TechTarget Priority Engine Professional, Scientific, and Technical Services Reviews & Insights

Score9.8 out of 10

29 Reviews and Ratings

Community insights

TrustRadius Insights for TechTarget Priority Engine are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

TechTarget is a versatile platform that is widely used by various teams, such as marketing, sales, and sales development teams, to gather valuable information on target accounts. Users leverage TechTarget to identify potential leads and prospect into leads actively researching their company or competitors, enhancing their normal prospecting efforts. With the software, users can create profiles based on industry, business needs, and content categories, enabling them to develop specific nurture programs and targeted prospecting email messages.

Furthermore, TechTarget provides insights into key players and decision-makers within IT departments who are looking into the services provided. This allows users to engage in relevant conversations and tailor their outreach efforts accordingly. Additionally, the software helps track engagement with content, view prospect details, and determine the collateral they were viewing. By tracking outbound efforts made by marketing teams and monitoring intent signals from specific organizations, TechTarget enables effective prospecting and hyper-focused targeting for both marketing and sales teams.

One of the standout features of TechTarget is its Priority Engine functionality. The Marketing Department utilizes Priority Engine to identify high activity within certain companies and then passes along these hot leads to the Sales Team for follow-up. The tool also helps in identifying hot leads with high buying interest and intent, which can be integrated into other platforms for relevant messaging.

While TechTarget has proven to be a valuable resource for many users, some have noted that the data provided may not always align perfectly with their ideal customer profile. Despite this minor limitation, TechTarget remains an essential tool for researching companies' tech stacks, identifying active engagement or research related to relevant keywords, and uncovering potential upsell opportunities or red flags based on internet searches of current customers. Overall, TechTarget empowers users across multiple departments with valuable insights to enhance their prospecting efforts and drive targeted outreach campaigns.

TechTarget Priority Engine Reviews

9 Reviews

Professional, Scientific, and Technical ServicesInformation Technology & Services9

TechTarget Priority Engine - Your go to for intent data

Rating: 10 out of 10

Incentivized

March 11, 2025

Use Cases and Deployment Scope

We use TechTarget Priority Engine for creating target account list and targeting 1:1 ABM strategies
Our BDRs directly contact the leads on TechTarget Priority Engine via cold outreach based on their interest profile. We also create email nurture for these contacts to warm them up for a BDR appointment

Pros

Love that they provide a LinkedIn profile URL
Love the exportable contacts feature
Love the market monitor future

Cons

We can't punch in all the keywords that we can find in the market currently for comprehensive capture of TAM
We would love to see more practical ways of using market monitors in campaigns
While TechTarget Priority Engine shows intent for buyers, we would love it if we can see how strong the intent is

Likelihood to Recommend

Best suited for ABM campaigns, ABM 1:1, for creating Target account list and for BDR outreach, for sales intent

Verified User

Employee in Marketing (Information Technology & Services company, 10,001+ employees)

Vetted Review

2 years of experience

TechTarget; who's got the stack?

Rating: 7 out of 10

Incentivized

April 4, 2023

Use Cases and Deployment Scope

Each week i log into TechTarget to see which accounts have been engaged with my content. Then i will click into the account and see the exact names and dates that a prospect was viewing my content. Then i figure out where the prospect cam from, and what kind of collateral they were viewing. It also gives a little score for each prospect.

Pros

Top accounts
Top buying team
Names and emails
Contact info

Cons

Better contact info, less personal emails
More intent data
More names

Likelihood to Recommend

Identifying target accounts for sales team in information technology services. I can make specific callout campaign according to info provided from TechTarget. Makes my outreach much more targeted.

Verified User

Account Manager in Sales (Information Technology & Services company, 501-1000 employees)

Vetted Review

1 year of experience

Scale up your intent based lead prospecting

Rating: 8 out of 10

Incentivized

March 31, 2023

Use Cases and Deployment Scope

Our marketing and sales teams use the tool to prospect leads based on intent. The tool also allows us to be hyper focussed with our targeting and get creative with combinations of various parameters like geo locations, job titles, job levels/roles, revenue, employee size etc. To build out prospecting lists.

Pros

Intent based data
Content syndication
Data quality

Cons

Likelihood to Recommend

Great tool for intent based prospecting.

Verified User

Manager in Marketing (Information Technology & Services company, 501-1000 employees)

Vetted Review

2 years of experience

Great tool for Partner Account Mappings and White Space Customer Prospecting

Rating: 9 out of 10

Incentivized

March 31, 2023

Use Cases and Deployment Scope

I use TechTarget to prospect accounts and find data that is relevant to the reseller account managers that I do account mapping sessions with. This differentiates me from my competitors because TechTarget helps me create relevant sales campaigns with the account managers so that we can bring targeted and specific messaging to each of their customers based on the information I find in the TechTarget Priority Engine.

Pros

Provides relevant end user contact information
Gives an overview of what customers are interested in
Efficiently helps find customer pain points

Cons

Sometimes the information is too generic
Missing accounts
Missing or incorrect customer contact information

Likelihood to Recommend

TechTarget is well suited for- customer prospecting, new logo acquisitions, and reseller account mapping. In all of these scenarios, the PriorityEngine Tool provides relevant and correct information about accounts that can help create a targeted message that is more likely to get customers to respond.

