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24-7 Press Release

Score6.6 out of 10

11 Reviews and Ratings

What is 24-7 Press Release?

24-7 Press Release is a press release distribution platform from the Canadian company of the same name.

Categories & Use Cases

Decent PR Distributor

Use Cases and Deployment Scope

We use it to distribute our Press Releases across various platforms. It is helpful to get quick Publicity and provides detailed analytics. I also think that it has good reception as its results are higher than other PR Distributors I have used before. Not so much in the bulk of PRs, but in how much those PRs are read. It has a quick 1-day turnaround usually. We need to continually post PRs as our organization is active in many cities and so 24_7 Press Release is effective in this regard.

Pros

  • Distribution of PRs
  • Analytics of Results
  • Presentation of their PR Distribution Reports

Cons

  • Distributing to even more sites
  • Their higher tier packages have at over a 1 day turnaround and make it inconvenient for very fresh news

Most Important Features

  • Reports
  • Number of outlets distributed to
  • Allow saving of drafts
  • Tracks performance of all PRs

Return on Investment

  • Some PRs have appeared on some first searches of Google. This is good
  • Distribution can sometimes be stagnant (i.e - the same sites only) thus results don't look like they're growing.

Alternatives Considered

Newswire

Other Software Used

Cision PRWeb

Outstanding, secret weapon for increasing a brand's digital presence.

Pros

  • Increases search engine optimization.
  • Builds awareness.
  • Bumps up social media engagement.

Cons

  • More detailed reporting.

Return on Investment

  • Positive awareness building on a global scale.
  • Increased attendance to a benefit for a university.
  • Built awareness for a non-profit event for teens at risk.