| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Acoustic Campaign | Score2.1 out of 10 | N/A | Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes. | N/A |
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| Editions & Modules | No answers on this topic | ||||||||||
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| Considered Both Products | Chose Acoustic Campaign IBM Watson Campaign Automation is more of an enterprise product for large organizations where you're plugging into all kinds of systems and workflows tend to be slower. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Acoustic Campaign It’s not the best tool to implement, it’s really difficult. Doesn’t have the best reporting tools, but integrates B2C and B2B and has a few good features and nice price. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Acoustic Campaign I've used Campaign Monitor, which also seems to be fairly clunky. While not a direct competitor, Infusionsoft was likely the most user-friendly experience I've had, however it lacked the control and uses that Silverpop has. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Acoustic Campaign I really liked the ability to create multiple queries on lists imported. The integration with SFDC worked well for our organization. The reporting was okay, though I really liked the dashboard features. It made presenting high level information to management simple. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Acoustic Campaign Silverpop is a far more sophisticated and complex solution that can incorporate out of the box a great number of features. Since Silverpop was acquired by IBM the product features are added really fast and other solutions are incorporated to the product. Also, IBM can locally … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Acoustic Campaign SilverPop is for the serious business/organization. MailChimp is fine for beginners. Chose Acoustic Campaign Two words: value and scalability. Compared to its competitors, Silverpop offers soup to nuts functionality, complete customer support and account management that is delivered at an unmatched value in the industry. The tool is also incredibly scalable in terms of automation, its … Chose Acoustic Campaign Eloqua and Marketo are both superior in pretty much every way. Constant Contact does not have near the feature set of any of these, but is very good at the small number things it does. Chose Acoustic Campaign Eloqua Marketo Bronto Chose Acoustic Campaign Constant Contact, Icontact and mailchimp and honestly there is no comparison. Silverpop is way a head of the game! Chose Acoustic Campaign Chose Acoustic Campaign As an Email Service Provider, it blows Constant Contact and Thindata out of the water. But as a reporting tool, it's difficult to navigate and lacks metrics. Chose Acoustic Campaign MailChimp is a little more intuitive and easier to navigate (not as many steps), but lacks the database management, scoring and landing pages of Silverpop. Silverpop is a more robust system for data capture. Chose Acoustic Campaign I wasn't involved in the tool selection process but inherited the system. I think that Pardot and Marketo are the leaders in the marketplace, followed closely by Eloqua. Hubspot is a nice option with good usability but I was concerned it would not scale for the global campaign … Chose Acoustic Campaign Silverpop allows us to send complex emails to multiple databases and sync up with our system of record, Salesforce. Chose Acoustic Campaign Exact Target is a great product, we made the switch because of Silverpops ability to allow us much more flexibility with design and graphics. Chose Acoustic Campaign I have used EmailLabs and evaluated ExactTarget during our selection process for SIlverpop. At the time, EmailLabs and Bronto didn't reliably offer the API integration that we were looking for (which probably could have changed in the last 4 years). ExactTarget and Silverpop … Chose Acoustic Campaign Aprimo Eloqua ExactTarget |
| Key User Insights | |
| Would buy again | |
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| Delivers good value for the price | |
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| Happy with the feature set | |
No answers on this topic | |
| Lived up to sales and marketing promises | |
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| Implementation went as expected | |
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| Acoustic Campaign | |
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| Likelihood to Recommend | 4.1 |
| Likelihood to Renew | 5.5 |
| Usability | 8.0 |
| Availability | 10.0 |
| Performance | 7.0 |
| Support Rating | 5.9 |
| Online Training | 9.0 |
| Implementation Rating | 7.4 |
