TrustRadius

ABsmartly vs. Google Optimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ABsmartly
Score 9.7 out of 10
N/A
ABsmartly is an A/B testing and experimentation tool for use across web, email, and apps, both server-side and client-side. The ABSmartly platform is designed for product teams and PLG-driven organisations who want to make data-driven decisions. The ABsmartly platform caters to various testing scenarios, including feature flags, split testing, multi-variant, multi-page, multi-platform, SEO tests, cross-device testing, among others. ABsmartly was founded by experimentation…N/A
Google Optimize
Score 6.7 out of 10
N/A
Google offers the Optimize A/B testing tool for testing website content and versions.N/A
Pricing
ABsmartlyGoogle Optimize
Editions & Modules
No answers on this topic
Google Optimize
Free
Offerings
Pricing Offerings
ABsmartlyGoogle Optimize
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsABsmartly has an events-based pricing model, clients have unlimited experiments, metrics and platform users, and they pay per event. ABsmartly has no pricing tiers or packages, so all customers get all features, including the advanced Group Sequential Testing engine, real time data processing, and collaborative tools. ABsmartly handles the infrastructure costs and provides the platform, however if clients wish, they can handle the infrastructure on their side. ABsmartly's event-based plans start at €60,000/year for 50 Million events per month. ABsmartly includes onboarding, standard training and support at no extra cost. ABsmartly has 2 categories of billable events: Exposure events An exposure event happens every time a call is made to check which variant (of an experiment or a feature flag) to show a visitor. The number of exposure is dependent on the number of unique visitors, the number of experiments and the number of exposure per experiment. Exposure Events = {# unique visitors} x {# experiments} x {# experiment exposures} Goal events A goal event happens every time a goal is triggered by a visitor of an application. A goal is what is used to create an experimentation metrics and they usually represent an action taken by visitors, a click on a button, a conversion, a cancellation, etc. The number of goals events is dependent on the number of unique visitors, the number of goals and the number of goals exposures. Goal Events: = {# unique visitors} x {# goals} x {# goal triggers}—
More Pricing Information
Community Pulse
ABsmartlyGoogle Optimize
Considered Both Products
ABsmartly

