Seems fine, but I don't have much experience with it verus other similar products!
July 24, 2019

Seems fine, but I don't have much experience with it verus other similar products!

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

Optimizely is being used to A/B test experiments on our website. It addresses the issue of guessing or making intuition-based decisions about which copy/layout/etc. leads to increases in various conversion metrics.

Pros

  • Optimizely did a good job of defining a developer interface for the business problem at hand.
  • Running multiple experiments is done well by Optimizely.
  • Audience targeting.

Cons

  • The full stack Python SDK made a synchronous request to Optimizely for every call just to activate users. This was too much for a critical piece of our functionality.
  • I found the environments concept a little clunky.
  • Does not fee like a unified product across web/full stack.
  • While I do not have specifics answers for this question, overall it feels better to have moved to a more data or results-driven approach.
We have not gone through a significant change in scale since adopting Optimizely. Thus far, I have not encountered any major scaling challenges with Optimizely and do not foresee any obvious issues either.
It seems like a fine UX in my opinion!
I have not used other products like Optimizely.
I have not had experience working with other A/B testing platforms or solutions, so I would be hesitant to give a strong recommendation one way or the other until I became more informed myself.

Optimizely Web Experimentation Feature Ratings

6.4
a/b experiment testing
7
Split URL testing
Not Rated
Multivariate testing
Not Rated
Multi-page/funnel testing
7
Cross-browser testing
Not Rated
Mobile app testing
6
Test significance
Not Rated
Visual / WYSIWYG editor
Not Rated
Advanced code editor
Not Rated
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
Not Rated
Test duration calculator
Not Rated
Experiment scheduler
Not Rated
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
6
Server-side tests
6
Mutually exclusive tests
Not Rated
6.0
Standard visitor segmentation
6
Behavioral visitor segmentation
Not Rated
Traffic allocation control
Not Rated
Website personalization
Not Rated
6.0
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
6
Goal tracking
6
Test reporting
6
Results segmentation
Not Rated
CSV export
Not Rated
Experiments results dashboard
6
Platform Integration Features ()
Not Rated

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