Salesforce Marketing Cloud

Salesforce Marketing Cloud

1,398 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Salesforce Marketing Cloud	Score8.1 out of 10	N/A	Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.	$1,250 per month per installation

Pricing

Salesforce Marketing Cloud

Account Engagement: $1,250
per month
Engagement: $1,250
per month
Intelligence: $3,000
per month
Loyalty Management: $20,000
per month
Personalization: $100,000
per year
Data Cloud for Marketing: $108,000
per year

Pricing Offerings
Salesforce Marketing Cloud
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

No setup fee

—

Community Pulse
Key User Insights
	Salesforce Marketing Cloud
Considered Both Products	Salesforce Verified User Chose Salesforce Marketing Cloud I have worked with all three providers across different businesses and seen the benefit of each one in different ways. It is good that Salesforce Marketing Cloud connects well with salesforce as a sales management CRM. Hubspot is a lot. more user friendly of an interface and … Incentivized Helpful? Alfiya Mukadam Software Engineer in Information Technology at Builder.ai (Computer Software, 1001-5000 employees) Chose Salesforce Marketing Cloud I find the data stored in the database is very much cleansed and hence the overall decision making process improves. Also the customised emails, digital marketing features stacks the Salesforce Marketing Cloud way above others Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We … Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud We are now more aware of how to use Salesforce rather than SAP. So ease of working is one of the reason. Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud I think that all of the marketing platforms I have evaluated and used in the past serve different markets and purposes. Salesforce Marketing Cloud was more palatable to our team because of our existing tech stack where we had Salesforce CRM already deployed and in use. Compared … Incentivized Helpful? Connor Goodman Sr. Manager of Marketing Automation in Marketing at Cox Automotive Inc. (Computer Software, 5001-10,000 employees) Chose Salesforce Marketing Cloud Hubspot is more user friendly, more intuitive, and has functionality built in from the start that allows you to get things off the ground faster than SFMC. I use SFMC because that is the current platform at my employer. Incentivized Helpful? Nicole Findlay Marketing Technology Strategist in Marketing at Principal Financial Group (Financial Services, 10,001+ employees) Chose Salesforce Marketing Cloud Mailchimp is great for simple email use. It's straightforward and great for beginners in the email space. It does not offer nearly as much in the way of complexity as Salesforce Marketing Cloud does, so is limited with what it can do. Salesforce Marketing Cloud is much more … Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud It has more features and a fuller capacity for all things marketing. Pardot was clunky and lacked a good email builder. It wasn't my choice to select this software, but I see its value, and the team has benefitted from it. We hope they continue to improve functionality and … Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud Salesforce Marketing Cloud is a more comprehensive product than HubSpot Marketing Cloud. It integrates better with multiple channels, is a powerful audience builder, and is an efficient AI. However, Salesforce Marketing Cloud is also more expensive and requires Salesforce.com … Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud I prefer Salesforce Marketing Cloud over Mailchimp. Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign … Incentivized Helpful? Momen Eldyrani SF Admin in Information Technology at IRUSA (Non-profit Organization Management, 51-200 employees) Chose Salesforce Marketing Cloud Not to sound like I am completely against Salesforce Marketing Cloud, I believe HubSpot has worked alot on their marketing platform to simplify the interface along with keeping the rich functions a marketing platform would want. Campaign monitor is a bit more basic, but perfect … Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud My previous organization used Pardot and also Mailchimp. Salesforce Marketing Cloud is more powerful than both of those tools and integrates more deeply with Salesforce CRM. Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud Overall, 80 percent of the features and boiler plate and standard across all these tools. Salesforce leads in integrations and global scalability. But lacks in User interface and ease of use. Incentivized Helpful? Mitchell McCline Marketing Manager in Marketing at 7Across (Hospitality, 11-50 employees) Chose Salesforce Marketing Cloud Salesforce Marketing Cloud is superior to other marketing platforms I have used in the past. Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud Salesforce Marketing Cloud offers many opportunities for personalization and supports big data integration. It features powerful tools like SQL for data and AMPscript for email creation. If someone wants to master the platform, it might require some initial learning, which I … Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud We use these both in conjunction together now rather than rivals as the data that can be held in both does differ slightly and one platform email maker is slightly better so we do a lot of the creative in one platform and then have it link in and have all the data flow into the … Incentivized Helpful? Jean-Christophe Pernin Global Merchant Lifecycle Manager in Marketing at Groupon (Internet, 1001-5000 employees) Chose Salesforce Marketing Cloud I used other tools and Salesforce MArketing Cloud is the tool I find the easiest to use, and its interface helps me the most to achieve what I need. Incentivized Helpful? Nicoline Tordrup Lage Marketing automation consultant in Marketing at Merkle Danmark (Marketing & Advertising, 201-500 employees) Chose Salesforce Marketing Cloud Salesforce Marketing Cloud is intuitive and does what it needs to do. The functions are easy to find, and the automation options work smoothly. You find an intuitive workspace in both HubSpot and Marketo Engage, and the options in these programs look similar to Salesforce Sales … Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud Pardot has a tighter integration with Salesforce CRM compared to Marketo. This allows for more seamless data transfer. MCAE has a slightly more user-friendly interface compared to Marketo, which can make it easier for non-technical users to navigate. From the cost perspective, … Incentivized Helpful? Juan Pablo De Sabato Contact Center Supervisor in Customer Service at Medifé (Health, Wellness and Fitness, 1001-5000 employees) Chose Salesforce Marketing Cloud Both products have a very similar approach on the Engagment part. At least at the time we used Hootsuite, it didn't had integration with Instagram, so that was a big win when we changed to Social Studio. Also, the automation tools of Social Studio were a great diferential in … Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud Not sure; haven't compared to other competitors. Incentivized Helpful? Verified User Chose Salesforce Marketing Cloud Salesforce Marketing Cloud stacks up well against Adobe Campaign and Sendinblue. I found it to be a more robust and feature-rich platform than Adobe Campaign and Sendinblue. Incentivized Helpful? Andrey Lokshin Senior Financial Analyst in Research & Development at Team Harbour, Inc. (Information Technology & Services, 11-50 employees) Chose Salesforce Marketing Cloud Salesforce is faster and has better and more logical visualisation. Salesforce is evolving and has more relevant products from one vendor. Salesforce proved its course to AI supported user activity. AI module exists in Salesforce Marketing Cloud Interaction Studio, sure will … Incentivized Helpful? Mehak Chawla Senior Marketing Associate in Marketing at Growth Natives (Marketing & Advertising, 201-500 employees) Chose Salesforce Marketing Cloud The breadth of the services and features Salesforce Marketing Cloud Interaction Studio offers stacks up against its competitors and makes it an ideal choice. The future scope of Salesforce Marketing Cloud Interaction Studio is more impressive than its alternatives and the past … Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Salesforce Marketing Cloud

