Absolutely reach! SMS vs. Adobe Journey Optimizer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Absolutely reach! SMS
Score 0.0 out of 10
N/A
N/A
$1,000
per month
Adobe Journey Optimizer
Score 7.4 out of 10
N/A
Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A
Pricing
Absolutely reach! SMSAdobe Journey Optimizer
Editions & Modules
Basic
$1,000
per month
No answers on this topic
Offerings
Pricing Offerings
Absolutely reach! SMSAdobe Journey Optimizer
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Absolutely reach! SMSAdobe Journey Optimizer
Considered Both Products
Absolutely reach! SMS

No answer on this topic

Adobe Journey Optimizer
Chose Adobe Journey Optimizer
Salesforce Marketing Cloud and Adobe Campaign
Chose Adobe Journey Optimizer
Salesforce Marketing Cloud
Chose Adobe Journey Optimizer
They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
Chose Adobe Journey Optimizer
Adobe Customer Journey Analytics
Chose Adobe Journey Optimizer
The AJO UI is more intuitive. Oracle Cloud has a lot more functionality and robust capabilities. Marketing Cloud is mature. AJO does not offer a lot of OOTB capabilities.
Chose Adobe Journey Optimizer
Adobe Journey Optimizer is a good tool to use when you can use it alongside other Adobe products.
Chose Adobe Journey Optimizer
Adobe Experience Platform, Adobe Customer Journey Analytics and Adobe Real-Time Customer Data Platform
Chose Adobe Journey Optimizer
Adobe Experience Platform and Adobe Acrobat Reader
Chose Adobe Journey Optimizer
Each of these products represents a legacy solution that has been replaced by AJO. AJO allows for all of these marketing functions to live within a single platfrom. While AJO has a learning curve that is steeper than working with individual vendors, it does allow for a …
Chose Adobe Journey Optimizer
We can do all the things in Adobe Journey Optimizer instead of multiple systems.
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Absolutely reach! SMSAdobe Journey Optimizer
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User Ratings
Absolutely reach! SMSAdobe Journey Optimizer
Likelihood to Recommend
-
(0 ratings)
6.6
(0 ratings)
Usability
-
(0 ratings)
5.7
(0 ratings)
User Testimonials
Absolutely reach! SMSAdobe Journey Optimizer
Likelihood to Recommend
No answers on this topic
If you need enterprise-level flexibility to organize, design, orchestrate, and execute email communications, then Adobe Journey Optimizer is potentially a very well-suited tool. Sending a high volume of emails is easily accomplished, and targeting either a broad or very targeted audience is also relatively easy. Regardless of your specific circumstances, this "best-in-class" option is worth a look.
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Pros
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  • pre built use case playbooks provide a basis for various trips
  • provides customized messaging
  • custom actions let different systems and databases be easily integrated
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Cons
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  • It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
  • there is a window of time during the day that the audiences give out errors and you can´t see the estimates
  • I should be able to select STO in campaigns, not only in journeys
  • I should be able to select the email parameters when using campaigns
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Usability
No answers on this topic
Like I said before some things are very friendly user, But the majority of capabilities are very difficult to access and really understand. That´s why there is a need of big groups in order to work with Adobe Journey Optimizer because a few people not would be able to own and know all the Items.
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Alternatives Considered
No answers on this topic
Each of these products represents a legacy solution that has been replaced by AJO. AJO allows for all of these marketing functions to live within a single platfrom. While AJO has a learning curve that is steeper than working with individual vendors, it does allow for a consolidation of knowledge and the underlying data stack, so eventual efficiencies may be realized over time
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Return on Investment
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  • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
  • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
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ScreenShots

Adobe Journey Optimizer Screenshots

Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerScreenshot of Screenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer