6sense vs. Terminus ABM Platform

6sense is great when used for sales insight, especially in scenarios where sales teams need to prioritize accounts based on buying intent. When we want to identify which accounts are actively researching a product category or specific keywords, 6sense provides visibility into anonymous website visits and intent signals. 6sense can do better in terms data enrichment—such as updating or verifying contact details before import to CRM. While 6sense offers some enrichment features, tools like ZoomInfo is generally more robust to maintaining accurate contact-level data.

Incentivized

I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.

• 6sense has really detailed intent data. It's very dynamic and they're always releasing new features and new products that provide even more levels of detail. They also create a custom model for you that's based on your close won sales. You can look at intent data that's super personalized to you in your business case. The integrations allow you to use the data that 6sense provides throughout your marketing stack. You can put it into your map, you can put it into your CRM, you can put it into outside advertising platforms, which allows you to really have really strong omni-channel campaigns.

Incentivized

• Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
• Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
• Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.

Incentivized

• Having better in tool usage reporting.
• Not having to publish segments to SF to see in the dashboards.
• Better in tool profiles (ability to add region & team under profiles) and then being able to filter reports to a person or sales manager would make things more agile.
• Ability to have smaller display campaign audiences (1-1 abm style could use improvement).

Incentivized

• They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
• I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
• For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.

Incentivized

6Sense is a powerful tool, and I’m hopeful that, despite some limitations tied to our sales process, we can make it work effectively for our organization. The customer support is great, and they have listened to my feedback and provided recommendations to improve. The insight we can see is still unmatched and it is easy to digest

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.

Incentivized

I've never noticed it being down but I rarely log into the web interface

Incentivized

Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though

Incentivized

We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.

Incentivized

It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.

Incentivized

dont implement it

Incentivized

We've used a couple other ABM softwares. We've done ZoomInfo, we've worked and partnered with RollWorks as well and there are some other quasi ABM tools and features and some other marketing automation platforms that align but not necessarily have the full breadth of experience and capabilities that 6sense sets.

Incentivized

It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.

Incentivized

Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow

Incentivized

• Opportunity conversion, definitely increased opportunity, conversion rates and very high deal size. The size of the deal that is touched by marketing and engaged in 6sense paid media campaigns is proportionately increased versus if they were just an inbound or if they were just work by sales.

Incentivized

• It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
• Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.

Incentivized