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Acquia Digital Experience Platform vs. Salesforce Marketing Cloud

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Acquia Digital Experience Platform

209 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Acquia Digital Experience Platform

    Score7.9 out of 10
    		N/AThe Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Acquia Digital Experience PlatformSalesforce Marketing Cloud
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Acquia Digital Experience PlatformSalesforce Marketing Cloud
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Acquia Digital Experience PlatformSalesforce Marketing Cloud
    Considered Both Products
    Acquia
    Verified User
    Chose Acquia Digital Experience Platform
    WordPress plugins and platforms are easier to use and cheaper but our site is built in Drupal so Acquia [Digital Experience Platform] was the best alternative. WP allows me to do more without technical assistance.
    Incentivized
    Zach Ettelman
    Business Development Strategist in Sales at Elevated Third (Marketing and Advertising, 11-50 employees)
    Chose Acquia Digital Experience Platform
    Acquia offers a more robust product suite than Pantheon. Acquia also offers professional services for another level beyond what Pantheon offers. Acquia pricing is typically more expensive than Pantheon, but the extra cost tends to be worth it, given all the support you receive …
    Incentivized
    Salesforce
    Verified User
    Chose Salesforce Marketing Cloud
    Overall, 80 percent of the features and boiler plate and standard across all these tools. Salesforce leads in integrations and global scalability. But lacks in User interface and ease of use.

    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Acquia Digital Experience PlatformSalesforce Marketing Cloud
    Security
    Comparison of Security features of Acquia Digital Experience Platform and Salesforce Marketing Cloud
    Feature
    Acquia Digital Experience Platform
    8.0
    49 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    Role-based user permissions8.049 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Acquia Digital Experience Platform and Salesforce Marketing Cloud
    Feature
    Acquia Digital Experience Platform
    7.7
    41 Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API7.839 Ratings7.087 Ratings
    Internationalization / multi-language7.632 Ratings00 Ratings
    Role-based workflow & approvals00 Ratings7.586 Ratings
    Customizability00 Ratings7.4108 Ratings
    Integration with Salesforce.com00 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.713 Ratings
    Integration with SugarCRM00 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Acquia Digital Experience Platform and Salesforce Marketing Cloud
    Feature
    Acquia Digital Experience Platform
    7.9
    43 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    WYSIWYG editor7.331 Ratings00 Ratings
    Code quality / cleanliness8.134 Ratings00 Ratings
    Admin section7.942 Ratings00 Ratings
    Page templates8.030 Ratings00 Ratings
    Library of website themes8.226 Ratings00 Ratings
    Mobile optimization / responsive design7.828 Ratings00 Ratings
    Publishing workflow7.934 Ratings00 Ratings
    Form generator7.924 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Acquia Digital Experience Platform and Salesforce Marketing Cloud
    Feature
    Acquia Digital Experience Platform
    7.0
    35 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    Content taxonomy7.728 Ratings00 Ratings
    SEO support6.029 Ratings00 Ratings
    Bulk management6.931 Ratings00 Ratings
    Availability / breadth of extensions7.432 Ratings00 Ratings
    Community / comment management7.226 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Acquia Digital Experience Platform and Salesforce Marketing Cloud
    Feature
    Acquia Digital Experience Platform
    -
    Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor00 Ratings8.1118 Ratings
    Dynamic content00 Ratings7.6149 Ratings
    Ability to test dynamic content00 Ratings7.7108 Ratings
    Landing pages00 Ratings7.8117 Ratings
    A/B testing00 Ratings7.9147 Ratings
    Mobile optimization00 Ratings7.3107 Ratings
    Email deliverability reporting00 Ratings8.2128 Ratings
    List management00 Ratings8.6125 Ratings
    Triggered drip sequences00 Ratings8.191 Ratings
    Lead Management
    Comparison of Lead Management features of Acquia Digital Experience Platform and Salesforce Marketing Cloud
    Feature
    Acquia Digital Experience Platform
    -
    Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation00 Ratings8.3107 Ratings
    Lead scoring and grading00 Ratings8.2108 Ratings
    Data quality management00 Ratings8.1113 Ratings
    Automated sales alerts and tasks00 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of Acquia Digital Experience Platform and Salesforce Marketing Cloud
    Feature
    Acquia Digital Experience Platform
    -
    Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring00 Ratings8.3100 Ratings
    Event/webinar marketing00 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Acquia Digital Experience Platform and Salesforce Marketing Cloud
    Feature
    Acquia Digital Experience Platform
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns00 Ratings8.480 Ratings
    Social profile integration00 Ratings8.036 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Acquia Digital Experience Platform and Salesforce Marketing Cloud
    Feature
    Acquia Digital Experience Platform
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards00 Ratings8.4115 Ratings
    Standard reports00 Ratings8.4120 Ratings
    Custom reports00 Ratings7.997 Ratings
    User Ratings
    Acquia Digital Experience PlatformSalesforce Marketing Cloud
    Likelihood to Recommend
    8.4
    (93 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    8.9
    (11 ratings)
    8.1
    (114 ratings)
    Usability
    7.7
    (2 ratings)
    4.1
    (35 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    9.6
    (9 ratings)
    Support Rating
    9.0
    (5 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    8.3
    (73 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)