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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A
    Pricing
    Google Optimize
    Editions & Modules
    Google Optimize
    Free
    Offerings
    Pricing Offerings
    Google Optimize
    Free Trial
    No
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Google Optimize
    Considered Both Products
    Google
    Chose Google Optimize
    We switched from Google Optimize to AB Tasty which is a paid platform. AB Tasty provides much better capabilities and support, although this is with a cost implication which Google Optimize didn’t have. Google Optimize was useful as an introductory platform prior to getting a …
    Incentivized
    Chose Google Optimize
    Google Optimize 360 is expensive but definitely more accurate and reliable than the other simple tools out there.
    Incentivized
    Chose Google Optimize
    Adobe Target is extremely powerful and provides features Google Optimize does not, but Adobe Target is also more expensive and harder to use. Google Optimize could benefit by offering basic built-in reporting so it doesn't require Google Analytics events.
    Incentivized
    Chose Google Optimize
    Much better and easier to use.
    Incentivized
    Chose Google Optimize
    We didn't use Optimizely very long as it fell out of budget due to complexity with the experiment setup.
    Incentivized
    Chose Google Optimize
    Google Optimize is a great entry-level test platform and is an ideal solution for my clients that want something simple to start with and see value. Although not as robust as the paid platforms, it still does the job well and delivers believable data ties to one of the most …
    Incentivized
    Chose Google Optimize
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites …
    Incentivized
    Chose Google Optimize
    Other products probably are more in-depth, but also cost more money and require technical resources to install.
    Incentivized
    Chose Google Optimize
    To be very honest, we haven't used any software different from Optimize at this point. It would be irresponsible to write about alternatives that we don't know much about.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    Google Optimize
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize
    Feature
    Google Optimize
    4.9
    8 Ratings
    a/b experiment testing4.08 Ratings
    Split URL testing2.08 Ratings
    Multivariate testing4.08 Ratings
    Multi-page/funnel testing1.06 Ratings
    Cross-browser testing6.44 Ratings
    Mobile app testing2.72 Ratings
    Test significance1.07 Ratings
    Visual / WYSIWYG editor3.07 Ratings
    Advanced code editor2.07 Ratings
    Page surveys5.02 Ratings
    Visitor recordings10.01 Ratings
    Preview mode3.06 Ratings
    Test duration calculator9.03 Ratings
    Experiment scheduler7.05 Ratings
    Experiment workflow and approval8.93 Ratings
    Dynamic experiment activation6.92 Ratings
    Client-side tests7.04 Ratings
    Server-side tests2.62 Ratings
    Mutually exclusive tests8.02 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize
    Feature
    Google Optimize
    7.0
    8 Ratings
    Standard visitor segmentation6.08 Ratings
    Behavioral visitor segmentation7.06 Ratings
    Traffic allocation control8.07 Ratings
    Website personalization7.07 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize
    Feature
    Google Optimize
    8.2
    8 Ratings
    Heatmap tool2.01 Ratings
    Click analytics9.03 Ratings
    Scroll maps9.02 Ratings
    Form fill analysis8.01 Ratings
    Conversion tracking9.06 Ratings
    Goal tracking8.07 Ratings
    Test reporting7.06 Ratings
    Results segmentation10.04 Ratings
    CSV export9.93 Ratings
    Experiments results dashboard9.97 Ratings
    User Ratings
    Google Optimize
    Likelihood to Recommend
    5.0
    (10 ratings)
    Usability
    10.0
    (1 ratings)
    Support Rating
    8.7
    (4 ratings)