6sense vs. INFUSE

6sense is great when used for sales insight, especially in scenarios where sales teams need to prioritize accounts based on buying intent. When we want to identify which accounts are actively researching a product category or specific keywords, 6sense provides visibility into anonymous website visits and intent signals. 6sense can do better in terms data enrichment—such as updating or verifying contact details before import to CRM. While 6sense offers some enrichment features, tools like ZoomInfo is generally more robust to maintaining accurate contact-level data.

Incentivized

From our first exchange they have been very responsive. They listen carefully to our needs and importantly they deliver against our requirements. They are agile, flexible and come to the table with new ideas. We at Siemens see them as a strategic partner at this stage and I hope we continue to work productively in to the future.

Incentivized

• 6sense has really detailed intent data. It's very dynamic and they're always releasing new features and new products that provide even more levels of detail. They also create a custom model for you that's based on your close won sales. You can look at intent data that's super personalized to you in your business case. The integrations allow you to use the data that 6sense provides throughout your marketing stack. You can put it into your map, you can put it into your CRM, you can put it into outside advertising platforms, which allows you to really have really strong omni-channel campaigns.

Incentivized

• Tracking/monitoring leads is super easy and in-depth through their Demand Accelerator portal.
• Customer experience and support is top tier. The team is always trying to understand how they can best support us and our goals.
• Providing high-quality leads that are aligned with our target personas.

Incentivized

• Having better in tool usage reporting.
• Not having to publish segments to SF to see in the dashboards.
• Better in tool profiles (ability to add region & team under profiles) and then being able to filter reports to a person or sales manager would make things more agile.
• Ability to have smaller display campaign audiences (1-1 abm style could use improvement).

Incentivized

• I think providing a quarterly highlights document would be particularly helpful without asking. We ask every quarter and it creates a bit of a bottleneck for us.
• Communication via email can get exhausting. Can we explore having a joint Slack channel for collaboration?

Incentivized

6Sense is a powerful tool, and I’m hopeful that, despite some limitations tied to our sales process, we can make it work effectively for our organization. The customer support is great, and they have listened to my feedback and provided recommendations to improve. The insight we can see is still unmatched and it is easy to digest

Incentivized

Overall great product and client service

Incentivized

The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.

Incentivized

INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review.

Incentivized

I've never noticed it being down but I rarely log into the web interface

Incentivized

Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though

Incentivized

We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.

Incentivized

INFUSE has always been very responsive. I appreciate the check ins once campaigns are live, to discuss results and see where we could make adjustments. I haven't used their Demand Gen experts yet but I love that that's available to optimize your programs.

Incentivized

It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.

Incentivized

dont implement it

Incentivized

We've used a couple other ABM softwares. We've done ZoomInfo, we've worked and partnered with RollWorks as well and there are some other quasi ABM tools and features and some other marketing automation platforms that align but not necessarily have the full breadth of experience and capabilities that 6sense sets.

Incentivized

We are working with many content syndication and BANT lead gen companies. INFUSE is one of the top vendors we have seen some great success with. The targeting is all on point and accurate, the content and assets they help us create are all in line with our brand guidelines, and the lead quality is one of the best out of all of our vendors.

Incentivized

Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow

Incentivized

• Opportunity conversion, definitely increased opportunity, conversion rates and very high deal size. The size of the deal that is touched by marketing and engaged in 6sense paid media campaigns is proportionately increased versus if they were just an inbound or if they were just work by sales.

Incentivized

• INFUSEmedia significantly increased our overall lead volume (ie able to produce 5000 leads/month when other channels were struggling to generate more then a few hundred) at far more efficient CPLs (Cost-Per-Lead)
• Our clients have given positive feedback on lead quality and wrap reports that INFUSEmedia has provided to our team had provided further insight into the companies, job levels, etc. that our leads are tied to, further validating their quality and alignment with our desired targeting

Incentivized