User testing a great research tool in constant evolution.
Use Cases and Deployment Scope
Pros
- Easiness of the Recruitment process.
- Easiness of building Questionnaire and Survey.
- Great number of features that helps gathering insights.
Cons
- I wish there were a better way to export the insights, rather than exporting the data in Excel.
- An example would be to have a list of pre-made reports to choose from.
Return on Investment
- We can build tests and gather the insights from those tests to validate our products at a breakneck pace.
- By quickly validating our assumptions, we can adjust or refine our designs to ensure the final results are more user-focused.
- Recently, by testing and comparing two different flows for a form, we were able to create the right solution that gave us better leads compared to the former form. This results in better leads, better data about the user, and better support at the end for this user.






