Acquisio vs. Yahoo Native

Acquisio is a really good platform to manage search and display campaigns, but it is probably not the best if you want to manage social advertising. If you are really savvy with reporting I would strongly recommend the use of Acquisio. You can make custom reports and send them automatically to your customers. That gives you more time to focus on optimization instead of reporting.

As I've alluded to before, Yahoo Gemini! is particularly well-suited for that extra bit of marketing spend and those last few needed leads and MQLs to get you over the hump. We definitely find that the ROI is well worth it, but it's also not the type of channel that we're gonna drop half of our budget on. The scalability is limited to an extent.

Incentivized

• Easy to create reports for digital campaigns
• Easy to make bulk changes to paid search campaigns
• Easy to ensure consistency of paid search campaigns across Google and Bing
• Ability to automate reports and email them to specific users on a scheduled basis
• Bid and budget automation for paid search campaigns is successful at hitting CPA targets

Incentivized

• Similar interfaces compared to Bing and Google -- if you've operated one, you can operate any of the three.
• Proactive Customer Support -- Yahoo was diligent about having contact with us about the platform.
• Limited but strong ROI -- Gemini spent maybe a 10th of our Bing and Google budgets, but always performed well in terms of ROI.

Incentivized

• Support isn't horrible, but it could be better.
• Report template creation could be a little easier. Right now, when you create a component, it goes to the bottom and you have to drag it up to where you want it to be. This feels inefficient.

Incentivized

• More robust and sophisticated reporting capacity: front end metrics are available with different granularities, but lacking in insight to guide optimization strategy
• No display/programmatic buying options as yet.
• Audience targeting could be improved and audience / lookalike modeling could be improved. That said, geotargeting capabilities are very good.

Incentivized

I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.

Incentivized

It's solid but definitely a bit gliche and I feel could be easier to navigate

Incentivized

One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.

Incentivized

Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.

They were always super helpful during training and demoing and would answer any questions we had. We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up. They are very knowledgeable and help guide you through a set up for each particular client.

Incentivized

They handled it well.

Incentivized

Although Kenshoo might be a good fit for some agencies, Acquisio is an infinitely better fit for ours. Acquisio has allowed us to automate and scale in a way that simply would not have been possible with Kenshoo. Also, in my opinion, Acquisio offers a far superior bid optimization and budget management system.

Incentivized

Yahoo Gemini is a more robust version of Outbrain and Taboola. It does offer mobile search, which they do not, and you have more control over your targeting, ad formats, and platform preference. Difficulty of campaign setup is pretty minimal on any Native platform, but Gemini does seem to have the least strict approval process, which is nice with both Facebook and Twitter making it difficult to target and run ads for certain products/topics.

Incentivized

• Acquisio has helped us to improve relationships with our PPC clients.
• The customizable reports have helped our consultants gain better insight into how to help their clients as well.
• The standards we were able to reach using this platform have enabled us to be the top provider in our market.

• For high volume topics in consumers electronics, Yahoo! Advertising does well driving awareness to product pages and generating interest.
• In B2B sector, Yahoo! advertising does not perform as well drive volume of sales due to niche user profile.
• For impression based results, MMM has credited Yahoo! Native as a top performer on bottom line ROI results.

Incentivized