Comparison of Email & Online Marketing features of Salesforce Marketing Cloud
Feature	Salesforce Marketing Cloud 7.9 167 Ratings
WYSIWYG email editor	8.1118 Ratings
Dynamic content	7.6149 Ratings
Ability to test dynamic content	7.7108 Ratings
Landing pages	7.8117 Ratings
A/B testing	7.9147 Ratings
Mobile optimization	7.3107 Ratings
Email deliverability reporting	8.2128 Ratings
List management	8.6125 Ratings
Triggered drip sequences	8.191 Ratings

Comparison of Lead Management features of Salesforce Marketing Cloud
Feature	Salesforce Marketing Cloud 8.3 121 Ratings
Lead nurturing automation	8.3107 Ratings
Lead scoring and grading	8.3108 Ratings
Data quality management	8.1113 Ratings
Automated sales alerts and tasks	8.699 Ratings

Comparison of Campaign Management features of Salesforce Marketing Cloud
Feature	Salesforce Marketing Cloud 7.8 111 Ratings
Calendaring	8.3100 Ratings
Event/webinar marketing	7.394 Ratings

Comparison of Social Media Marketing features of Salesforce Marketing Cloud
Feature	Salesforce Marketing Cloud 8.2 85 Ratings
Social sharing and campaigns	8.480 Ratings
Social profile integration	8.036 Ratings

Comparison of Reporting & Analytics features of Salesforce Marketing Cloud
Feature	Salesforce Marketing Cloud 8.2 121 Ratings
Dashboards	8.4115 Ratings
Standard reports	8.4120 Ratings
Custom reports	7.997 Ratings

Comparison of Platform & Infrastructure features of Salesforce Marketing Cloud
Feature	Salesforce Marketing Cloud 7.6 121 Ratings
API	7.087 Ratings
Role-based workflow & approvals	7.486 Ratings
Customizability	7.4108 Ratings
Integration with Salesforce.com	8.3110 Ratings
Integration with Microsoft Dynamics CRM	8.713 Ratings
Integration with SugarCRM	7.610 Ratings
Third-party software integrations	6.921 Ratings

User Ratings
	Salesforce Marketing Cloud
Likelihood to Recommend	8.1 (325 ratings)
Likelihood to Renew	8.1 (114 ratings)
Usability	4.1 (35 ratings)
Availability	10.0 (11 ratings)
Performance	9.6 (9 ratings)
Support Rating	7.0 (36 ratings)
In-Person Training	5.0 (4 ratings)
Online Training	8.1 (7 ratings)
Implementation Rating	3.0 (17 ratings)
Contract Terms and Pricing Model	5.0 (1 ratings)
Ease of integration	7.0 (2 ratings)
Product Scalability	7.6 (34 ratings)
Vendor post-sale	8.0 (3 ratings)
Vendor pre-sale	7.0 (3 ratings)