TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Acquisio

    Score9 out of 10
    N/AAcquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A

    Skai

    Score8.8 out of 10
    N/ASkai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

    $10,000

    Starting Price

    Pricing
    AcquisioSkai
    Editions & Modules
    No answers on this topic
    Kenshoo
    $10,000
    Starting Price
    Offerings
    Pricing Offerings
    AcquisioSkai
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeRequired
    Additional Details
    More Pricing Information
    Community Pulse
    AcquisioSkai
    Considered Both Products
    Newfold Digital (Endurance + Web.com)
    Chose Acquisio
    Although Kenshoo might be a good fit for some agencies, Acquisio is an infinitely better fit for ours. Acquisio has allowed us to automate and scale in a way that simply would not have been possible with Kenshoo. Also, in my opinion, Acquisio offers a far superior bid …
    Incentivized
    Chose Acquisio
    We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.
    Incentivized
    Chose Acquisio
    Marin is great for smaller teams, but lacks in the sexy reporting. Kenshoo is the closest rival and a little more difficult to set up, but once you get it running it's great.
    Incentivized
    Skai
    Chose Skai
    I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize …
    Incentivized
    Chose Skai
    We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    AcquisioSkai
    Ad Network Integration
    Comparison of Ad Network Integration features of Acquisio and Skai
    Feature
    Acquisio
    -
    Ratings
    Skai
    7.1
    10 Ratings
    Data Transfer00 Ratings8.510 Ratings
    DSP integration00 Ratings5.75 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Acquisio and Skai
    Feature
    Acquisio
    -
    Ratings
    Skai
    6.1
    11 Ratings
    Ad campaign creation00 Ratings7.611 Ratings
    Ad deployment00 Ratings7.611 Ratings
    Display advertising00 Ratings4.310 Ratings
    Ad display and retargeting segmentation00 Ratings4.810 Ratings
    Sequence targeting00 Ratings6.39 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Acquisio and Skai
    Feature
    Acquisio
    -
    Ratings
    Skai
    7.3
    12 Ratings
    Ad dashboards00 Ratings7.612 Ratings
    Ad performance reports00 Ratings9.812 Ratings
    Ad conversion tracking00 Ratings6.712 Ratings
    Ad attribution reporting00 Ratings7.611 Ratings
    Cross-channel ad management00 Ratings5.910 Ratings
    Ad forecasting and optimization00 Ratings6.211 Ratings
    User Ratings
    AcquisioSkai
    Likelihood to Recommend
    6.0
    (15 ratings)
    9.2
    (17 ratings)
    Likelihood to Renew
    5.4
    (6 ratings)
    7.8
    (3 ratings)
    Usability
    6.0
    (2 ratings)
    9.6
    (2 ratings)
    Availability
    -
    (0 ratings)
    3.6
    (1 ratings)
    Support Rating
    8.2
    (3 ratings)
    9.6
    (2 ratings)
    Implementation Rating
    8.0
    (2 ratings)
    -
    (0 ratings)