12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.
N/A
Agorapulse
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity. This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private…
$99
up to 10 profiles
Pricing
12mass
Agorapulse
Editions & Modules
No answers on this topic
Standard
$99
up to 10 profiles
Professional
$149
up to 10 profiles
Advanced
$199
per month up to 10 profiles
Custom
Custom Pricing
Offerings
Pricing Offerings
12mass
Agorapulse
Free Trial
Yes
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
All plans are free for 30 days.
Additional profiles cost $15/profile.
More Pricing Information
Community Pulse
12mass
Agorapulse
Considered Both Products
12mass
Verified User
Anonymous
Chose 12mass
I used a variety, Hootsuite, Sprout social, Tweetdeck. and many more.
Verified User
Anonymous
Chose 12mass
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding.
Verified User
Anonymous
Chose 12mass
Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
Agorapulse
Verified User
Anonymous
Chose Agorapulse
Better pricing, great support staff, ease or use, a full suite of content planning, analytics, inboxes.
Agorapulse is by far the greatest value for the highest capabilities across all aspects of social media management, and they have excellent customer service and communication in case you ever need support. While some of these other products that I have used or evaluated may be …
I think Agorapulse is by far the most comprehensive platform and user-friendly. In my experience, the support on hand is responsive and easy to speak with through the online chat. Hootsuite, Adobe Express, and Buffer seemed limited in what they offer in comparison, particularly …
I used this in an old job years ago so I was familiar with a social media planning program, but I don't feel I remember enough to truly compare. However, the little I do remember, I do like Agorapulse better!
Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform.
SEM Rush was okay for scheduling content. It didn't have any helpful features though. I switched because every time I uploaded an image or graphic to SEM Rush, it would have a white line at the very bottom and right side of the upload. The image was flush to the artboard before …
Eclincher is well designed and easy for the user to navigate. It has exactly what a social media manager needs and I think eclincher seriously needs to improve their UI
We selected Agora due to better pricing for the core features we use so we don't feel that we are overpaying for tools we are not using much. Also, in comparison to Hootsuite, Agorapulse has better a community management tool, allowing labeling and easy automation which is key …
Agorapulse is more affordable while offering comparable functionality. It's difficult to find competitors that provide everything Agorapulse has to offer.
They have pros and cons. It's generally better than Hootsuite but more expensive. We use Later too for social planning. Perhaps it'd be useful to better understand everything we can do in Agora.
We have used many different tools in the past but Agorapulse really is the best in terms of unifying all of our platforms in one place. It saves us time on a daily basis and means we can limit how many programmes we use. Why use five when one will do!
Agorapulse has YouTube, while many other platforms do not. It's user-friendly for agencies managing multiple clients. Statusbrew doesn't have a cap on the size of videos/pictures you can upload, which is nice, but it's also four times more expensive. Hootsuite has too many …
The reporting in Agorapulse and the ability to approve was one of the reasons for choosing Agorapulse. The cost basis was lower when we added all the features versus the free version of Hootsuite.
Another aspect was the UX/UI which was much more pleasant[.]
Agorapulse falls in the upper to middle levels of the other platforms listed. Overall, Agorapulse is not too expensive but also doesn't have certain integrations that a Hootsuite or a Falcon would have. Sendible is great but too simplistic for our needs of the many different …
Agorapulse allows creating one post on several platforms at the same time and also adjusting the description on each platform separately. The last time I used Buffer it was awhile ago and the description of the post needed to be generic to be able to work for all platforms at …
It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.
I think Agora is great for small teams looking to schedule posts and respond to users. I haven't used it at scale, so I can't recommend it for larger companies, but I love it for what we do. If you're savvy with Google Sheets, then the Agora exports are really handy. If you don't need specific data or the ability to compare metrics, and just want a surface-level look at your social performance, the analytics tools are nice.
Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
It allows an SME like ours to take on bigger companies with bigger budgets.
Calendar sharing - great for internal and external approval
Community management - it means we can keep on top of engagement for all of our clients in one place
Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing
The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
It can be a bit slow at times and you'll need to refresh the system and type the search again.
Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
Ability to tag personal accounts in LinkedIn and FaceBook
When copying from one platform to another, one has to go and redo the tags or they will not come up properly. If the the @ is the same in the two platforms, it should take that into consideration and not ask to re-enter.
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
The user interface is fantastic. Clear and easy to use. The layout and navigation is very well thought out enabling us to work quicker, and smarter. Moving around Agorapulse becomes second nature very quickly, which makes day to day workflows so much easier. The features included are comprehensive, especially the reporting. And having everything in one place for messaging and monitoring is a real help
Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Absolutely amazing customer service. Some of it seems very automated and feels like you are not talking to a person. It would be better if it was just a normal email platform that it was coming from. But overall super great customer service and the company is always willing to walk new members through the use of Agorapulse which is awesome.
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
I think Agorapulse is by far the most comprehensive platform and user-friendly. In my experience, the support on hand is responsive and easy to speak with through the online chat. Hootsuite, Adobe Express, and Buffer seemed limited in what they offer in comparison, particularly Adobe Express and Buffer. Both these platforms were clunkier for us to use and didn't offer as much in terms of listening and reporting. We used Hootsuite a few years ago and moved away from it before we developed our strategy, planning and reporting for social, so it might have the same capabilities as Agorapulse but the support and usability do not match.
Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
It definitely saves time, I don't think you can ever engage with that many people manually.
More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
Agorapulse has been able to be the leading platform for us to maintain and grow our client base
Clients tend to be frustrated with Agorapulse and often have trouble viewing the content leading us to consider other alternatives which would affect our ROI.
Agorapulse does however, push us to utilize all its features, increase strategy, and in doing so, offer additional competitive packages.