AB Tasty

AB Tasty

92 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
AB Tasty	Score8.8 out of 10	Mid-Size Companies (51-1,000 employees)	AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.	N/A

Pricing

AB Tasty

No answers on this topic

Pricing Offerings
AB Tasty
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	AB Tasty
Considered Both Products	AB Tasty Verified User Chose AB Tasty AB Tasty is the king when it comes to cost/benefit. It is not the cheapest but not the most expensive. It is a very advanced tool and we like the fact of not having to pay extra fees for more advanced features that we may only use for one test. Also, the chat support … Incentivized Helpful? Nassim Messaoudi Conversion Rate Optimizer in Product Management at Europcar Mobility Group (Consumer Services, 1001-5000 employees) Chose AB Tasty We selected AB Tasty as the support is way better than the WYSIWYG editor. We will still work with AB Tasty as in the addition to the solution because a lot of support is provided (roadmap, workshops, evangelization, etc). Incentivized Helpful? Marion Ravel Web Analytics & Conversion Consultant in Marketing at Accenture Interactive (Management Consulting, 10,001+ employees) Chose AB Tasty AB Tasty is more of a marketer's tool. It's much better when it comes to QA, handly and reliable. There is a great customer support chat available in 5 minutes. Incentivized Helpful? Verified User Chose AB Tasty We decided on AB Tasty as there were numerous features at this time that other providers did not offer and we felt like being on the right track for the upcoming years and challenges. Also, the price was for sure one of the criteria. AB Tasty offered an attractive package … Incentivized Helpful? Verified User Chose AB Tasty Privy showed our websites down and was very limited. It's great to be able to use ab tests and have more options without loss of speed Incentivized Helpful? Sergio Simarro Villalba Digital Marketing Advisor, Chief Revenue Officer (CRO), Keynote Speaker & Trainer in Marketing at MagnifiCRO (Marketing & Advertising, 1-10 employees) Chose AB Tasty The product roadmap is interesting. Support is quite professional. Features are very useful. Incentivized Helpful? Halima Satheya Digital Optimisation Specialist in Information Technology at Pets at Home (Retail, 10,001+ employees) Chose AB Tasty AB Tasty is great, probably the best optimizing tool you can use. Easy, loads of features, great support from CSM. Great variation editor whereas Monetate and VWO don't have a lot of features/widgets. Optimizely is good but again not a lot of capability without a dev. Whereas … Incentivized Helpful? Laura Karhu UX Designer in Product Management at SCM Suomi Oy (Internet, 51-200 employees) Chose AB Tasty We did test couple of platforms before decision, but A/B Tasty support alreasy on Proof of Concept phase was exceptional and price was reasonable, so the decision was fairly easy. Incentivized Helpful? Verified User Chose AB Tasty AB Tasty is much more affordable and provides very similar results. We are happy we made the switch and have seen the same success we had with other platforms on AB Tasty. Incentivized Helpful? Matt Mattson CRO Specialist in Marketing at Evolve Vacation Rental (Hospitality, 201-500 employees) Chose AB Tasty VWO & Optimizely, in my opinion, are for large corporations. They're expensive and very limiting. Incentivized Helpful? Verified User Chose AB Tasty We have not used the AB Tasty heat maps or user recording feature so I'm not too sure how they stack up. As for SiteSpect it is a more intricate testing platform that uses the cloud to run tests, however, it's much more expensive and I think AB Tasty gives more bang for your … Incentivized Helpful? Mohamed Jemaa Senior Marketing Manager in Marketing at Sodexo Benefits and Rewards Services (Consumer Services, 51-200 employees) Chose AB Tasty I use them both. :) Incentivized Helpful? Kévin Mathis Webdesigner at Kiabi (Retail, 5001-10,000 employees) Chose AB Tasty We currently use both solutions. I'm waiting to have more perspective to choose a product. Incentivized Helpful? Verified User Chose AB Tasty AB Tasty has very aggressive pricing and a simple-to-use toolset. We feel that AB Tasty gives us what we need and the other vendors don't provide additional value to justify the cost. Incentivized Helpful? Jeff Copetas Senior Director of Web & E-Commerce in Marketing at Avid (Computer Software, 1001-5000 employees) Chose AB Tasty We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor. Incentivized Helpful? Verified User Chose AB Tasty AB Tasty is far more affordable than most of them, but with the same functionality and better reporting (reporting looks similar to Optimizely). Monetate requires an agency or a dedicated CRO team to manage and run tests, and is best for large companies with a lot of traffic … Incentivized Helpful? Verified User Chose AB Tasty Optimize does not support SPAs, it was a deal breaker for us. AB Tasty supports it very well. Incentivized Helpful? Verified User Chose AB Tasty AB Tasty isn't as sophisticated or advanced as Monetate. The analytics section in Monetate is fabulous. But AB Tasty is great for smaller companies with a smaller budget. And the AB Tasty support has been better. Incentivized Helpful? Craig Lawrence Senior Metrics Analyst in Marketing at Spark44 (Marketing and Advertising, 501-1000 employees) Chose AB Tasty We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model. Incentivized Helpful? Verified User Chose AB Tasty AB Tasty has a good price/quality ratio. They are the European leader and have a good reputation. We were satisfied with them so we kept them. Incentivized Helpful? David Reymond Enseignant Chercheur in Research & Development at Université de Toulon (Research, 501-1000 employees) Chose AB Tasty AB Tasty shares data with many analytics solutions as Google Analytics or At Internet solutions Incentivized Helpful? Verified User Chose AB Tasty Crazy Egg was mainly only used for heat mapping, which it does really well. I haven't used Google Optimize too much yet but it has most of the same functionality as A/B Tasty. Google Analytics is more used for reporting and a deeper look into data. AB Tasty by far has the best … Incentivized Helpful? Verified User Chose AB Tasty It's a different tool - and could probably borrow some of the UI and ease of use from the other tools, but excels in providing prebuilt functionality and more detailed targeting. It also needs a lot more learning - when the other tools are pretty much pick up and go. Incentivized Helpful? Verified User Chose AB Tasty It's just the perfect mix between all tools I have used in the past. Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

