24-7 Press Release vs. Cision PRWeb

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.

Incentivized

We have run several national PR campaigns over the past couple of years and Cision PRWeb makes it easy to distribute the releases and publications pick them up with is a testament to Cision's industry trust credibility. With just a few clicks, the release is set up and ready to deliver at a time of our choice.

Incentivized

• Increases search engine optimization.
• Builds awareness.
• Bumps up social media engagement.

Incentivized

• It provides a newswire option at a very reasonable price.
• The pricing is in a sweet spot for many startups who would want to use it.
• It hits up all of the key media outlets that you would expect a wire service to be connected to.

Incentivized

• Distributing to even more sites
• Their higher tier packages have at over a 1 day turnaround and make it inconvenient for very fresh news

Incentivized

• I wish you didn't have to pay for every extra thing. Sometimes it comes off like the people with the most money will be the ones that get their news seen.
• It would be nice to geo-target globally. Right now, PRWeb only lets you select certain major MSAs in the US.

Incentivized

We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.

Incentivized

It is a very simple program to use. They walk you step by step on what is necessary to complete a PR.

Incentivized

I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.

Incentivized

Implementation of PRWeb required very little of Strouse. It was a quick process and we were almost immediately ready to use the platform.

Incentivized

24_7 Press Release is far cheaper than Newswire. However Newswire has stellar customer service. Press 24_7 has decent customer service. I also appreciate that they do not discriminate organizations seeking to send out news as I did not receive permission from Newswire to promote without any explanation. I appreciate the feedback 24_7 Press Release gives to PRs when they are not approved and that your credit is not used up when they reject a PR.

Incentivized

To be honest, there weren't that many options for media tracking and media databases. Cision was one of the biggest platforms and we got into a groove working with them

Incentivized

• Some PRs have appeared on some first searches of Google. This is good
• Distribution can sometimes be stagnant (i.e - the same sites only) thus results don't look like they're growing.

Incentivized

• I mentioned that a client of mine for which we used PRWeb is now in talks with a potential reselling partner - so that could have a major impact on their business.
• It's always good to have the news out there to as wide an audience as possible. While pitching the news directly to reporters should be part of the PR plan for any announcement, issuing it via a service like PRWeb is usually a good idea.
• PRWeb can help more reporters see your news. There are times when a reporter might see the press release via PRWeb and contact the company. Of course, news articles help add credibility and drive more traffic and more business.

Incentivized