review

3 years of experience

StackAdapt - A great tool for advertisers!

Rating: 8 out of 10

Incentivized

January 29, 2021

Use Cases and Deployment Scope

We use StackAdapt's self-serve platform on a daily basis to activate and manage digital advertising campaigns on behalf of many of our clients. As the leader of our media department, I've found that our Media Strategists tend to prefer the StackAdapt platform over others and have found it incredibly easy to navigate.

Pros

Audience segmentation.
Data segment selection.
Campaign activation.

Cons

Organizing data segments for quick access.
Integration with internal billing tools.
Additional measurement tools.

Likelihood to Recommend

StackAdapt has performed well for our agency across a number of clients in varying industries, categories, and verticals. We have recommended them for multiple clients and have found the process of activation and campaign management to be seamless. Reps from StackAdapt are communicative and are always available for assistance when needed.

Verified User

Director in Marketing (Marketing & Advertising company, 11-50 employees)

Vetted Review

3 years of experience

Outstanding Value and Customer Service in a Field Full of Mediocre Platforms

Rating: 10 out of 10

Incentivized

October 8, 2019

Use Cases and Deployment Scope

We utilize StackAdapt to target users for a health & beauty franchisee in order to drive local-level reservations at our clients' centers. We use it primarily for one client, thought we have tested a few others, and sent out RFPs for a few others. We chose StackAdapt as another DSP we used was not driving efficient results, and we knew there was a better "solution" out there.

Pros

Outstanding customer service: quick to respond, great (proactive) recommendations and reporting.
Fair pricing.
Great response time to RFPs with great insights and opportunities.

Cons

Some of the audience targets are a bit small, even for less than niche audiences/targets.

Likelihood to Recommend

StackAdapt is great for agencies/clients that don't have the time or resources to be in a UI managing campaigns daily.

Verified User

Team Lead in Marketing (Marketing and Advertising company, 11-50 employees)

Vetted Review

1 year of experience

StackAdapt delivered on all their promises

Rating: 10 out of 10

Incentivized

October 7, 2019

Use Cases and Deployment Scope

We deployed StackAdapt as a test of native advertising in a B2B agency environment. Would native advertising drive more, less, or the same traffic as other paid advertising. We used it for our agency but have not deployed it for our clients.

Pros

Their ad development tool is outstanding.
They offer to help you create a super-detailed profile of your specific audience but their online tools for ratcheting down your audience are strong.
Their customer support works hard for you.

Cons

There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency.
To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics.
Budgeting.

Likelihood to Recommend

For B2C applications, if you have a product that dovetails with someone's lifestyle, using StackAdapt will put you in your prospective client's lap. For B2B applications, you will need intimate knowledge of what your prospects do when they are reading or searching for pleasure in order to hit them at the right time. Your ad and content will need to address their pain points so well that they mentally shift gears from escape from work back to work to click and follow your breadcrumbs.

Mark Whitlock

Marketing Manager in Marketing at Golden Spiral (Marketing and Advertising, 11-50 employees)

Vetted Review

1 year of experience

View profile

Honesty is the best policy.

Rating: 10 out of 10

Incentivized

March 29, 2019

Use Cases and Deployment Scope

StackAdapt is being used by our digital department, a team of three. We utilize StackAdapt for all native campaigns pertaining to multiple verticals, ranging from E-commerce, non-profit, hospitality, education, and entertainment. The business problem it addresses is that it allows team member access to manage and optimize our native buys, providing the team full control of the campaign.

Pros

It's user-friendly, as we can navigate well throughout the platform.
The option to have custom segments built strengthens our targeting efforts.
Support from the StackAdapt team is awesome.

Cons

Dashboard and filter options. When you are running multiple campaigns it's challenging to pull the right analytics. Could potentially be a user error BUT I'd prefer it to be an easier process.

Likelihood to Recommend

StackAdapt is well suited for easy deployment of native campaigns. Its simplicity is its greatest selling point. Users are able to navigate easily on the dashboard, retrieve tags for tracking, and organize campaigns easily.
It is less appropriate for e-commerce campaigns with a conversion goal metric. StackAdapt's strength is its top funnel strategies as it relates to the digital funnel.

Jocelyn Wallace

Media Buyer in Marketing at BRAINTRUST (Marketing and Advertising, 11-50 employees)

Vetted Review

1 year of experience

Slick, Easy-to-Use, Great Reps

Rating: 10 out of 10

Incentivized

March 22, 2019

Use Cases and Deployment Scope

We use it to run a variety of video campaigns with a number of different objectives. We've leveraged StackAdapt for awareness campaigns, generating a large pool of users to then retarget at a later date with more targeted content, as well as boosting content for clicks in hopes on driving on-page conversions for clients.

Pros

Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.

Cons

I'd like to see easier grouped campaign reporting.
Easy to find benchmarks and anticipated results. I love how LinkedIn's ad platform gives you examples of what to expect with your campaign. Having an easily accessible view of benchmarks and projected results would be great.
Live mockups. Like Teads, I'd love to see shareable mockups of ads to share with stakeholders for approval.

Likelihood to Recommend

I've only used the platform for video ad distribution, but overall, I've been beyond impressed with the results we've been able to generate for a number of clients thus far. Be it awareness, views, impressions, clicks, or on-page conversions, our various campaigns have generated strong results across the board. We've recently started a retargeting/sequencing campaign, so I'm really interested to see what kind of results that will generate.

Verified User

Manager in Marketing (Marketing and Advertising company, 51-200 employees)

Vetted Review

1 year of experience

Loading Reviews List....

Excellent display advertising tool.

Rating: 9 out of 10

Incentivized

May 30, 2024

Use Cases and Deployment Scope

Pros

Audience targeting - there are so many options for both B2C and B2B audiences, from browsing behavior audiences to account-based marketing audiences to CRM lists. There's a way to find your ideal audience no matter their industry.
Pixel setup and management are pretty easy. It uses a universal pixel that you can easily place on your site. We use Google Tag Manager for this. Then, you can create any number of conversion events and easily implement them, also with Google Tag Manager, so we can trust we're getting good tracking.
It seems many display ad platforms lack optimization tools, but StackAdapt makes it easy to adjust, add, or remove audiences, pause certain website categories, exclude batches of websites, pause individual ads, and really fine-tune the targeting as you see what works and what doesn't.

Cons

Maybe I'm missing something, but I haven't seen anywhere on the platform that allows me to easily set up dynamic retargeting ads. I know it can be done, but it seems it requires support and help.
An easier ad builder or something like a responsive display ad builder like Google would be useful. It is cumbersome to upload a bunch of different display ad sizes, and the creatives hub doesn't have any templates for regular static display ads. They should incorporate the creative hub into the campaign setup.
Generally, the CPM is pretty high across all ad types, but this is because of the quality of the network of sites manually vetted individually. So we don't get as many clicks and impressions as we could with the same budget on Google, so we have to make sure our ads and targeting are near perfect.

Likelihood to Recommend

Bailey Witt, MBA

Senior Digital Marketing Strategist in Marketing at Trellis (Marketing and Advertising, 51-200 employees)

Vetted Review

1 year of experience

View profile