One of my Favorite Marketing Tools in my Tech Stack!

PathFactory is used
to provide seamless self-nurturing experiences across many different channels.
We struggled with one and done content experiences. PathFactory allows us to
provide multiple pieces of relevant content in a single experience to allow a user
to consume content at once rather than having to wait for additional emails or
endless website searching. PathFactory was also
implemented to provide more thoughtful lead scoring in relation to content
consumption. Rather than scoring a lead based on an email click or open, we are
able to incorporate content consumption time to provide more meaningful context
to a lead's behavior.