#1 most frequent
United States of America
63.5%845 installations of 1,331
What is UserTesting?
UserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.
Categories & Use Cases
Media
1 / 5
Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.
Who Buys & Uses UserTesting
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
10.2%136 installations of 1,331
#3 most frequent
Canada
5.5%73 installations of 1,331
Pros
- Diverse panelist recruitment
- Intuitive setup and customization
- Improved lead generation
Cons
- Inconsistent participant quality
- Confusing platform interface
- Navigation challenges
Efficient Way to Gather Authentic Input
Use Cases and Deployment Scope
I have used UserTesting on research projects I have been on in the past where I have used this tool to conduct surveys, market research, user interviews and overall insights on a specific brand or product from diverse audiences.
Pros
- Surveys
- Diverse Audiences
- Recording Features
Cons
- Research Insights
- Note Taking
- AI features
Return on Investment
- Real time feedback
- Research insights
- Surveys
Usability
a useful tool
Use Cases and Deployment Scope
Features, new designs, iterative products, etc for people on the Philadelphia area.
Pros
- Recruit for individual interviews
- Usability testing
- Speed on short test recruitment
Cons
- Screening for legitimate participants
- Pricing on credit system to be more accessible
- Survey capabilities
Return on Investment
- Less error on release products
- Helping us kill not functional products beforehand
- Helping estimate potential drop out in a user journey
Usability
Alternatives Considered
User Interviews, Amazing Marvin, User Insight, Fuel Cycle and Sprig
Other Software Used
SurveyMonkey
User testing a great research tool in constant evolution.
Use Cases and Deployment Scope
We use UserTesting to validate our assumptions on a product design. To make better decisions to improve the user experience and enhance our product usability, and to create more user-friendly designs. This process helps us reduce the risk of proposing the wrong product design and increase customer satisfaction by aligning the product more closely with what the user wants and expects.
Pros
- Easiness of the Recruitment process.
- Easiness of building Questionnaire and Survey.
- Great number of features that helps gathering insights.
Cons
- I wish there were a better way to export the insights, rather than exporting the data in Excel.
- An example would be to have a list of pre-made reports to choose from.
Return on Investment
- We can build tests and gather the insights from those tests to validate our products at a breakneck pace.
- By quickly validating our assumptions, we can adjust or refine our designs to ensure the final results are more user-focused.
- Recently, by testing and comparing two different flows for a form, we were able to create the right solution that gave us better leads compared to the former form. This results in better leads, better data about the user, and better support at the end for this user.
Usability
Other Software Used
Microsoft 365, Figma, Microsoft Teams
Powerful tool that would benefit from its own purpose
Use Cases and Deployment Scope
UserTesting is empowering our organization to give users a voice. We are integrating their voice into our strategic priorities and it's helping us shape decisions that affect them. I conduct a variety of tests including persona development interviews, prototyping tests, IA (information architecture) tests like card sorting, or generative research where we just want to talk to users and understand their world.
Pros
- Panelist recruitment and diversity of panelists.
- Flexible incentive structure.
- Breadth of testing modes from simple to complex.
Cons
- Navigation and site structure is confusing.
- Managing test folders is cumbersome.
- Questionable user consent and privacy policies.
Return on Investment
- Decreased decision-making time/fatigue for design strategy.
- Increased our research throughput.
- Catching errors/misunderstanding early in the development cycle.
Usability
Using UserTesting's umbrella of products to drive web conversion rates up!
Use Cases and Deployment Scope
Working in marketing, we use UserTesting to help us surface user pain points and feedback that are then fed back to our optimisation squads. The squads pick out these opportunities for testing and we a/b test hypotheses backed by user research which helps drive conversion rates. We also use UserTesting to conduct user research on prototypes to allow us to get early feedback and for designers to iterate on experiences before they've ever even launched on the website.
Pros
- Multi-method studies
- Visualising results
- Centralised repository of research
Cons
- AI functionality in UserTesting and EnjoyHQ
- Participant quality in UserTesting
- Better recruitment numbers for niche profiles
Return on Investment
- Increased conversion rate
- Research backed experimentation hypotheses
- Tracking recurring issues over time
Usability
Alternatives Considered
Userlytics and EnjoyHQ
Other Software Used
Userlytics, EnjoyHQ, Miro