TechTarget is less appropriate for small business customers, as there likely is not information in the tool on the accounts

Verified User

Account Manager in Sales (Information Technology & Services company, 1001-5000 employees)

Vetted Review

3 years of experience

TechTarget Priority Engine at a Glance

Rating: 9 out of 10

Incentivized

March 31, 2023

Use Cases and Deployment Scope

I use TechTarget Priority Engine for the captured information of personas that visit our website with high buying interest and high buying intent. TechTarget Priority Engine addresses the problem of always having to find hot leads and discovering the relevance of their interest in D2iQ. I integrate their contact information into SFDC and OutReach to send relevant messaging.

Pros

Shows buying interest and topics.
Gives names and other critical contact information for prospecting.
Syncs with SFDC.

Cons

The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
I would like to be able to make calls directly from TechTarget Priority Engine.
Give real time notification when a prospect is on our site.

Likelihood to Recommend

It is well suited for my role as an account development representative, which calls for a lot of outreach to potential customers. The data captured eases the burden of trying to find customers who have pain and are looking for solutions that we have. I really can't think of any place this would be less appropriate for me.

Verified User

Representative in Sales (Information Technology & Services company, 51-200 employees)

Vetted Review

1 year of experience

TechTarget (TrustRadius Review)

Rating: 9 out of 10

Incentivized

March 31, 2023

Use Cases and Deployment Scope

I used TechTarget daily to get information on topics and content that customers are consuming where F5 could provide info or services. I also use contact information (Phone and Email) for potential leads that could use F5 products.

Pros

Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
I don't know of another alternative source, but TechTarget provides data on content that people are researching.
TechTarget provides current tech stack for companies that I'm researching.

Cons

I occasionally get people on the phone that do not believe they were researching the stated topics.
It would be great if I could select several of my Account Managers that I want to track and populate versus just one.
Would it be possible to get email updates on what specific account managers see versus having to provide a list of all accounts.

Likelihood to Recommend

TechTarget is well suited for finding contact info and seeing what areas that people are researching. It is not well suited for tracking specific AM's high interest areas.

Jerry Glascock

Business Development Rep in Sales at F5 (Information Technology & Services, 5001-10,000 employees)

Vetted Review

1 year of experience

TechTarget Priority Engine at a glance

Rating: 7 out of 10

Incentivized

March 18, 2022

Use Cases and Deployment Scope

I currently use TechTarget to identify and target leads within my designated accounts. I use the buying team feature to identify who I should reach out to and I use the insights to identify what my clients are currently working on. I am able to identify new ways to help out my clients and craft talking points about projects that are important to them BEFORE I make initial contact. This helps conversations go well.

Pros

Identifies buying team
Uncovers new leads
Helps identify what clients are researching

Cons

Identify correct buying team members
identify correct contact information for team members

Likelihood to Recommend

Highly useful for more targeted and crafted pitches, less useful for completely cold accounts and where relevancy has not been built. Some areas of research are less geared towards our specific service and this doesn't allow for a warm intro.

Verified User

Employee in Sales (Information Technology & Services company, 501-1000 employees)

Vetted Review

2 years of experience

TechTarget Hit our Target.

Rating: 9 out of 10

Incentivized

March 15, 2022

Use Cases and Deployment Scope

We used TechTarget to identify key players and decision-makers within IT departments, who were looking into the exact services that we provide. TechTarget was key for identifying companies and people who were directly interacting with marketing material that we had put out and those who were specifically looking into our company.

Pros

Gather contact info of prospects.
Identify people looking up key words/phrases.
Providing summaries in weekly emails.
Documenting traffic and interest of prospects.

Cons

Oftentimes too complex.
Paralysis by analysis.

Likelihood to Recommend

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Verified User

Account Manager in Sales (Information Technology & Services company, 201-500 employees)

Vetted Review

2 years of experience

TechTarget Priority Engine - sales professionals friend

Rating: 10 out of 10

Incentivized

March 12, 2022

Use Cases and Deployment Scope

I currently use TechTarget Priority Engine daily to ID warm prospects in my target accounts. TechTarget Priority Engine emails me each Monday with insights related to the accounts I specifically manage thru a Salesforce integration. It allows me to create relevant conversations in calls and account reviews for active clients. Additionally, it allows one to have targeted and specific prospecting email messages.

Pros

IDs active buyers
Info on what is being searched
Provides leads name/contact info
ID who is/is not in Salesforce

Cons

Better organization of data on Pagea
Export ability
Better phone #s

Likelihood to Recommend

TechTarget Priority Engine is well-suited for showing topics searched by a person. It would be nice to see the total time or % of time searching for the topic. It would be nice to work in conjunction with zoom.info. It would be nice to have full integration into Salesforce with a tab for the specific account without needing to leave Salesforce. Better push to acquire cell #s from those searching data.

John Bachner

Senior Account Executive in Sales at Service Express (Information Technology & Services, 501-1000 employees)

Vetted Review

2 years of experience

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