360 Campaigner vs. SAP Emarsys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
360 Campaigner
Score 7.6 out of 10
Small Businesses (1-50 employees)
360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…
$90
upto 10000 emails
SAP Emarsys
Score 4.8 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Pricing
360 CampaignerSAP Emarsys
Editions & Modules
Starter
$90
upto 10000 emails
Genius
$249
up to 10000 emails, 30000 Nurture emails
Explorer
$1,499
up to 10000 emails & Contacts
Champion
$1,699
up to 10000 emails & Contacts, 30000 Nurture emails
No answers on this topic
Offerings
Pricing Offerings
360 CampaignerSAP Emarsys
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsFor additional tiers of emails, contacts and nurturing credits under each plan.
More Pricing Information
Community Pulse
360 CampaignerSAP Emarsys
Considered Both Products
360 Campaigner
Chose 360 Campaigner
360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 …
SAP Emarsys
Chose SAP Emarsys
Emarsys offered a way more flexible and modern user interface. Furthermore, the management of email campaigns seemed smoother, and simpler - which is essential concerning our rather small team size. Integration of automation programs using our product catalog was also crucial, …
Chose SAP Emarsys
Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or …
Chose SAP Emarsys
These two products, Mailchimp and Constant Contact, were our very first experiences. However, we were highly unhappy with how they worked. With Emarsys, we can send messages to the audience at a mass level. Email advertising is one of our most favoruite features in Emarsys and …
Chose SAP Emarsys
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from …
Chose SAP Emarsys
Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs.

HubSpot is not only marketed as an ESP. They are a more …
Chose SAP Emarsys
Emarsys under performs on every possible level. In my first 6 weeks using the system I had 4 ongoing support tickets with system malfunctions. Learning this platform for take a lot of time that is not required by other platforms.

They need to seriously improve the email …
Chose SAP Emarsys
Emarsys is more intuitive and easier to use than Adestra. Its customer personalisations and segmentation capabilities are stronger.
Chose SAP Emarsys
We have two branches, one in New York and one in Turkey. At first we were searching for a company which can provide service in both countries but there was no company had branches in both locations. Emarsys pointed their USA references working with European accounts and they …
Chose SAP Emarsys
Emarsys competes very well with its competitors
Features
360 CampaignerSAP Emarsys
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
360 Campaigner
9.6
Ratings
23% above category average
SAP Emarsys
6.5
Ratings
16% below category average
WYSIWYG email editor10.00 Ratings7.30 Ratings
Dynamic content9.00 Ratings8.00 Ratings
Ability to test dynamic content10.00 Ratings4.00 Ratings
Landing pages10.00 Ratings8.00 Ratings
A/B testing9.00 Ratings7.00 Ratings
Mobile optimization10.00 Ratings6.00 Ratings
Email deliverability reporting9.00 Ratings6.30 Ratings
List management9.00 Ratings4.30 Ratings
Triggered drip sequences10.00 Ratings7.70 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
360 Campaigner
9.8
Ratings
23% above category average
SAP Emarsys
6.5
Ratings
18% below category average
Lead nurturing automation10.00 Ratings6.00 Ratings
Lead scoring and grading10.00 Ratings7.00 Ratings
Data quality management10.00 Ratings00 Ratings
Automated sales alerts and tasks9.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
360 Campaigner
9.5
Ratings
25% above category average
SAP Emarsys
-
Ratings
Calendaring9.00 Ratings00 Ratings
Event/webinar marketing10.00 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
360 Campaigner
10.0
Ratings
28% above category average
SAP Emarsys
-
Ratings
Social sharing and campaigns10.00 Ratings00 Ratings
Social profile integration10.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
360 Campaigner
9.3
Ratings
24% above category average
SAP Emarsys
6.9
Ratings
6% below category average
Dashboards9.00 Ratings7.70 Ratings
Standard reports10.00 Ratings7.00 Ratings
Custom reports9.00 Ratings6.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
360 Campaigner
9.3
Ratings
22% above category average
SAP Emarsys
7.0
Ratings
6% below category average
API9.00 Ratings7.00 Ratings
Role-based workflow & approvals9.00 Ratings6.00 Ratings
Customizability10.00 Ratings6.00 Ratings
Integration with Salesforce.com9.00 Ratings7.00 Ratings
Integration with Microsoft Dynamics CRM9.00 Ratings9.00 Ratings
Integration with SugarCRM10.00 Ratings00 Ratings
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360 CampaignerSAP Emarsys
Small Businesses
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Score 9.9 out of 10
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Score 9.9 out of 10
Medium-sized Companies
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Score 9.0 out of 10
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Enterprises
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User Ratings
360 CampaignerSAP Emarsys
Likelihood to Recommend
10.0
(0 ratings)
7.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(0 ratings)
Ease of integration
-
(0 ratings)
5.0
(0 ratings)
User Testimonials
360 CampaignerSAP Emarsys
Likelihood to Recommend
360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
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Emarsys is highly recommended to every new or old organization for planned and well-managed marketing. If you want to reach the maximum market chains or to keep your data under highly confidential supervision or if you want many clients for your product or services, then Emarsys is the best option of all.
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Pros
  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
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  • The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
  • The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.
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Cons
  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
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  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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Likelihood to Renew
No answers on this topic
We have no intention of changing Emarsys
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Alternatives Considered
360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
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Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.
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Return on Investment
  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
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  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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ScreenShots

360 Campaigner Screenshots

Screenshot of The DashboardScreenshot of Integrated Contact DatabaseScreenshot of Uploading A ListScreenshot of Campaign Creation - Step I - VScreenshot of Built-In CRMScreenshot of Lead Nurturing