No answer on this topic

Google Optimize
Verified User
Anonymous
Chose Google Optimize
We switched from Google Optimize to ab tasty which is a paid platform. Ab tasty provides much better capabilities and support, although this is with a cost implication which Google Optimize didn’t have. Google Optimize was useful as an introductory platform prior to getting a …
Verified User
Anonymous
Chose Google Optimize
Google Optimize 360 is expensive but definitely more accurate and reliable than the other simple tools out there.
Verified User
Anonymous
Chose Google Optimize
Adobe Target is extremely powerful and provides features Google Optimize does not, but Adobe Target is also more expensive and harder to use. Google Optimize could benefit by offering basic built-in reporting so it doesn't require Google Analytics events.
Verified User
Anonymous
Chose Google Optimize
We didn't use Optimizely very long as it fell out of budget due to complexity with the experiment setup.
Scot Chandler | TrustRadius Reviewer
Scot Chandler
Senior Consultant
Chose Google Optimize
Google Optimize is a great entry-level test platform and is an ideal solution for my clients that want something simple to start with and see value. Although not as robust as the paid platforms, it still does the job well and delivers believable data ties to one of the most …
Verified User
Anonymous
Chose Google Optimize
Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites …
Verified User
Anonymous
Chose Google Optimize
Other products probably are more in-depth, but also cost more money and require technical resources to install.
Santiago Valdés | TrustRadius Reviewer
Santiago Valdés
Cofounder / Marketing, Growth, Technology, Experience
Chose Google Optimize
To be very honest, we haven't used any software different from Optimize at this point. It would be irresponsible to write about alternatives that we don't know much about.
Features
ABsmartlyGoogle Optimize
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
ABsmartly
-
Ratings
Google Optimize
4.9
Ratings
50% below category average
a/b experiment testing00 Ratings4.00 Ratings
Split URL testing00 Ratings2.00 Ratings
Multivariate testing00 Ratings4.00 Ratings
Multi-page/funnel testing00 Ratings1.00 Ratings
Cross-browser testing00 Ratings6.40 Ratings
Mobile app testing00 Ratings2.70 Ratings
Test significance00 Ratings1.00 Ratings
Visual / WYSIWYG editor00 Ratings3.00 Ratings
Advanced code editor00 Ratings2.00 Ratings
Page surveys00 Ratings5.00 Ratings
Visitor recordings00 Ratings10.00 Ratings
Preview mode00 Ratings3.00 Ratings
Test duration calculator00 Ratings9.00 Ratings
Experiment scheduler00 Ratings7.00 Ratings
Experiment workflow and approval00 Ratings8.90 Ratings
Dynamic experiment activation00 Ratings6.90 Ratings
Client-side tests00 Ratings7.00 Ratings
Server-side tests00 Ratings2.60 Ratings
Mutually exclusive tests00 Ratings8.00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
ABsmartly
-
Ratings
Google Optimize
7.0
Ratings
20% below category average
Standard visitor segmentation00 Ratings6.00 Ratings
Behavioral visitor segmentation00 Ratings7.00 Ratings
Traffic allocation control00 Ratings8.00 Ratings
Website personalization00 Ratings7.00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
ABsmartly
-
Ratings
Google Optimize
8.2
Ratings
2% below category average
Heatmap tool00 Ratings2.00 Ratings
Click analytics00 Ratings9.00 Ratings
Scroll maps00 Ratings9.00 Ratings
Form fill analysis00 Ratings8.00 Ratings
Conversion tracking00 Ratings9.00 Ratings
Goal tracking00 Ratings8.00 Ratings
Test reporting00 Ratings7.00 Ratings
Results segmentation00 Ratings10.00 Ratings
CSV export00 Ratings9.90 Ratings
Experiments results dashboard00 Ratings9.90 Ratings
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ABsmartlyGoogle Optimize
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Convert Experiences
Score 9.9 out of 10
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Dynamic Yield
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Score 8.3 out of 10
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
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Score 8.3 out of 10
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Score 8.3 out of 10
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User Ratings
ABsmartlyGoogle Optimize
Likelihood to Recommend
-
(0 ratings)
5.0
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
8.7
(0 ratings)
User Testimonials
ABsmartlyGoogle Optimize
Likelihood to Recommend
No answers on this topic
Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
Verified User
Anonymous
Read full review
Pros
No answers on this topic
  • Easy test implementation. You're up and running once you've pinned down your hypothesis.
  • Goals and conversion points can be easily mapped to any test.
  • Customization of goals in case you don't have one setup.
  • Integrated with Google Analytics so you can correlate with other metrics under behavior and e-commerce data.
Verified User
Anonymous
Read full review
Cons
No answers on this topic
  • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
Verified User
Anonymous
Read full review
Usability
No answers on this topic
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
Verified User
Anonymous
Read full review
Support Rating
No answers on this topic
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
Verified User
Anonymous
Read full review
Alternatives Considered
No answers on this topic
We switched from Google Optimize to AB Tasty which is a paid platform. AB Tasty provides much better capabilities and support, although this is with a cost implication which Google Optimize didn’t have. Google Optimize was useful as an introductory platform prior to getting a full programme running but this has now sunset so is no longer available.
Verified User
Anonymous
Read full review
Return on Investment
No answers on this topic
  • Useful with clients on a budget who need to see ROI without another paid platform to install.
  • Setting up Google Optimize helps as an additional value add when bidding on projects.
  • Nothing negative unless a larger client needs a more robust package; then, there is always Google Optimize 360 as well as platforms from other vendors.
Scot Chandler | TrustRadius Reviewer
Scot Chandler
Senior Consultant
Read full review
ScreenShots

ABsmartly Screenshots

Screenshot of ABsmartly platform overviewScreenshot of ABsmartly Group Sequential Testing time savings and efficiency gainsScreenshot of ABsmartly's Experimentation TemplatesScreenshot of ABsmartly interaction detection - interactions rarely happen but good to know if they doScreenshot of ABsmartly feature flag creationScreenshot of ABsmartly health checks