AccuRanker vs. Yoast

Well suited:

• for an agency or SEO company
• for marketing dep. of ecommerce
• if you are a freelancer that doing inhouse SEO for yourself or your customers.

Not for you:

• if youre new to SEO (too many jargon, new words and shortcuts)
• if you just need to monitor your SEO company (use Google Search Console instead, it is simpler)

Incentivized

For quick WordPress installations and configurations, Yoast is fast to set up and helps guide you through the common configuration options. It tries to be helpful whether you are coming at things from a technical or non-technical background. The emphasis on white hat SEO topics like improved content, keywords, descriptions, and titles is really appreciated by someone like me who doesn't utilize gray and black hat SEO tactics.

If you are an SEO expert, and you want finite control of each individual aspect of your site, Yoast, like most plugins, engines, tools, etc, hides a lot from you or gives you limited options. It really is meant for someone who wants to apply a general strategy to a whole site. That being said, you can manage Yoast per page on a WordPress site, but even then, I know some SEO experts prefer other tools that are meant for very specific purposes.

Overall, Yoast is the best plugin for SEO in WordPress when applied as a whole.

Incentivized

• competition tracking
• keyword tracking with tagging and historical rankings positions
• SoV (share of voice) metrics that helps to understand traffic opportunities
• Grump ;) (their Tiger that shows you current Google algo behavior)
• keyword discovery - they can show you where you have some opportunities to get more traffic with your current content
• more data and reports when you integrate GSC and GA

Incentivized

• Readability - makes it easy for you to assess the reading level of your piece to ensure it is correct for your intended audience.
• SEO tips - red/orange/green traffic light system to provide tips on what aspects need improving to be SEO-focussed.
• Redirect tool - easy, automated detection and setup.

Incentivized

• action dashboard - with commands what to do today, what should I focus on first place, to create targets and a way how to reach them
• email reports - should be embeded into message, not added as pdf attachement. Just like Google Search Console is doing it.
• add Google Places as a separate report/tool

Incentivized

• Yoast Wordpress SEO Plugin is really good at copy and link scanning and optimizing, however, I have not been able to find any assistance on image optimization on our pages and posts. That would be a good update!
• Yoast Wordpress SEO Plugin is good at ranking pages and posts individually. I would like to see an overall dashboard of your entire website/blog's SEO health according to the software.
• N/A

Incentivized

I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.

Incentivized

It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well

Incentivized

I gave it a 4 just because it is helpful if you are just getting started with SEO, it guides you and shows you what you need to do in order for your website to be up and running properly. As a seasoned SEO analyst I wouldn't recommend it just because I can do things better my way.

Incentivized

• allows to group keywords (by tags) and reports tags as a bunch of kws
• competition reporting (with keywords positions and rank tracking in time)
• SoV - share of voice - metric, that allows you to see true potential of your keywords
• search intent - identifies informational/navigational/commercial/transactional keywords (even in Polish!)
• integration with Google Analytics and Google Search Console gives more and more data that you may analyze

Incentivized

Yoast Wordpress SEO Plugins was a little easier to understand and offered a real-time guided plugin that helped me write throughout my drafting process. Semrush was much more helpful as a reporting tool, not so much in content creation. Both tools are useful in different ways, it is just a matter of knowing each one's strengths and weaknesses.

Incentivized

• + it was easier to see what competition is doing - you may see their "backstage"
• + easy way to monitor group of keywords (tagging) so no need to focus on particular keyword
• - takes some time to analyze whole domain
• - no whitelabel reports (it would save a lot of time)

Incentivized

• Findability: I love few things more than hearing, "I just found you on Google!" and knowing that they found us on Google because our SEO is on point.
• Using the Yoast SEO Plugin over time has taught me to create better, more optimized content from the start, rather than having to edit that content after I realize it's not very SEO friendly. This saves a lot of time and lets me put my energy into other things.
• The plugin has helped us make our sometimes-dense content more readable and sharable, which absolutely improves stakeholder engagement.

Incentivized