12mass vs. monday marketer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
12mass
Score 4.0 out of 10
N/A
12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.N/A
monday marketer
Score 8.5 out of 10
N/A
monday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style.
$0
per month per seat
Pricing
12massmonday marketer
Editions & Modules
No answers on this topic
Individual
$0
per month per seat
Basic
$10
per month per seat
Standard
$13
per month per seat
Pro
$22
per month per seat
Enterprise
Contact Sales
Offerings
Pricing Offerings
12massmonday marketer
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
12massmonday marketer
Considered Both Products
12mass
Chose 12mass
I used a variety, Hootsuite, Sprout social, Tweetdeck. and many more.
Chose 12mass
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions.
Even today, if there is an issue, the team is quick and reliable in responding.
Chose 12mass
Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
monday marketer
Chose monday marketer
I chose monday marketer because it is easy to use.
Chose monday marketer
Both Asana and Slack worked well for their perspective purposes; pricing became an issue with larger groups.
Chose monday marketer
It's the first one we used and are still using it for Marketing. For me personally, I use monday marketer for social media content. I manage a team of content creators and they all have the ability to upload into the social media planner. We like the main table view as it is …
Chose monday marketer
Monday marketer allows a much greater level of detail and functionality than Trello. You are able to automate tasks, create dashboards, have different workspaces, sync with Google calendar, and much more. You can do far more using monday marketer than I have ever experienced …
Chose monday marketer
Frame.io is very very limited compared with Monday
Chose monday marketer
The UX is way better in monday.com, and the mobile version is very user-friendly as well. It is also great to quickly produce a Gantt chart and customize columns, for a 360 marketing plan overview. Objectives, KPIs, budget, etc. I am also happy with the content marketing …
Chose monday marketer
We've used Microsoft Excel for the management of our marketing initiatives in the past. Microsoft provides basic collaboration features and allows us to visualize data as we needed, but it was not a true task management system that was important for all parts of our marketing …
Chose monday marketer
monday marketer User-friendly UI helps us in creating boards very efficiently, automation across the boards and integrations works very smoothly, easy to implement and set up, users can easily understand this tool with little or no support, and the learning curve for this …
Chose monday marketer
Salesforce is a very heavy and slow platform that really doesn't work at all well for startups.

