360 Campaigner is a B2B marketing
automation platform that includes email marketing, lead nurturing, and CRM
capabilities. Data Below Provided by 360 Campaigner
Marketing Automation Features Email & Online
Marketing Features
WYSIWYG
Email Editor Scheduled
Emails Deliverability
Scoring Delivery Tracking Drip
Email Marketing Forms,
Dynamic Content Dynamic
Content Testing (pre…
$90
upto 10000 emails
ActiveCampaign
Score 8.0 out of 10
N/A
ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$15
per month
Pricing
360 Campaigner
ActiveCampaign
Editions & Modules
Starter
$90
upto 10000 emails
Genius
$249
up to 10000 emails, 30000 Nurture emails
Explorer
$1,499
up to 10000 emails & Contacts
Champion
$1,699
up to 10000 emails & Contacts, 30000 Nurture emails
Starter
$15
per month
Pro
$49
per month
Plus
$79
per month
Enterprise
$159
per month
Offerings
Pricing Offerings
360 Campaigner
ActiveCampaign
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
For additional tiers of emails, contacts and nurturing credits under each plan.
—
More Pricing Information
Community Pulse
360 Campaigner
ActiveCampaign
Features
360 Campaigner
ActiveCampaign
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
360 Campaigner
9.6
Ratings
23% above category average
ActiveCampaign
7.4
Ratings
3% below category average
WYSIWYG email editor
10.00 Ratings
5.50 Ratings
Dynamic content
9.00 Ratings
4.40 Ratings
Ability to test dynamic content
10.00 Ratings
4.40 Ratings
Landing pages
10.00 Ratings
4.80 Ratings
A/B testing
9.00 Ratings
9.90 Ratings
Mobile optimization
10.00 Ratings
7.90 Ratings
Email deliverability reporting
9.00 Ratings
9.60 Ratings
List management
9.00 Ratings
9.90 Ratings
Triggered drip sequences
10.00 Ratings
10.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
360 Campaigner
9.8
Ratings
23% above category average
ActiveCampaign
8.0
Ratings
2% above category average
Lead nurturing automation
10.00 Ratings
9.90 Ratings
Lead scoring and grading
10.00 Ratings
7.70 Ratings
Data quality management
10.00 Ratings
7.90 Ratings
Automated sales alerts and tasks
9.00 Ratings
7.10 Ratings
Lead segmentation and distribution
00 Ratings
7.30 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
360 Campaigner
9.5
Ratings
25% above category average
ActiveCampaign
9.9
Ratings
29% above category average
Calendaring
9.00 Ratings
9.80 Ratings
Event/webinar marketing
10.00 Ratings
9.90 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
360 Campaigner
10.0
Ratings
28% above category average
ActiveCampaign
6.9
Ratings
9% below category average
Social sharing and campaigns
10.00 Ratings
7.20 Ratings
Social profile integration
10.00 Ratings
6.50 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
360 Campaigner
9.3
Ratings
24% above category average
ActiveCampaign
6.6
Ratings
10% below category average
Dashboards
9.00 Ratings
6.70 Ratings
Standard reports
10.00 Ratings
6.70 Ratings
Custom reports
9.00 Ratings
6.60 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
I transitioned from Mailchimp to ActiveCampaign because it was so much more user friendly and allowed me to do a lot more in regards to lead magnets than Mailchimp can. For example, ActiveCampaign allows users to sign up for a lead magnet as many times as they like to keep receiving it (in case they've lost or deleted the email with access to the lead magnet). Mailchimp was unable to do this. And the categorization of users and the trigger email sequencing was a lot easier in ActiveCampaign.
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!