TrustRadius: an HG Insights company

360 Campaigner

Score7.6 out of 10

11 Reviews and Ratings

What is 360 Campaigner?

360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities.

Data Below Provided by 360 Campaigner

Marketing Automation Features

Email & Online Marketing Features

  • WYSIWYG Email Editor
  • Scheduled Emails
  • Deliverability Scoring
  • Delivery Tracking
  • Drip Email Marketing
  • Forms, Dynamic Content
  • Dynamic Content Testing (pre-send)
  • Mobile Optimized
  • Delivery Pacing

360 Campaigner aims to solve the challenge of collecting prospects list. 360 Campaigner is integrated with 3rd party contacts database vendors. Users can dig in to the database of millions of contacts, add them to a list, and launch campaigns and offers from within the tool.

Lead Management Features

  • Marketing Lead Database
  • Lead Segmentation
  • Lead Nurturing/Multi-touch Campaigns
  • Lead Lifecycle Workflows
  • Data Import & Export

Additional Information

360 Campaigner provides multi-metric reporting and analytics related to campaign performance. This helps optimize campaigns and improve marketing efforts and ROI. 360 Campaigner gives users view into key stats such as:

  • Delivered, opens, clicks, unsubscribes, bounces
  • Top domains and links performance in a campaign
  • Geo location reporting to find if an offer is popular, and in which location
  • Devices and browsers targets use

Additionally, 360 Campaigner offers:

  • Free templates
  • Up to 2GB cloud space to store media files
  • No initial set up cost
  • Free training and support
  • Dedicated IP address and Account Manager

Media

The Dashboard
Integrated Contact Database
Uploading A List
Campaign Creation - Step I - V
Built-In CRM
Lead Nurturing

1 / 6

Top Performing Features

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 8

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 6.8

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

    Category average: 7.5

Areas for Improvement

  • Role-based workflow & approvals

    Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

    Category average: 7.8

  • Integration with Salesforce.com

    The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 8.9

  • Integration with Microsoft Dynamics CRM

    The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 7.6

Suitable and Trustworthy Marketing Software

Pros

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.

Cons

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.

Return on Investment

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.

Alternatives Considered

Constant Contact and Mailchimp

Other Software Used

mSalesApp, Azure SQL Database, Alto Data Analytics