I binned Salesforce since it was from my predecessor and was a very poor fit and is really only good for enterprises.
Chose monday marketer
Asana was easy to use but Monday works great because of the app and also the desktop download. It is very user-friendly and intuitive
Chose monday marketer
Slack doesn't organize tasks as much as it is for chat channels. Monday is the superior tracker and organizer.
Chose monday marketer
I have not used any additional platforms
Chose monday marketer
monday marketer blows the rest out of the water. The automations and customizations allow us to set up dashboards and workflows that work exactly how we need them to. By taking advantage of the free access to the community and responsive customer support, I can always …
Chose monday marketer
Perhaps a fundamentally different tool, but while Microsoft Teams is intended as a business communication platform, I find Monday marketer a much better way to manage daily work and any tasks in a much more personalized way.
Chose monday marketer
I have currently had experience with Trello and Microsoft Teams in trying to use these systems to manage workloads. I find both lack the strong customization and easy-to-use layout of Monday marketer.
Chose monday marketer
monday marketer is much more advanced and intuitive and it encompasses all the features and adds a lot more details to the workflow planning.
Chose monday marketer
I've used Asana and prefer monday marketer. I've compared with friends who use Asana and the functionality seems to be fairly similar, but the interface of monday marketer just makes more sense to me—sort of like Microsoft vs Mac.
Chose monday marketer
For some serious processing and automation power, packed with professional dashboard reporting which showcases your work, Monday's the solution you've been dreaming about. Monday is easy to set up and use with prebuilt templates and ideas to get you started. Flexibility allows …
Chose monday marketer
For collaboration with the team, other departments as well as suppliers Monday Marketer is a more useful, efficient, and easy-to-use tool. However, since we all use the Microsoft suite, for document management and reminder management in our current tools it is easier to use …
Chose monday marketer
I like Microsoft Planner for simple collaboration in the Teams setting but I find Monday has more functionality and looks better (with color-coding, various categorizations, tagging, and status levels), you can automate actions and have all your activities in one place, rather …
Chose monday marketer
We've never tested out similar platforms.
Features
12massmonday marketer
Lead Management
Comparison of Lead Management features of Product A and Product B
12mass
-
Ratings
monday marketer
7.6
Ratings
12% above category average
Automated sales alerts and tasks00 Ratings7.60 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
12mass
-
Ratings
monday marketer
9.5
Ratings
15% above category average
Calendaring00 Ratings9.60 Ratings
Event/webinar marketing00 Ratings9.30 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
12mass
-
Ratings
monday marketer
7.0
Ratings
3% above category average
Dashboards00 Ratings7.30 Ratings
Standard reports00 Ratings6.80 Ratings
Custom reports00 Ratings6.90 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
12mass
-
Ratings
monday marketer
8.8
Ratings
31% above category average
Role-based workflow & approvals00 Ratings9.70 Ratings
Customizability00 Ratings7.90 Ratings
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12massmonday marketer
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All AlternativesView all alternativesView all alternatives
User Ratings
12massmonday marketer
Likelihood to Recommend
8.5
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
8.2
(0 ratings)
-
(0 ratings)
Usability
8.2
(0 ratings)
9.7
(0 ratings)
Support Rating
8.2
(0 ratings)
8.4
(0 ratings)
Implementation Rating
8.2
(0 ratings)
-
(0 ratings)
User Testimonials
12massmonday marketer
Likelihood to Recommend
It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.
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I think monday marketer is well suited to every organization, as it helps to track the current status of work/assignments, and helps lower down the chain of email communications for work status notifications, less use of Excel and other tools as we get all WBS like features at one place. monday marketer isn't suitable for you if you want to transfer your Excel project data which uses macros or complex formulas for any data items/columns.
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Pros
  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • Tool with a very dynamic interface
  • The way monday.com notifies you when we have a message is very useful, everything is saved so we can look at it at any time.
  • The monday.com autosave offers greater peace of mind when working with cards.
  • Monday.com is a very well developed tool, with a modern design.
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Cons
  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
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  • Importing Excel docs can sometimes be a struggle
  • Notifications are not consolidated. So if a teammate makes a new board and assigns me to a bunch of items, I get an individual notification of every single one
  • I like sub-items, but they aren’t always necessary so making them unremovable isn’t great
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Likelihood to Renew
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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No answers on this topic
Usability
It's easy to use, after a while you'll get used to it and find it easy to navigate
Read full review
It is an easy platform to learn for new members joining the team. The useability of monday.com makes it easier to onboard stakeholders and team members, to make project management easier for everyone. Automation also makes common tasks easier by eliminating the need to focus on doing repetitive things over and over and over again.
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Support Rating
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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I gave a 10, however, I have never needed to reach out to their support. I prefer self-led training, so if I ever ran into an issue, I was able to find a solution immediately in their knowledge base. It's insane how they have created a product-led software that really doesn't require direct support or implementation help. It's just easy. That being said, I can appreciate that there is direct support on hand if needed
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Implementation Rating
see the tutorials on you tube. that helps
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No answers on this topic
Alternatives Considered
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
Read full review
We've used Microsoft Excel for the management of our marketing initiatives in the past. Microsoft provides basic collaboration features and allows us to visualize data as we needed, but it was not a true task management system that was important for all parts of our marketing processes. monday marketer allowed us capabilities such as assigning items, setting up automated notifications based on status changes to notify business stakeholders, keeping track of correspondence for each component, and more. It was an easy selection for us.
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Return on Investment
  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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  • It has saved our team a lot of time. It allows our Creatives to quickly see what projects should be on their priority list, as well as where the other elements of each project are at.
  • The update feature allows our team to have focused communication regarding different tasks. It's easy to tag in team members and ask questions, provide links to finished assets, etc.
  • Before I joined the team, they were debating whether this software was the right choice and thinking about switching. When I joined the team, I really owned monday.com and got to learn the software. I figured out ways to make my team's boards more efficient and useful, which has in turn greatly increased the employee adoption of this software. There are now best practices and processes in place regarding this platform which has made it easier for everyone - we all want to keep monday.com now!
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ScreenShots

monday marketer Screenshots

Screenshot of Marketing plan board main view