Non-profit Limited Optimizely User
June 21, 2019

Non-profit Limited Optimizely User

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

We use Optimizely to test our online ticketing and donation systems, to try to increase revenue and conversion.

Pros

  • Easy integration with our website and systems.
  • Makes it easy for any average user to set up and deploy tests.
  • Use of custom Javascript has expanded the reach of our tests.

Cons

  • Increased conversion.
  • Mitigating lost revenue by avoiding planned changes that were not effective.
  • Created a culture of data-driven decision making.
We've remained a small Optimizely user, so I don't have much insight on scalability.
I think Optimizely has an easy-to-use interface and makes it simple for non-developers to set up and run tests.
We prefer Optimizely for ease of use and more functionality, but it's currently become too expensive for our non-profit organization, and we are switching to Google Optimize going forward.
There are a lot of instances where we don't have enough traffic to reach statistical significance, so this either creates tests that never have outcomes or just makes changes without testing and monitoring results instead of testing.

Optimizely Web Experimentation Feature Ratings

8.0
a/b experiment testing
9
Split URL testing
9
Multivariate testing
9
Multi-page/funnel testing
8
Test significance
5
Visual / WYSIWYG editor
7
Advanced code editor
9
Preview mode
8
8.7
Standard visitor segmentation
8
Behavioral visitor segmentation
8
Traffic allocation control
10
Website personalization
Not Rated
8.3
Click analytics
7
Conversion tracking
8
Goal tracking
8
Test reporting
9
Results segmentation
9
CSV export
8
Experiments results dashboard
9
Platform Integration Features ()
Not Rated

Comments

More Reviews of Optimizely Web Experimentation

  1. Home
  2. A/B Testing Tools
  3. Optimizely Web Experimentation Reviews
  4. User Review of Optimizely Web Experimentation