Awesome tool, far beyond Google Search Console!
Use Cases and Deployment Scope
I needed an app that will monitor website position - mostly for my customers. In fact, this task is well handled by Google Search Console (and I use it always) but thanks to AccuRanker im able to organize more domains in one place. My another issue was keyword grouping - in GSC I can see only a flat list, and it is hard to analyze it. With AccuRanker I can "tag" keywords and analyze tags (groups). And last but not least: competition. With Accuranker Im able to see what competition is doing when it comes to same keywords.
Pros
- competition tracking
- keyword tracking with tagging and historical rankings positions
- SoV (share of voice) metrics that helps to understand traffic opportunities
- Grump ;) (their Tiger that shows you current Google algo behavior)
- keyword discovery - they can show you where you have some opportunities to get more traffic with your current content
- more data and reports when you integrate GSC and GA
Cons
- action dashboard - with commands what to do today, what should I focus on first place, to create targets and a way how to reach them
- email reports - should be embeded into message, not added as pdf attachement. Just like Google Search Console is doing it.
- add Google Places as a separate report/tool
Return on Investment
- + it was easier to see what competition is doing - you may see their "backstage"
- + easy way to monitor group of keywords (tagging) so no need to focus on particular keyword
- - takes some time to analyze whole domain
- - no whitelabel reports (it would save a lot of time)
Alternatives Considered
Google Search Console
Other Software Used
WordPress, Joomla!, TYPO3 CMS Website Development, Morphio, Plerdy, Squirrly SEO, Rytr.me