AB Tasty

Comparison of Testing and Experimentation features of AB Tasty
Feature	AB Tasty 8.1 22 Ratings
a/b experiment testing	8.122 Ratings
Split URL testing	7.215 Ratings
Multivariate testing	8.119 Ratings
Multi-page/funnel testing	9.016 Ratings
Mobile app testing	5.05 Ratings
Test significance	8.22 Ratings
Visual / WYSIWYG editor	10.018 Ratings
Advanced code editor	8.28 Ratings
Page surveys	5.03 Ratings
Preview mode	7.79 Ratings
Test duration calculator	10.02 Ratings
Experiment scheduler	9.16 Ratings
Client-side tests	9.99 Ratings
Server-side tests	7.01 Ratings
Mutually exclusive tests	9.14 Ratings

Comparison of Audience Segmentation & Targeting features of AB Tasty
Feature	AB Tasty 8.4 21 Ratings
Standard visitor segmentation	9.120 Ratings
Behavioral visitor segmentation	7.318 Ratings
Traffic allocation control	9.121 Ratings
Website personalization	8.219 Ratings

Comparison of Results and Analysis features of AB Tasty
Feature	AB Tasty 8.2 22 Ratings
Heatmap tool	7.38 Ratings
Click analytics	7.616 Ratings
Scroll maps	8.58 Ratings
Conversion tracking	8.121 Ratings
Goal tracking	9.021 Ratings
Test reporting	8.222 Ratings
Results segmentation	8.019 Ratings
Experiments results dashboard	9.19 Ratings

User Ratings
	AB Tasty
Likelihood to Recommend	9.0 (53 ratings)
Likelihood to Renew	7.7 (8 ratings)
Usability	9.0 (1 ratings)
Support Rating	7.3 (2 ratings)