You won't find a better content activation platform!
November 11, 2019

You won't find a better content activation platform!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory has been used on our website to promote our resource library as well as within segmented email nurtures and ABM campaigns. With the integrated forms, we have been able to reduce dead-ends typically associated with content offers. Robust integration with Marketo allows us to un-gate our content and still alert our Sales team to fast-moving buyers.

Pros

  • No shortage of analytics... connect it to your CRM for some amazing possibilities.
  • Customer Success team is highly technical and easy to work with.
  • Content track management is a breeze. Once it's set up, you'll be creating custom tracks within minutes.

Cons

  • Honestly not much to say here. The product roadmap that they have shared seems to cover most of the areas we need, such as deeper analytics and UX improvements.
  • Increased website traffic.
  • Better at converting leads.
  • Better demo set rates.
If you need a highly customizable content bingeing platform that integrates well with Marketo and SFDC, then PathFactory clearly beats out the competition.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
9.8
Content hub
10
Forms / Gated content
10
Embedded CTAs
9
Content automation
10
Content Reporting & Analytics
10.0
Audience profiling and targeting
10
Closed-loop tracking and reporting
10
Content performance analytics
10

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