360 Campaigner vs. Listrak

360 Campaigner

Listrak

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
360 Campaigner	Score 7.6 out of 10	Small Businesses (1-50 employees)	360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…	$90 upto 10000 emails
Listrak	Score 9.3 out of 10	N/A	Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…	N/A

Pricing

360 Campaigner

Listrak

Editions & Modules

Starter: $90
upto 10000 emails
Genius: $249
up to 10000 emails, 30000 Nurture emails
Explorer: $1,499
up to 10000 emails & Contacts
Champion: $1,699
up to 10000 emails & Contacts, 30000 Nurture emails

No answers on this topic

Offerings

Pricing Offerings
360 Campaigner	Listrak
Free Trial
Yes	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

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More Pricing Information

Community Pulse
	360 Campaigner	Listrak
Considered Both Products	360 Campaigner JB Jessica Bwire Communications Director Chose 360 Campaigner 360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 … Incentivized Helpful?	Listrak SH shari hoenig VP, ecommerce + marketing Chose Listrak The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. … Incentivized Helpful? LG Lauren Gomez Director of Marketing Chose Listrak Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use. Incentivized Helpful? Verified User Anonymous Chose Listrak The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, … Incentivized Helpful? Sheryl Biesman Director of eCommerce Marketing Chose Listrak Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there. Incentivized Helpful? Steffany Winkelmann Email Marketing Analyst Chose Listrak The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us. Incentivized Helpful? Jason Bean Web Content Manager Chose Listrak I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce … Incentivized Helpful? Verified User Anonymous Chose Listrak This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account. Incentivized Helpful? Taylor Patton Email Marketing Manager Chose Listrak Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform. 1. Superior control over your Database & Lists 2. Excellent deliverability rate for businesses that possess a large database. Incentivized Helpful? Mark Vogel Owner Chose Listrak Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions. Incentivized Helpful?

Features

360 Campaigner

Listrak

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	360 Campaigner 9.6 Ratings 23% above category average	Listrak - Ratings
WYSIWYG email editor	10.00 Ratings	00 Ratings
Dynamic content	9.00 Ratings	00 Ratings
Ability to test dynamic content	10.00 Ratings	00 Ratings
Landing pages	10.00 Ratings	00 Ratings
A/B testing	9.00 Ratings	00 Ratings
Mobile optimization	10.00 Ratings	00 Ratings
Email deliverability reporting	9.00 Ratings	00 Ratings
List management	9.00 Ratings	00 Ratings
Triggered drip sequences	10.00 Ratings	00 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	360 Campaigner 9.8 Ratings 23% above category average	Listrak - Ratings
Lead nurturing automation	10.00 Ratings	00 Ratings
Lead scoring and grading	10.00 Ratings	00 Ratings
Data quality management	10.00 Ratings	00 Ratings
Automated sales alerts and tasks	9.00 Ratings	00 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	360 Campaigner 9.5 Ratings 25% above category average	Listrak - Ratings
Calendaring	9.00 Ratings	00 Ratings
Event/webinar marketing	10.00 Ratings	00 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	360 Campaigner 10.0 Ratings 28% above category average	Listrak - Ratings
Social sharing and campaigns	10.00 Ratings	00 Ratings
Social profile integration	10.00 Ratings	00 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	360 Campaigner 9.3 Ratings 24% above category average	Listrak - Ratings
Dashboards	9.00 Ratings	00 Ratings
Standard reports	10.00 Ratings	00 Ratings
Custom reports	9.00 Ratings	00 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	360 Campaigner 9.3 Ratings 22% above category average	Listrak - Ratings
API	9.00 Ratings	00 Ratings
Role-based workflow & approvals	9.00 Ratings	00 Ratings
Customizability	10.00 Ratings	00 Ratings
Integration with Salesforce.com	9.00 Ratings	00 Ratings
Integration with Microsoft Dynamics CRM	9.00 Ratings	00 Ratings
Integration with SugarCRM	10.00 Ratings	00 Ratings

Best Alternatives
	360 Campaigner	Listrak
Small Businesses	Vbout Score 9.9 out of 10	Mautic Score 9.0 out of 10
Medium-sized Companies	PFL Direct Mail Platform Score 9.0 out of 10	The Trade Desk Score 9.0 out of 10
Enterprises	PFL Direct Mail Platform Score 9.0 out of 10	Iterable Score 8.7 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	360 Campaigner	Listrak
Likelihood to Recommend	10.0 (0 ratings)	7.1 (0 ratings)

User Testimonials
	360 Campaigner	Listrak
Likelihood to Recommend	360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role. Incentivized JB Jessica Bwire Communications Director Read full review	We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way. Incentivized Verified User Anonymous Read full review
Pros	360 Campaigner has lead management, which helps in segmentation and lead nurturing. 360 Campaigner supports email marketing and delivery tracking. Mobile optimization is another marketing solution. Incentivized JB Jessica Bwire Communications Director Read full review	The conductor email builder is easy to use. They have improved their customer service team. Open to suggestions and will work collaboratively. Help build insights from campaigns and recommend improvements. Incentivized SH shari hoenig VP, ecommerce + marketing Read full review
Cons	No mobile application for 360 Campaigner. Furthermore, 360 Campaigner requires online classes, to make the software more efficient. Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use. Incentivized JB Jessica Bwire Communications Director Read full review	Difficult and steep learning curve Email builder is complicated and not intuitive CONTRACTS ARE UNCLEAR Company will not honor cancellation requests made in a timely manner Verified User Anonymous Read full review
Alternatives Considered	360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources. Incentivized JB Jessica Bwire Communications Director Read full review	The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us. Incentivized Steffany Winkelmann Email Marketing Analyst Read full review
Return on Investment	Email marketing brings more clients on board, making us have huge sales. Lead management increases the customer loyalty and the brand reputation. The sales volume exceeds the cost of installing 360 Campaigner. Incentivized JB Jessica Bwire Communications Director Read full review	Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database. Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions. Incentivized Taylor Patton Email Marketing Manager Read full review
ScreenShots	360 Campaigner Screenshots