TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Acoustic Campaign

    Score2.1 out of 10
    N/AAcoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.N/A

    Braze

    Score8.9 out of 10
    N/ABraze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.N/A
    Pricing
    Acoustic CampaignBraze
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Acoustic CampaignBraze
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Acoustic CampaignBraze
    Considered Both Products
    Acoustic
    No answer on this topic
    Braze
    Chose Braze
    Acoustic was becoming too expensive and we had email and SMS with separate providers so we were looking for a way to cut costs and merge into one provider.
    Both Acoustic and Attentive were becoming very expensive as well and Braze provided all the functionalities that we were …
    Incentivized
    Chose Braze
    Braze is a vast improvement. A lot of our work in Acoustic was manual, with AB tests even being complicated to create.

    Braze is also able to handle our data requirements in a more agile way, allowing us to implement an SDK integration and build a much stronger consumer view.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Acoustic CampaignBraze
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Acoustic Campaign and Braze
    Feature
    Acoustic Campaign
    7.0
    10 Ratings
    Braze
    -
    Ratings
    WYSIWYG email editor4.010 Ratings00 Ratings
    Dynamic content8.07 Ratings00 Ratings
    Ability to test dynamic content7.58 Ratings00 Ratings
    Landing pages5.18 Ratings00 Ratings
    A/B testing7.010 Ratings00 Ratings
    Mobile optimization6.97 Ratings00 Ratings
    Email deliverability reporting8.010 Ratings00 Ratings
    List management8.09 Ratings00 Ratings
    Triggered drip sequences8.08 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Acoustic Campaign and Braze
    Feature
    Acoustic Campaign
    7.4
    8 Ratings
    Braze
    -
    Ratings
    Lead nurturing automation6.18 Ratings00 Ratings
    Lead scoring and grading7.97 Ratings00 Ratings
    Data quality management8.07 Ratings00 Ratings
    Automated sales alerts and tasks7.54 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Acoustic Campaign and Braze
    Feature
    Acoustic Campaign
    7.0
    8 Ratings
    Braze
    -
    Ratings
    Calendaring6.58 Ratings00 Ratings
    Event/webinar marketing7.44 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Acoustic Campaign and Braze
    Feature
    Acoustic Campaign
    6.3
    5 Ratings
    Braze
    -
    Ratings
    Social sharing and campaigns6.54 Ratings00 Ratings
    Social profile integration6.25 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Acoustic Campaign and Braze
    Feature
    Acoustic Campaign
    4.5
    10 Ratings
    Braze
    -
    Ratings
    Dashboards4.210 Ratings00 Ratings
    Standard reports4.210 Ratings00 Ratings
    Custom reports5.18 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Acoustic Campaign and Braze
    Feature
    Acoustic Campaign
    5.7
    10 Ratings
    Braze
    -
    Ratings
    API5.29 Ratings00 Ratings
    Role-based workflow & approvals6.04 Ratings00 Ratings
    Customizability5.95 Ratings00 Ratings
    Integration with Salesforce.com4.38 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM5.03 Ratings00 Ratings
    Integration with SugarCRM8.02 Ratings00 Ratings
    User Ratings
    Acoustic CampaignBraze
    Likelihood to Recommend
    4.1
    (40 ratings)
    9.2
    (82 ratings)
    Likelihood to Renew
    5.5
    (30 ratings)
    9.1
    (2 ratings)
    Usability
    8.0
    (6 ratings)
    8.9
    (49 ratings)
    Availability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    5.9
    (5 ratings)
    4.5
    (21 ratings)
    Online Training
    9.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.4
    (4 ratings)
    -
    (0 ratings)