AB Tasty

Score8.7 out of 10

92 Reviews and Ratings

What is AB Tasty?

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.

Categories & Use Cases

Media

targeting criteria, available so users can target specific user segments

1 / 5

Visual / WYSIWYG editor
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
Category average: 7.4
Test duration calculator
Automatic calculation of the estimated test duration needed to gain statistically significant results.
Category average: 7.4
Client-side tests
Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.
Category average: 6.8

Server-side tests
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
Category average: 7.8
Mobile app testing
Ability to run tests to optimize mobile applications.
Category average: 8.1
Page surveys
Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).
Category average: 7

Halima Satheya View profile

Digital Optimisation Specialist in Information Technology at Pets at Home (10,001+ employees employees)

Use Cases and Deployment Scope

We use AB Tasty to optimize the Pets at Home site and carry out A/B testing. Several departments use the tool as the tool offers much more than just A/B Testing. The ability to change our site in real-time, serves an experience that helps the end-user.

Pros

Real-time changes - Ability to change and set an experience live in minutes. Without the need of a developer.
Widgets - Being able to easily create experiences live with the ready to use widgets available from the AB Tasty library.
Targeting experiences - Wide range of targeting options available, which allows us to easily target different customers and segments.

Cons

Variation editor - It's pretty great but definitely room for improvement. More functionality would be great.

Return on Investment

Being able to improve customer experience online has definitely been a positive of AB Tasty.
Improve the UX and user journey on site has definitely helped with AB Tasty which in return helps ROI.

Usability

Alternatives Considered

Optimizely, Monetate and VWO

Other Software Used

Hotjar, Google Analytics 360 (discontinued), VWO, VWO Engage

Verified User

Analyst (51-200 employees employees)

Use Cases and Deployment Scope

We use this to do personalisation and ab testing on our website. We wanted to use this tool so that we could test out new features before they were built / launched by our development teams, to help us improve online customer journeys and push further customers down the online funnels.

Pros

Personalisation
AI analysis
Ab testing

Cons

Customer success / support team
Communicating tool updates

Return on Investment

Allowed us to test features before they have been launched

Usability

Alternatives Considered

Google Optimize and VWO

Other Software Used

Contentsquare, Userlytics

Verified User

Consultant (1001-5000 employees employees)

Use Cases and Deployment Scope

We use AB Tasty in our organization to run ab tests, though sometimes we use it to for personalizations. This tool is very useful for us when working with mid/big size clients. It has a lot of useful features to set up campaigns in an advance way. One thing to highlight about AB Tasty is the fact that they are always innovating.

Pros

segmentations
reporting inside the tool
capability to integrate ad-ons to the test's variants
chat support

Cons

integration with GA4 needs to improve
QA needs be easier
Improve QA on mobile

Return on Investment

Increase conversion rate
Know users better
Better budget allocation

Usability

Alternatives Considered

VWO, Optimizely Web Experimentation and Dynamic Yield

Other Software Used

VWO, Optimizely Web Experimentation, Dynamic Yield

Nassim Messaoudi

Conversion Rate Optimizer in Product Management at Europcar Mobility Group (1001-5000 employees employees)

Use Cases and Deployment Scope

We use AB Tasty mainly in our design cycle, in order to confirm hypotheses, designs, or business initiatives. AB Tasty is a really important part of our product cycle, and product owners and designers still need to be evangelized.

Pros

Support: the CSMs (big up Eloise) are great, and support us a lot on different topics/aspects, which is not always the case for other solutions.
Client-side: It is really easy to use, flexible, and there are no technical issues.
The devs: the developers at AB Tasty are really reactive, and provide big support. Some of our AB tests are really complex, but we have never had any issues during the dev phase.

Cons

Client-side: some modules/features need a bit of 'renewing'. For example, the WYSIWYG still looks a bit dated.
IA: I would like to see if you might be planning to provide personalization based on an algorithm.

Most Important Features

It is great for our client-side.
WYSIWYG is an important feature for us to use.
We like to use the widgets.
I miss the old heatmap.

Return on Investment

Big positive impact on the global revenue and conversion for my organization.
We had lots of huge insights collected, which helped for the revamp of our main website.

Alternatives Considered

Webtrends Optimize

Other Software Used

Contentsquare (Clicktale), Google Analytics, Firebase

Charles-Edouard Draber View profile

Web Project Manager in Product Management at PALAIS DES THÉS (51-200 employees employees)

Pros

No limits - Unlimited tests
The AB Tasty team - always available and always have a solution
Code editor (HTML/CSS/JS) for quick fix or test
The UI to implement a test
Widget to quick adding message ont website

Cons

Heatmap (but I know they [are working] on it)
Page flow in the report part
Session recording

Return on Investment

Push quick fixes without an IT team
Test optimizations are not necessarily positives in terms of ROI

Alternatives Considered

Kameleoon

Other Software Used

Crazy Egg, Hotjar

AB Tasty

What is AB Tasty?

Categories & Use Cases

Media

Key Features

Top Performing Features

Visual / WYSIWYG editor

Test duration calculator

Client-side tests

Areas for Improvement

Server-side tests

Mobile app testing

Page surveys

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Alternatives Considered

Other Software Used

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

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