Connecting databases - still one of Marketing's biggest challenges
Rating: 10 out of 10
IncentivizedUse Cases and Deployment Scope
We are using VertifyData to organize the flow of data between Salesforce and Marketo. Specifically entities which are not synced natively. As our Salesforce structure is extremely customized, and we needed a specific representation of these Custom Objects in Marketo we were relying on a third party tool to help us achieve that.
Pros
- Ease of use - I don't want to say that data integration platforms couldn't still be easier to use, but given the complexity of the matter, I think VertifyData is doing a great job of being understandable, consistent and logical.
- Reliability of service - once you leave the setup phase behind you, the data movement machine runs in the background without any noise or interruption.
Cons
- I think the UI could get a refresher. It looks a little old-school and I sometimes get lost in the navigation.
- I saw some inconsistencies on the scheduler, most likely caused by time zone differences. One dialogue reflected the user's time zone, the next server's time zone.
Likelihood to Recommend
I would recommend it, as VertifyData exactly fit our use case. I can't speak for all use cases and all connectors - naturally - but the ones we are using and have explored so far, work perfectly well. Also, being a person myself that is not fluent in SQL or JSON or API language in general, I was still able to create all workflows our company needed myself. Which I consider a huge benefit.
MF
Michael Florin
Staff Marketing Automation Architect in Marketing at LogMeIn (Computer Software, 1001-5000 employees)
Vetted Review
2 years of experience