| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Acquisio | Score9 out of 10 | N/A | Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive… | N/A |
 Marin Software | Score9.1 out of 10 | N/A | Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts. A free trial of this extensive platform is available. Marin Software maintains a client list… | N/A |
| Acquisio | Marin Software | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Acquisio | Marin Software | |
|---|---|---|
| Considered Both Products | Chose Acquisio Marin is great for smaller teams, but lacks in the sexy reporting. Kenshoo is the closest rival and a little more difficult to set up, but once you get it running it's great. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Acquisio Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Acquisio We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Marin Software At the time of reviewing, acquisio offered limited support on shopping campaigns and social networks, where as Marin is able to manage these. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Marin Software Marin Software stacks the highest against all the above listed products. It provides significant amounts of data for the account all in an easy to use user interface. While Acquisio provides a better KPI tool Marin provides more details at a faster rate. When using multiple … |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Acquisio | Marin Software | |
|---|---|---|
| Likelihood to Recommend | 6.0 | 10.0 |
| Likelihood to Renew | 5.4 | 7.6 |
| Usability | 6.0 | 10.0 |
| Availability | - | 9.0 |
| Support Rating | 8.2 | 10.0 |
| Online Training | - | 9.0 |
| Implementation Rating | 8.0 | 9.8 |
