#1 most frequent
United States of America
69.9%4,578 installations of 6,554
What is Twilio Segment?
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and accessible through a central dashboard.
Categories & Use Cases
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Screenshot of Destinations Catalog
Top Performing Features
Customer Data Governance
Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.
Category average: 8.2
Data Connectors
Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.
Category average: 7.9
Data Ingestion
The ability to collect, validate, standardize, and map customer data from first or third-party sources.
Category average: 7.9
Areas for Improvement
Tag performance monitoring
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
Category average: 6.9
Mobile app tagging
The software can manage tags for mobile apps as well as websites.
Category average: 7.7
Traffic allocation control
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
Category average: 7.7
Who Buys & Uses Twilio Segment
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
3.8%246 installations of 6,554
#3 most frequent
Canada
3.2%207 installations of 6,554
Great data platform.
Use Cases and Deployment Scope
We integrate multiple data sources to pull real-time events from customer io, Python, Facebook ads, Google ads, Hubspot, Java, Redshift, Retool, Salesforce, Survicate, and API calls. We also do reverse ETL to our data warehouse, Customer io, and Salesforce to unify and sync corporate data.
Pros
- Multiple connection type options.
- Reverse ETL.
- Mappings
- Debugger
Cons
- Alerts and notifications.
- Custom rules.
- Error logs.
Return on Investment
- Less development hours.
- Faster respond to internal requests.
- Real time integrations.
Other Software Used
Salesforce Lightning Platform, Customer.io, QuickBooks Online
Great for email and SMS sending via UI and API
Use Cases and Deployment Scope
We use Twilio Segment to send emails, track the opens and clicks, and to do resends and manage spam reports and email authentication. Has been useful in implementing SPF, DKIM and DMARC for our email sending. Managing the authentication, resends and tracking spam reports are the main key features that have been critical for us to make implementing email sending easy and seamless.
Pros
- Email Sending
- Email Resending
- Email Authentication (DKIM)
- Email Spam Reports
Cons
- Better management of robot/auto opens/clicks
- Custom DMARC subdomains should not be auto capitalised
- Buffering or collapsing of high frequency events
Return on Investment
- Easy implementation of DKIM/DMARC authentication.
- Quick implementation of email sends and resends.
- Email analytics and handling of spam reports.
Alternatives Considered
Keap and Ontraport
How we save on analytics and reduced churn
Use Cases and Deployment Scope
Twilio Segment is an essential tool in our organization for managing customer data and streamlining communication across various platforms. It allows us to collect, clean, and control our customer data efficiently to personalize user communications in time. It Solves the problems like centralize data collection from various sources, clean and standardize the data and simplifying the data synchronization and enhancing the capabilities of our existing tools. We use Twilio Segment to collect and clean data from multiple sources to analysis and understand user behaviour.
Pros
- Simplifies the process of data collection with single api from various sources
- Enhance the accuracy by automated transformation
- Twilio Segment Startup Program empower early startups with wild range of offers.
Cons
- Usage-based pricing models could help accommodate the budgets
- Reporting capabilities need more advanced features
- Ui seems like bit complex for new users
Return on Investment
- We reduced the time spent on data management by 50%
- We were able to reduce customer churn by 20% within six months
- Increased user engagement
Alternatives Considered
Mixpanel, Google Analytics and Amplitude Analytics
Other Software Used
Mixpanel, Fullstory, Google Analytics
A functional and useful app for businesses that would like to deep dive into customer data
Use Cases and Deployment Scope
Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, logistics, sales, and customer service functions for my small business. I mainly used it to analyse customer engagement of marketing strategies that we have implemented and our response to customer service queries in order to strengthen our capabilities in these two areas.
Pros
- Unmatched insight into the customer journey when they come into contact with our business.
- The ability for it to break down data in a way that allows us to analyse customer engagement.
- It efficiently integrates with my current softwares eg Shopify.
Cons
- Functionality could be improved so it is more user-friendly for beginners who just have gotten the software.
- Customer service could be more efficient on their end for customer queries.
- Cheaper price point.
Most Important Features
- The way they breakdown data silos.
- Customer data platform.
- The ability to customise campaigns for the business to our goals.
Return on Investment
- Greater efficiency with customer service responses.
- Improved customer engagement with our marketing strategies.
- Greater return on investment with marketing executions.
Other Software Used
Shopify, Klaviyo
Segment is an easy to use tool for passing event data to your 3rd parties
Use Cases and Deployment Scope
We use segments to pass our 1st party event data to our 3rd party endpoints. It is the one place we create events and ensure events are working for all downstream applications.
Pros
- Integrates with 3rd parties very easily.
- Easy to see event data live for debugging.
- Easy to add a new endpoint/application to receive the data.
Cons
- Allow databases to push data to segment to then push data to the endpoints. E.g. make Snowflake a 2-way integration.
Most Important Features
- Reliability in passing event data
- Easy to debug
Return on Investment
- We don't spend that much time maintaining events.
- It's very easy to add new integrations which means there is little need for developers.
Alternatives Considered
Tealium EventStream API Hub
